Modern Times (IU album)

Modern Times
Studio album by IU
Released October 8, 2013
(see release history)
Recorded January – September 2013
Genre K-pop, jazz, bossa nova, swing, Latin pop, folk, electronic
Length 46:44
53:34 (Repackaged album)
Language Korean
Label LOEN Entertainment
(LOEN Tree Label)
Producer Jo Yeong-cheol
IU chronology

Can You Hear Me?
(2013)
Modern Times
(2013)
A Flower Bookmark
(2014)
Singles from Modern Times
  1. "The Red Shoes (분홍신)"
    Released: October 8, 2013
  2. "Friday (금요일에 만나요)"
    Released: December 20, 2013
Repackaged album cover
Modern Times - Epilogue cover

Modern Times (stylized as MODERN TIMES) is the third Korean-language studio album by South Korean singer and actress IU. It was released on October 8, 2013 by LOEN Entertainment under its imprint LOEN Tree. Under the theme of "French Black",[1] the album departs from the singer's girlish image which established her as "the nation's sweetheart", by attempting various styles of music including swing, jazz, and bossa nova.[2] It is her first full-length release since Last Fantasy (2011).

For her brand-new record, IU collaborated with singer-songwriters Choi Baek-ho and Yang Hee-eun. Gain from Brown Eyed Girls, Jonghyun from SHINee, and jazz guitarist Bak Ju-won also participated on the album as featured artists.[3]

Modern Times contains thirteen tracks in total, including the number-one hit "The Red Shoes" and the singer's self-composed song "Bad Day". It also features the Korean version of "Voice Mail" from her Japanese extended play Can You Hear Me? (2013) as a bonus track. The album was re-released as Modern Times - Epilogue on December 20, 2013 and contained the title track "Friday" as well as "Pastel Crayon", from KBS's romantic comedy television series Pretty Man where the singer starred as a lead role. The repackaged album, featuring two DVDs and limited to 10,000 copies, was available for sale.[4]

The album earned IU the MelOn Music Award for Top 10 Artists (2013), and the Mnet Asian Music Award for Best Female Artist (2014). Also, its commercial success maintained the singer's strong popularity, with about three million copies of digital downloads sold in its initial week of release.[5] As of 2014, the album has sold nearly 58,000 physical copies and seven million digital singles in her native country (see chart performance).

Release

Modern Times was released digitally at 12:00 am KST on October 8, 2013. Upon its release, the lead single "The Red Shoes" (Hangul: 분홍신; RR: Bunhongshin) topped a number of real-time charts in South Korea, achieving an "all-kill",[6] while the rest of the tracks entered the charts, in a row.[7] The album topped the Gaon Albums Chart on the third week of October 2013.[8] The physical album sold 40,360 copies in 2013, making it the 41st best-selling Korean album of that year.[9] As of 2014, Modern Times has sold 57,791 copies in South Korea, with the sales of its repackaged album combined.[10]

Album title and artwork

The album's title and artwork were revealed on September 17. According to LOEN Entertainment, IU's agency, the singer's third studio album would be titled Modern Times. It was also announced that her agency would provide an illustrated guide for Modern Times which gives audiences clues about the tracks of the album.[11]

Teasers

From September 23 to October 4, seven video teasers were released for the album through LOEN Entertainment's YouTube channel. The series of teasers introduced some of the tracks from her new album, "Between the Lips (50cm)" (Hangul: 입술 사이; RR: Ipsul Sai),[12] "Walk with Me, Girl" (Hangul: 아이야, 나랑 걷자; RR: Aiya, Narang Geotja),[13] "Everybody Has Secrets" (Hangul: 누구나 비밀은 있다; RR: Nuguna Bimireun Itda),[14] "Modern Times",[15] "Love of B" (Hangul: 을의 연애; RR: Eurui Yeonae),[16] "Wait" (Hangul: 기다려; RR: Gidaryeo),[17] and the title track "The Red Shoes".[18]

Singles

"The Red Shoes"

"The Red Shoes", the album's lead track,[19] is a song with big band sounds, dramatic developments, and elaborate choruses. The song was inspired from a fairy tale under the same title written by Danish author Hans Christian Andersen,[20] and the movie plot for its music video was adapted from the 1948 British film of the same title. The single was released on October 8, 2013, along with the whole album, and its music video was officially unveiled at 11:00 am KST on the same day (although it premiered a day earlier on SBS MTV).[21] The video, directed by South Korean music video director Hwang Soo-ah, features cameo appearances from singer-songwriter Yoo Hee-yeol (also known as the sole member of one-man project band Toy), electronic duo Peppertones, and models Fhi Fan and Jang Ki-yong.[22] A performance-centered music video for "The Red Shoes" was also released via LOEN Entertainment's official YouTube channel on October 21.[23]

