Modi Aane Wala Hai

"Modi Aane Wala Hai"
Song by Udit Narayan from the album Main Kamal Khilane Aaya Hun
Released 19 January 2014
Format Digital download
Recorded 2013 at Sangam Studio, Mumbai
Genre Political Campaign
Length 4:18
Writer Abeer Vajpayee
Composer Abeer Vajpayee
Producer BJP

Music video
"Modi Aane Wala Hai" Video on YouTube

Modi Aane Wala Hai was the official campaign song of Bhartiya Janta Party during Indian general election, 2014. It was released on BJP National Executive Council meet in 19 January 2014. Written & Composed by Abeer Vajpayee and sung by noted Bollywood singer Udit Narayan, the song creates a larger than life image of Narendra Modi, the BJP candidate for Prime Minister.

Composition

The song "Modi Aane Wala Hai" is quite different from all the songs that have been used in electoral campaign. The song is composed in typical Bollywood mood, an essence of Hindustani classical music and sung by noted singer Udit Narayan in an enthusiastic manner.

The lyrics of the song have been penned in a manner that they portray larger than life of Narendra Modi. He has been referred to as only ray of hope and a sole saviour in the country's time of distress. Other issues like inflation and FDI in Retail have also been covered but in a creative and impressive manner.

Music video

The music video features people from all walks of life throughout the country. The song opens with Marathi Ranbheri Player in silhouette and then camera goes to a Kathakali dancer. The song also features many colours of country who have been united to elect Modi. A jalebi wala, tea vendor, farmer and students have been shown in the song to promote a 'Sabka Sath Sabka Vikas' feeling among the audience.

Release and reception

The song was released on 19 January 2014 at BJP National Council meet in Ram Leela Maidan. Within 15 days of its release the video went viral and was uploaded by number of people on YouTube. A caller of the same song was also launched and became immensely popular among Modi followers.[1] The growing popularity also caused BJP rivals to move to Election Commission with a demand to stop this caller tune immediately.[2][3][4][5]

Parody

The rivals like Aam Aadmi Party and Congress also tried to encash the success of the song created a parody version of the song called Feku Jaane Wala Hai (Modi whom they call Feku is going to lose badly). The video was doctored in an order to blemish the image of BJP PM candidate.[6][7]

See also

References