Mixpanel

Mixpanel
Developer(s) Mixpanel
Operating system Cross-platform (web-based application)
Type Statistics, Analysis, Cohort Analysis
Website www.mixpanel.com

Mixpanel is an business analytics service and company. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.[1] Collected data is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.[3][4] As of April 2013, Mixpanel claimed to track 12 billion actions per month for its customers.[5]

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[6] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[7] Max Levchin and Keith Rabois.[8]

Mixpanel clients include AirBnb, Miniclip, Path, Docusign, Venmo, WordPress, Rosetta Stone, Demand Media, Match.com, Kickstarter, Quora and Jawbone.[9]

References

  1. ↑ "Mixpanel Adds Mobile A/B Testing To Its Analytics Platform". Aug 27, 2014.
  2. ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". Dec 17, 2012.
  3. ↑ "Mixpanel now enables non-techies to set up and run push marketing campaigns inside apps". Jan 22, 2014.
  4. ↑ "Mixpanel Engage Turns Analytics Into Targeted Messages". Oct 22, 2012.
  5. ↑ "Mixpanel, A Startup That Wants To Kill Pageviews And Other 'BS Metrics,' Now Measures 12 Billion Actions Per Month". April 24, 2013.
  6. ↑ "Mixpanel profile on CrunchBase".
  7. ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". Dec 18, 2014.
  8. ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path".
  9. ↑ "30 Under 30: Games & Apps". Jan 20, 2015.