Miss Nigeria

Miss Nigeria

Motto	Every nation needs a queen
Formation	1957
Type	Beauty Pageant
Headquarters	Lagos
Location	Nigeria
Official language	English
Pageant organiser	Daily Times (1957-2004) AOE Events and Entertainment (2010-2012) Beth Model Management (2012-date)
Website	Official Website

Miss Nigeria is an annual pageant show which showcases positive attributes of Nigerian women and awards university scholarships. The winner portrays exemplary qualities and serves as a role model for young women in the country. The pageant is currently organised by Beth Model Management Africa.^[1]

The current title holder is Law graduate Akudo Anyaoha, from Imo,^[2] and her platform is opposition to and abolition of every form of sexual violence.^{[3] [4]}

History

National newspaper Daily Times were the original owners of the Miss Nigeria franchise, which started as a photo contest in 1957. Contestants posted photographs of themselves to the Daily Times headquarters in Lagos where finalists were shortlisted; those successful were invited to compete in the live final which at the time did not include a swimsuit competition at the Lagos Island Club. UAC employee Grace Oyelude won the maiden edition of Miss Nigeria, and would later use part of her £200 prize money to travel to England where she studied Nursing.^[5] Contrary to popular belief, Julie Coker was not the first Miss Nigeria - she was Miss Western Nigeria but used the 'Miss Nigeria' title during official engagements aboard. However, she did compete in the contest the year after Oyelude's reign, losing out to secretarial student Helen Anyamaeluna.^[6] Former seamstress Nene Etule remains the only non-Nigerian to have won the contest; she was eligible as Southern Cameroon was under Nigerian constitution in 1959.^[7] The following year the contest was briefly renamed 'Miss Independence' to commemorate the country's independence from British rule, and the winner Rosemary Anieze was crowned in a ceremony which included Coker as one of the judges.^[8]

The sixties saw Miss Nigeria competing at international level; Yemi Idowu, who had won the contest in 1962 was a semi-finalist at Miss United Nations 1963. Her successor, salesgirl Edna Park, was the first Nigerian at Miss Universe in 1964, and is best remembered for disrupting the show by collapsing after failing to reach the top fifteen. Park was carried away by policemen and contest officials ^[9] before spending the night in a Miami hospital under sedation, where she was consoled by Nneka Onyegbula, wife of the Nigerian ambassador, who reportedly stated: "All the judges are White and they aren’t really competent to judge [a] dark girl's beauty". After Park, no other Miss Nigeria competed at Miss Universe.^[10] Rosaline Balogun became the first official Miss Nigeria at Miss World in 1967.

With the gradual demise of Daily Times and rivalry with Sliverbird's Most Beautiful Girl in Nigeria, Miss Nigeria ceased to be the country's most prominent pageant and began to lose its way towards the nineties; in the mid-eighties Daily Times had lost its license to send delegates to Miss World and Miss Universe,^[11] and no winner was crowned after Clara Ojo's victory from 1994 to 1998 due to the organiser's incapability to convene a pageant during this time. After the new millennium and several age scandals, Miss Nigeria became a shadow of its former self, and the contest was scrapped in 2004 by Daily Times.

In 2010, after a six-year attempt, AOE Events and Entertainment, headed by former MBGN Nike Oshinowo bought the Miss Nigeria franchise from Daily Times.^[12][13] For the first time in its history, entry was open to women in the diaspora,^[14] and inspired by Miss America, Oshinowo relaunched Miss Nigeria as a scholarship programme which offered free tuition to the winner and second and third-place winners, with the Miss Nigeria titleholder receiving a scholarship to study at any University of her choice worldwide.^[15] The new Miss Nigeria now included a reality show The Making of a Queen which saw contestants compete in various tasks synonymous with Nigerian women including cooking on outdoor firewood stoves, hostessing, and haggling with market traders, with a number of contestants facing eviction each week.^[16] Evening gowns were made from traditional African fabrics, and most notably the swimsuit competition was discontinued.^[17] Under Oshinowo's leadership, the pageant ran for two years before the franchise was given to Beth Model Management CEO and former Miss Nigeria UK Elizabeth Aisien in 2012.^[18]

Throughout the year, the winner is sponsored by several prestigious organisations, and may land endorsement deals.^[19] Winners no longer represent Nigeria at international pageants (the last Miss Nigeria at a major pageant abroad was Law graduate Nwando Okwuosa at Miss International 2003), but now work with associated charities and use their status to promote their platforms (also known as 'pet projects') - an issue which is of relevance to Nigeria.^[20]

Competition

Contestants are required to be unmarried and childless Nigerian citizens, with a good command of English. The age limit is 18-24, and should be no shorter than 5'7". They should also be in good health and of moral character.^[21]

Under Daily Times, Miss Nigeria consisted of Traditional, Swimsuit, Talent, Interview, and Evening Gown competitions, with contestants competing in zonal contests in different parts of the country where the first, second, and third-place winners were selected to compete at the grand finale in Lagos. In 2010, pageant director Oshinowo scrapped the swimsuit segment.^[22]