"The Red Shoes" reached number one on both the Gaon Singles and Download Charts on the third week of October 2013.[24][25] It also topped the Billboard Korea K-Pop Hot 100 for two consecutive weeks,[26][27] becoming the singer's third number-one hit on the chart, after "You and I" (2011–12) and "Every End of the Day" (2012). This song won the first place on televised K-pop music shows like MBC Music's Show Champion,[28] Mnet's M! Countdown,[29] KBS's Music Bank,[30] MBC's Show! Music Core,[31] and SBS's The Music Trend,[32] from October 16 to October 24.

"The Red Shoes" is the 42nd biggest selling digital song of 2013 in South Korea.[33] As of 2014, it has sold 1,161,797 digital copies nationally.[34]

"Friday"

"Friday" (Hangul: 금요일에 만나요; RR: Geumyoil-e Mannayo), written by IU herself, is the lead single for the repackaged album Modern Times - Epilogue.[35] The singer's labelmate Jang Yi-jeong, a member of boy group HISTORY participated as a featured artist (He also starred on its music video, as a guy who has an one-sided love for IU). The single was released on December 20, 2013, and its music video was officially uploaded at 12:00 pm KST on the same day.[36] The one shot music video also reunites IU and model Jang Ki-yong, who previously starred together on the video for "The Red Shoes".[37]

As the previous single did, "Friday" peaked at number one on both the Gaon Singles and Download Charts.[38][39] The song also topped the Billboard Korea K-Pop Hot 100 for two consecutive weeks,[40][41] becoming the singer's fourth number-one single there (IU currently has a total of six chart-toppers, with "Not Spring, Love, or Cherry Blossoms" and "My Old Story" (2014) added hereafter). Without any televised promotions, "Friday" won the first place on K-pop music shows including SBS's The Music Trend,[42][43] KBS's Music Bank,[44] and MBC's Show! Music Core[45] from December 29, 2013 to January 5, 2014.

"Friday" is the sixth biggest selling digital song of 2014 in South Korea.[46] Since its release, the song has sold over 2.1 million digital copies, outselling the first single "The Red Shoes".[47]

Promotion

On October 7, 2013, in prior to the album's release, IU presented her first-ever comeback showcase at K-Art Hall in Olympic Park, Seoul, performing her brand-new songs including "Modern Times", "Between the Lips (50cm)", and "The Red Shoes". She also held a preview of the official music video for the title track.[48]

IU began promoting her comeback album on various music programs, starting on the October 10, 2013, broadcast of Mnet's M! Countdown. Along with the lead single, she promoted "Modern Times", "Between the Lips (50cm)", and "Love of B" on M! Countdown,[49][50] KBS's Music Bank,[51] MBC's Show! Music Core,[52][53][54] and SBS's The Music Trend,[55][56][57] and MBC Music's Show Champion.[58][59]

On KBS's You Hee-yeol's Sketchbook, the singer performed "The Red Shoes", "Bad Day" (Hangul: 싫은 날; RR: Sireun Nal), and "Walk with Me, Girl", alongside "Against Romance" (Hangul: 낭만에 대하여; RR: Nangmane Daehayeo) originally sung by Choi Baek-ho (who featured in "Walk with Me, Girl").

IU performed the lead single also at the 50th annual Grand Bell Awards, in celebration of the event.[60]

Track listing

※ Bolded tracks identify singles from the album.

