Miller Freeman, Inc.

For the fisheries and oceanographic research ship, see NOAAS Miller Freeman (R 223).

Miller Freeman, Inc., was a San Francisco-based publisher of trade books and business magazines, as well as a manager of trade and industry expositions. It was an innovative force in business technology and communications in the 1990s. The company name is owned by United Business Media, but it no longer exists as an independent company.

History

The company was founded in 1902 by Miller Freeman, a fishing industry magnate, Republican party activist, and the founder and leader of Washington State's Anti-Japanese League. Many of its publications were trade and marketing periodicals distributed free to qualified subscribers in specific industries.

Miller Freeman was acquired by United News and Media in January 1985,[1] but continued to be run by Marshall Freeman, the founder's grandson, until 2000.[2] In 1991, Miller Freeman Publications merged with Gralla Publications to create Miller Freeman, Inc. Gralla's operations comprised twenty magazines and many trade shows serving markets in the travel, retail, and merchandising arenas. In 1992, Miller Freeman acquired M&T Publishing, Inc. and its four magazines in the software development and networking markets.

During the Internet economic boom of the middle and late 1990s, the company moved aggressively to acquire many technology publications centered on the Internet and telecommunications industries, including the Blenheim Group, producers of the PC EXPO trade show (1996).[3] In 1999 United News and Media spent $900 million to acquire CMP Media, a leading publisher of high-tech magazines, to complement its Miller Freeman holdings.[2]

Some of Miller Freeman was merged into their CMP equivalents, retaining the CMP rather than the Miller Freeman name.[3][4]

In 2000, as part of United News and Media's divestiture of assets, the part of Miller Freeman Inc. which had not been merged into CMP was acquired by VNU, a media holding company based in the Netherlands for a reported price of $650 million ($695M Euros).[5] The slightly smaller European portion of Miller Freeman was sold to Reed Elsevier[6] with a few other smaller sales.[7] At the time of divestiture, Miller Freeman assets included 81 magazines, 59 trade shows and related conferences and exhibitions, and various Web sites in five major categories: real estate and construction, sports & apparel, jewelry and gifts, travel and Latin America.[5] Subsequent to divestiture the remaining United News and Media was renamed United Business Media.

VNU merged much of the purchased Miller Freeman assets into VNU Expositions. But VNU subsequently divested themselves of a few former Miller Freeman assets.[8]

Currently (2006), the Miller Freeman, Inc. name is owned by United Business Media, a global publishing and communications conglomerate, although the company has not existed since 2000.

Impact

Miller Freeman was an innovator in Internet business media and business technology tradeshows. Alan Peterson, former Director of Miller Freeman's electronic EOEM division, is quoted as saying, "The value-driven culture at Miller Freeman had a profound impression on me. The entrepreneurship that took place at headquarters during the Internet boom was nothing less than electrifying. I had what I would call unbridled opportunism there. That means going into markets, not being constrained and jumping on opportunities."[9]

See also

Footnotes

  1. ↑ Staff (29 March 1985) "UK Company News: U.S. generates 68% of United News profit" Financial Times, London, Section II p. 24;
  2. ↑ 2.0 2.1 Callahan, Sean (1 June 1999) "Miller Freeman Prepares For CMP Takeover" Business Marketing p.4;
  3. ↑ 3.0 3.1 Staff (6 May 1999) "Media: UN&M boosts its interests with US media purchase" Marketing Institute of Marketing, Haymarket Publishing Services Ltd. 1999(18):
  4. ↑ Staff (3 September 2001) "New Name Revealed for Miller Freeman Asia" Tradeshow Week 31(35): p.12;
  5. ↑ 5.0 5.1 Staff (31 July 2000) '"VNU Acquires Miller Freeman From United News & Media" Business Publisher 15(1): p.1;
  6. ↑ Staff (26 July 2000) "UNM sells rest of Miller" Corporate Money p.3;
  7. ↑ Staff (23 October 2000) "Hongkong.Com Corp Buys Miller Freeman Asia's Travel Group" AsiaPulse News p. 697;
  8. ↑ Staff (31 January 2002) "New company acquires titles from CMP Media: UP Media Group acquires PCB Group from CMP Media" Business Publisher 16(12): p. 1-2;
  9. ↑ Staff (28 November 2005) "The immortal Miller Freeman: industry legend" Tradeshow Week 35(47): pp. 42-45;

Further reading

External links