Originally contestants were given numbers during live shows, but this was changed in 2010 when they each represented Nigerian states. For the 2013 edition, they represented their respective individuality - each contestant had their name printed on her sash, and only twenty-one of the thirty-six semi-finalists competed in the grand finale .^[23]

Prizes for the winner vary each year; as of 2013 it includes ₦3,000,000, a luxury car, the Miss Nigeria diamond-encrusted crown, an apartment for the duration of her reign, and a modeling contract with Beth Model Management. The full scholarship now extends to higher institutions in the country only.^[24]

Criticism

Although Miss Nigeria has been praised for judging contestants according to Nigerian standards of beauty, critics argue that it is more Western than African, and did not fully represent Nigerian culture. In 2001, Theatre Arts student Keltuma Shawanma was accused of going commando underneath her short Aso Oke outfit in an attempt to secure top marks from the judges who were reportedly offended, along with the audience. Shawanma later argued that she had worn a g-string. Although Oshinowo-Soleye promised that future winners will be truly representative of Nigerian beauty,^[25] the 2010 finalists wore tartan during a dance interval.

Critics had described the original pageant as a parade of beauty with no brains. Former pageant manager Yomi Onanuga told an interviewer in 2006: "We are tired of seeing girls on stage after two weeks in camp, and having much fun, all we see is that they ask them [questions] and they win. Two months after, somebody asks her the same question, she cannot answer, and people begin to ask, Where did she get her crown from?".^[26] English Literature student Ibinabo Fiberesima was unable to name the vice-chancellor of the University of Ibadan which she attended.^[27] Fiberesima has claimed in numerous interviews and on her former website that she had competed in 1997,^{[28] [29] [30]} but this statement is questionable as no contest was held from 1994 to 1998; she had actually been a contestant in 1991, finishing second behind Bibiana Ohio.

In 1988, dark-skinned trainee caterer Stella Okoye crowned her successor Wunmi Adebowale, who was also dark,^[31] thus breaking a long line of light-skinned winners, yet Okoye's reign had not been without controversy - fellow contestant Omasan Buwa told The Punch in 2011 "In the hall that day, there was a big uproar and they had to take her out with police escort[s]. The audience felt she was very dark." ^[32]

The mediocre prizes and lack of endorsements were also a cause for concern before the new millennium. Miss Nigeria 1993 Janet Fateye told an interviewer: "People thought I was raking in all the money there was, but that wasn't the case. The prize money at the time was a mere N12,000, given to me at N1,000 a month. Yes, I got the car prize that was being serviced by Daily Times, but then I had to buy petrol!" ^[33] Millennium queen Vien Tetsola was said to be residing in accommodation which hardly matched her status during her reign.^[34]

Scandals

Miss Nigeria 1981 Tokunboh Onanuga was dethroned after a flaw was discovered on her WAEC certificate; this has since been confirmed by the examination body on their Twitter account.^[35]

In 1990, Binta Sukai's eligibility to compete was questioned as she was rumoured to be non-Nigerian, until it was confirmed that the aspiring fashion designer was only one-quarters Scottish. Although she has been referred to as the first Northerner to win Miss Nigeria (her father was Fulani), this milestone was already reached when Grace Oyelude was crowned in 1957. Oyelude was from the Northern Region, albeit of Yoruba heritage.^[36]

In 2001, magazine City People revealed that the reigning Miss Nigeria, thirty-year-old Valerie Peterside, had lied about her actual age (she had told organisers she was twenty-five) and forged her university qualifications (she was reportedly expelled from Ahmadu Bello University prior to graduation due to examination malpractice).^[37] Following an investigation by several prominent Nigerians including former Daily Times editor Tony Momoh and former Miss Nigeria contestant Julie Coker, a decision was made to dethrone her. Peterside, who had competed the previous year (still as a 25-year-old), fought to keep the crown, but was forced to resign, allowing first runner-up Applied Chemistry student Amina Ekpo to take over.^[38][39]

Despite her popularity as Miss Nigeria 2002, International Relations graduate Sylvia Edem attracted further media attention when it was rumoured she had forged her date of birth to compete, like Peterside before her. It was believed that Edem was thirty years old, until an investigation confirmed she was indeed twenty-three.^[40]