Modern Times - Standard and Limited edition[61]
No. TitleLyricsMusic Length
1. "Love of B" (을의 연애; Eurui Yeonae, with Bak Ju-won)IUBak Ju-won 3:11
2. "Everybody Has Secrets" (누구나 비밀은 있다; Nuguna Bimireun Itda, featuring Gain of Brown Eyed Girls)Kim EanaYoon Sang, east4A 3:49
3. "Between the Lips (50cm)" (입술 사이; Ipsul Sai)G.GorillaG.Gorilla 2:50
4. "The Red Shoes" (분홍신; Bunhongshin)Kim EanaLee Min-soo 4:14
5. "Modern Times"  Kim EanaJeong Seok-won 3:25
6. "Bad Day" (싫은 날; Sireun Nal)IUIU 3:52
7. "Obliviate"  Kim Eana, G.GorillaG.Gorilla 3:10
8. "Walk with Me, Girl" (아이야, 나랑 걷자; Aiya, Narang Geotja, featuring Choi Baek-ho)Kim Eana, Mr. KidBak Ju-won, Mr. Kid 5:00
9. "Havana"  Kim EanaJeon Jeong-hoon 4:09
10. "A Gloomy Clock" (우울시계; Uulsigye, featuring Jonghyun of SHINee)Kim JonghyunKim Jonghyun 2:48
11. "Daydream" (한낮의 꿈; Hannajui Kkum, featuring Yang Hee-eun)Choi Kap-won, Mr. Kid, PJChoi Kap-won, Mr. Kid, PJ 3:40
12. "Wait" (기다려; Gidaryeo)IUTEXU, Ophelia 2:30
13. "Voice Mail (Korean version)" (Bonus track)IUIU 4:06
Total length:
46:44
Notes
Notes

Chart performance

Album charts

Chart (2013) Peak
position
Sales
South Korean Gaon Weekly Albums Chart[63] 1
South Korean Gaon Monthly Albums Chart[66] 3
South Korean Gaon Year-End Albums Chart[67] 45
Japanese Oricon Weekly Albums Chart 69
US Billboard World Albums Chart[68] 4

Single charts

The Red Shoes

Chart (2013) Peak
position
Sales
South Korean Gaon Weekly Singles Chart[24] 1
  • KOR: 1,161,797+ (digital downloads only)[34]
South Korean Gaon Monthly Singles Chart[69] 1
South Korean Gaon Year-End Singles Chart[70] 73
US Billboard K-Pop Hot 100[26] 1
US Billboard K-Pop Hot 100 (Year-End)[71] 81

Friday

Chart (2013-14) Peak
position
Sales
South Korean Gaon Weekly Singles Chart[38] 1
  • KOR: 2,188,559+ (digital downloads only)[47]
South Korean Gaon Monthly Singles Chart[72] 5
South Korean Gaon Year-End Singles Chart[73] 10 (2014)
US Billboard K-Pop Hot 100[40] 1

Other charted songs

Title Peak chart position Sales
KOR
Gaon

KOR
Billboard

"Everybody Has Secrets" 2 3
  • KOR: 573,315+ (digital downloads only)[74]
"Love of B" 3 7
  • KOR: 400,474+ (digital downloads only)[75]
"Between the Lips (50cm)" 4 5
  • KOR: 412,703+ (digital downloads only)[76]
"A Gloomy Clock" 6 11
  • KOR: 380,032+ (digital downloads only)[77]
"Modern Times" 7 10
  • KOR: 397,184+ (digital downloads only)[78]
"Bad Day" 8 14
  • KOR: 335,407+ (digital downloads only)[79]
"Obliviate" 11 23
  • KOR: 264,854+ (digital downloads only)[80]
"Daydream" 12 15
  • KOR: 257,797+ (digital downloads only)[81]
"Havana" 13 29
  • KOR: 222,261+ (digital downloads only)[82]
"Walk with Me, Girl" 14 26
  • KOR: 207,185+ (digital downloads only)[83]
"Wait" 17 41
  • KOR: 185,245+ (digital downloads only)[84]
"Voice Mail (Korean version)" 18 28
  • KOR: 190,681+ (digital downloads only)[85]
"Pastel Crayon" 39 27
  • KOR: 93,202+ (digital downloads only)[86]

Awards and nominations

Annual music awards

Year Award Category Recipient Result
2013 3rd Gaon Chart K-Pop Awards Song of the Year – October "The Red Shoes" Won
5th MelOn Music Awards Top 10 Artists IU Won
15th Mnet Asian Music Awards BC – UnionPay Song of the Year "The Red Shoes" Nominated
Artist of the Year IU Nominated
Best Female Artist IU Nominated
Best Vocal Performance – Female "The Red Shoes" Nominated
2014 28th Golden Disk Awards Grand Prize in Album Releasing Modern Times Nominated
23rd Seoul Music Awards Bonsang Award (Main Prize) IU Nominated
Popularity Award IU Nominated
6th MelOn Music Awards Music Style Award - R&B/Ballad "Friday" Nominated
16th Mnet Asian Music Awards UnionPay Artist of the Year IU Nominated
UnionPay Song of the Year "Friday" Nominated
Best Female Artist IU Won
Best Vocal Performance – Female "Friday" Nominated

