Moon Boot

Tecnica
Private
Industry Textile
Founded 1971
Headquarters Giavera del Montello, Italy
Key people
• Giancarlo Zanatta, Founder
Products Footwear
Revenue 410 millions
Website www.moonboot.it

Moon Boots are footwear first created in the early 1970s by manufacturer Tecnica Group of Giavera del Montello, Italy.[1] They became a notable fashion trend throughout the 1980s. The boot is constructed with a thin rubber outsole and cellular rubber midsole covered by colorful Nylon fabrics and using polyurethane foams. Tecnica registered worldwide the trademark Moon Boot® name in 1978. As of 2010 Tecnica still offers the Moon Boot [2] though there are many imitators. With the trademark's registrations, the authentic Tecnica boot is the only one able to be marketed as a "Moon Boot®". Since 2011 they have been produced in Ukraine, at the rate of some 700,000 per year.[3]

References

  1. Tecnica. "History of Moon Boot". Retrieved 2012-01-02.
  2. Tecnica. "Company Profile". Retrieved 2012-01-02.
  3. "Blizzard geht an italienische Tecnica". Der Standard. 17 November 2006. Retrieved 24 January 2012.

External links