Title holders

Year	Title Holder	State of Origin	Notes
1957	Grace Oyelude
1958	Helen Anyamaeluna
1959	Nene Etule	N/A	Now Nene Malafa; married former Director of United Nations Information Services in Nigeria, Pen Malafa;[41]
1960	Rosemary Anieze also known as "Miss Independence"
1961	Clara Emefiena
1962	Yemi Idowu	Western Region	Now Yemi Majekodunmi; was semi-finalist at Miss United Nations [42]
1963	Alice Aleebe
1964	Edna Park	Lagos	First - and last - official Miss Nigeria at Miss Universe
1965	Anna Eboweime	Mid-Western Region
1966	NOT HELD
1967	Rosaline Balogun	Western Region	First official Miss Nigeria at Miss World
1968	Foluke Ogundipe	Western Region
1970	Stella Owivri[43]
1972	Victoria Bamidele
1977	Toyin Monney
1978	Irene Omagbemi
1979	Helen Prest	Bendel	Later Helen-Prest Davis and now Helen Prest-Ajayi; author and columnist; daughter competed in MBGN 2012[44]
1980	Syster Jack	Rivers
1981	Tokunbo Onanuga dethroned		Dethroned after false WAEC results were discovered[45]
1982	Rita Martins
1984	Cynthia Oronsaye
1985	Rosemary Okeke	Imo	Fashion designer[46]
1986	Rita Anuku	Bendel
1987	Stella Okoye	Imo
1988	Wunmi Adebowale
1989	NOT HELD
1990	Binta Sukai	Kaduna
1991	Bibiana Ohio		Worked as an actress and dog-breeder[47]
1992	NOT HELD
1993	Janet Fateye		Now Janet Gabriel; IT consultant and former pharmacist, currently pursuing music career with band Neophonics in United Kingdom[48]
1994	Clara Ojo	Edo
1998	Regina Nwabunar	Abia
1999	NOT HELD
2000	Vien Tetsola also known as the "Millennium Queen"	Delta
2001 a	Valerie Peterside dethroned	Rivers	Dethroned for forging age and qualifications
2001 b	Amina Ekpo replaced Peterside	Akwa Ibom	First South-Eastern title holder; CEO Presiasy Ltd, residing in America[49]
2002	Sylvia Edem	Cross River	First South-Eastern winner
2003	Nwando Okwuosa	Anambra
2004	Ene Lawani	Benue	Now a fashion designer specializing in headgear[50]
2010	Damilola Agbajor	Delta
2011	Feyijimi Sodipo	Ogun
2012	NOT HELD
2013	Akudo Anyaoha	Imo

Other notable contestants

• Isabella Ayuk (2004) - former MBGN^[51][52] Denied competing in pageant^[53]
• Omasan Buwa (1987) - Politician and colunmist
• Cynthia Chisom (2004) - Model, Lawyer, and Miss Commonwealth 2010 ^[54]
• Julie Coker (1958) - Former Newsreader^[55]
• Ufuoma Ejenobor (2004) - Actress
• Linda Ikeji (2003)- Model and blogger
• Joan Okorodudu (1981) - Fashion Designer ^[56]
• Sylvia Nduka (2010) - MBGN 2011^[57] Denied competing in pageant^[58]
• Gloria 'Giomanni' Ziregbe (2004) - Singer ^[59]

Unofficial title holders

• Former Miss Western Nigeria Julie Coker has often been wrongly described as the first winner of Miss Nigeria.^[60]

• In 1963, Gina Onyejiaka sponsored herself at Miss World after Nigeria failed to send Miss Nigeria winner Alice Aleebe; the High Commission in the United Kingdom refused to acknowledge Onyejiaka as the country's representative.^[61]

• In 1966, Miss World organisers disqualified mother-of-two Uzor Okafor as she was not the official Miss Nigeria - no contest had been held that year. Okafor later claimed that she was not interested in the pageant, but had been persuaded to represent her country by her British husband.^[62]

• Morenkike Faribidio was sent to represent Nigeria at Miss World in 1969, despite not having won her national pageant.^[63]

• Shortly after Agbani Darego's victory at Miss World, Miss Nigeria 2001 Amina Ekpo took legal action against her MBGN counterpart who was accused of misrepresentation, stating that Darego had fraudulently presented herself as Miss Nigeria at the international pageant, and had not been authorised to use the title - at international level MBGN representatives have used the title "Miss Nigeria". Former Daily Times managing director Onukaba Adinoyi Ojo, who had famously described MBGN winners as "lowly-rated queens" supported the $10,000,000 lawsuit, claiming "We will do everything possible to make sure we prevent people from tampering with a patented pageant like Miss Nigeria, [and] will not allow anybody to misrepresent us." ^[64]

• Nigerian newspaper The Guardian came under fire for misrepresenting the Miss Nigeria brand in 2011 when Theatre Arts student and former MBGN runner-up Sandra Otohwo was described as Miss Nigeria 2009 by the publication. Otohwo, who had represented Nigeria at Miss Universe 2009, posed for photographs wearing a bikini at the beach which enraged the Miss Nigeria organisers who had promoted their swimsuit-free pageant as a wholesome institution, and pointed out that the competition was dormant from 2004 to 2010, therefore making it impossible for the organisers to have crowned a Queen in 2009. The Guardian later apologised by printing Nike Oshinowo's complaint in a subsequent issue.^[65]

Difference between Miss Nigeria and MBGN

MBGN focuses mainly on physical attributes while Miss Nigeria promotes a wholesome girl-next-door image, combining vintage glamour with modern elegance. The Miss Nigeria swimsuit competition was famously scrapped in 2010 but this feature remains popular at MBGN where contestants now wear bikinis.^[66] MBGN winners automatically become representatives at international pageants while Miss Nigeria acts as a cultural ambassador.^[67]

References

External links

• Official website