Music program awards

Song Program Date
"The Red Shoes" Show Champion (MBC Music) October 16, 2013
M! Countdown (Mnet) October 17, 2013
October 24, 2013
Music Bank (KBS) October 18, 2013
Show! Music Core (MBC) October 19, 2013
The Music Trend (SBS) October 20, 2013
"Friday" The Music Trend (SBS) December 29, 2013
January 5, 2014
Music Bank (KBS) January 3, 2014
Show! Music Core (MBC) January 4, 2014

Release history

Region Date Format Edition Label
South Korea October 8, 2013 CD, digital download Standard Edition LOEN Entertainment
Worldwide[87] Digital download
Hong Kong October 9, 2013[88][89] CD Standard Edition Present Media
Japan Rental CD, rental CD+DVD Standard Edition, Special Limited Edition LOEN Entertainment
South Korea October 10, 2013 CD+DVD Special Limited Edition
Hong Kong October 11, 2013[90] CD+DVD Special Limited Edition Present Media
South Korea December 20, 2013 (Repackage) CD+DVD, digital download Limited Edition LOEN Entertainment
Worldwide[91] Digital download

Footnotes

  1. Sales for both Modern Times and Modern Times - Epilogue combined.

References

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  60. Kwak, Hyeon-soo (2 November 2013). "아이유 축하공연, 대종상 무대 올라 '분홍신' 열창 ("IU Performs "The Red Shoes" at Grand Bell Awards")". TV Daily (in Korean). Retrieved 23 November 2013.
  61. "멜론 뮤직스토리 :: 아이유(IU) 컴백 티저 공개 ("MelOn Music Story: IU Reveals Comeback Teasers for Her New Album")" (in Korean). 23 September 2013.
  62. "Modern Times – Epilogue (iTunes)". 17 May 2014.
  63. "South Korean Gaon Chart: Album – The 42nd Week of 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 28 September 2014.
  64. Sales references for Modern Times:
  65. "オリコンランキング情報サービス「you大樹」". Oricon. Retrieved January 15, 2014. (subscription only)
  66. "South Korean Gaon Chart: Album – October 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 28 September 2014.
  67. "South Korean Gaon Chart: Album – Year-End 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 28 September 2014.
  68. "Billboard Albums Chart - October 26, 2013". Billboard. Prometheus Global Media. Retrieved 25 January 2015.
  69. "South Korean Gaon Chart: Overall singles – October 2013". Gaon Chart. Korea Music Content Industry Association. 7 November 2013. Retrieved 7 November 2013.
  70. "South Korean Gaon Chart: Singles – 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 11 October 2014.
  71. "Billboard Korea K-Pop Hot 100: 2013 Year-End Charts". Billboard. Retrieved March 13, 2015.
  72. "South Korean Gaon Chart: Singles – December 2013". Gaon Chart. Korea Music Content Industry Association. Retrieved 11 October 2014.
  73. "South Korean Gaon Chart: Singles – The Year of 2014". Gaon Chart. Korea Music Content Industry Association. 9 January 2015. Retrieved 10 January 2015.
  74. Sales references for "Everybody Has Secrets":
  75. Sales references for "Love of B":
  76. Sales references for "Between the Lips (50cm)":
  77. Sales references for "A Gloomy Clock":
  78. Sales references for "Modern Times":
  79. Sales references for "Bad Day":
  80. Sales references for "Obliviate":
  81. Sales references for "Daydream":
  82. Sales references for "Havana":
  83. Sales references for "Walk with Me, Girl":
  84. Sales references for "Wait":
  85. Sales references for "Voice Mail (Korean version)":
  86. Sales references for "Pastel Crayon":
  87. "iTunes - Music - Modern Times by IU". iTunes Store. Retrieved 9 October 2013.
  88. "IU - VOL3: MODERN TIMES". HMV Hong Kong. Retrieved 15 November 2013.
  89. "VOL.3:MODERN TIMES(SPL)(DVD付)(輸入盤" (in Japanese). Tsutaya. Retrieved 25 November 2013.
  90. "IU - VOL3: MODERN TIMES (+DVD/SP ED)". HMV Hong Kong. Retrieved 15 November 2013.
  91. "iTunes - Music - Modern Times – Epilogue by IU". iTunes Store. Retrieved 11 October 2014.

External links