Mobile software content rating system
A mobile software content rating system is a rating system which is tailored to users of mobile software.
Existing systems
Apple App Store
Apple's rating system for the App Store follows the following rubric:
- 4+
- 9+
- 12+
- 17+
Apps rated 17+ are prohibited from purchase by younger users.
Google Play
Google Play uses the following rubric:[1]
- Everyone
- Low maturity
- Medium maturity
- High maturity
CTIA Mobile Application Rating System
The CTIA - The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices.[2] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.[3]
Amazon Store
On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. Adult is "advertisements, graphic violence, nudity or other content only suitable for adult audiences".[4]
Comparison
| System | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18+ | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| App Store | 4+ | 9+ | 12+ | 17+ | ||||||||||||||||
| ESRB | EC | E | E10+ | T | M | AO | ||||||||||||||
| Amazon Appstore | All Ages | Guidance Suggested | Mature | Adult | ||||||||||||||||
| Nokia Store | All Ages | 9 | 13 | 17 | ||||||||||||||||
Google Play cannot be compared with other rating systems such as the ESRB and the Nokia Store because, unlike other systems, Google Play only describes the material contained in a program, it does not give age guidance.
See also
References
- ↑ "Application Content Ratings". Google.
- ↑ "CTIA Mobile Application Ratings System with ESRB". ESRB.
- ↑ Chris Velazco (November 29, 2011). "CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple". Techcrunch.
- ↑ Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.