Monthly active users

Monthly Active Users (MAU) is one of the ways to measure the success rate of online social games and social networking services.[1][2][3][4][5][6][7][8][9] Typically, metrics are measured by counting the number of unique users during a specific measurement period, such as within the previous 30 days.

References

  1. ↑ "The MAU of Facebook".
  2. ↑ ""Internet Terms & Jargon: What is the definition of "Monthly Active Users" for a web app?"".
  3. ↑ "Free Internet Dictionary by Farlex: MAU".
  4. ↑ "Application Insights: How Exactly is MAU Calculated?".
  5. ↑ "Facebook Amends Its Monthly Active User Algorithm".
  6. ↑ ""Twitter Has Less Than 21 Million "Active" Users"".
  7. ↑ "Breaking: Facebook Changes Reporting to Monthly Active Users".
  8. ↑ "Facebook’s $5 Billion IPO, By The Numbers [CHARTS]".
  9. ↑ "How Facebook Calculates Active Users For Pages".