Mike and Ike
| Mike and Ike | |
|---|---|
 Mike and Ike Small Box | |
| Place of origin | United States (1940) |
| Creator | Just Born, Inc. |
| Variations | Tropical Typhoon, etc. |
| 140 (40g serving) kcal | |
| Other information | 0 grams of fat; kosher; gluten-free |
 Cookbook:Mike and Ike  Mike and Ike | |
Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]
Candy
Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[4]
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]
Varieties
Just Born produces several varieties of Mike and Ikes, including:[6][7]
| Name | Package color | First available | Package type |
|---|---|---|---|
| Original Fruits | Green | 1940 | Box, bag, or freezer pop |
| Berry Blast | Blue | 1987 | Box or bag |
| Tangy Twister | Orange | 2005 | Box or bag |
| Tropical Typhoon | Pink | 1977 | Box or bag |
| Italian Ice | Light blue | 2008 | Box or bag |
| Lemonade Blends | Yellow | 2007 | Box or bag |
| Jolly Joes | Purple | 1973 | Box |
| Zours | Yellow | 1999 | Box or bag |
| Red Rageous | Red | 2009 | Box or bag |
| Strawberry Reunion[8] | Black and pink | 2013 | Box |
| Sweet Paradise | Light Purple | 2014 | Box |
Retro/limited varieties include:[9][7]
- Lem and Mel (Lemon and watermelon) flavor (launched 1991)
- Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
- Strawbana (launched 1991)
- Mike and Ike – Srawberries n' Cream (launched 2000)
- Mike and Ike – Oranges n' Cream (launched 2000)
- Mike and Ike Minion Mix – Blueberry and Banana flavors (launched 2014)
- Mike and Ike Valentines Mix (Seasonal)
- Mike and Ike Mummy's Mix (Seasonal)
There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]
Media
In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[14] The whole campaign was a product of Nail Communications, based in Providence, RI in partnership with Elevator Group, based in Scituate, MA.
In popular culture
The candy appeared in the 2002 film S1m0ne with Al Pacino, in a 2003 episode of Everybody Loves Raymond, and in Family Guy, 30 Rock, MADtv, Hannah Montana and Wilfred(US). Among its fans are Pablo Prigioni, Qasim, Will Smith, Paul Rudd, and Steven Spielberg.[15] It also appeared in Season 8 Episode 4 of Family Guy. Peter blackmails Lois's dad into becoming his slave and in one task, he had to bring Mike and Ikes for Peter with all the Ikes taken out.
References
- ↑ Annette B. Natow, Jo-Ann Heslin, Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.
- ↑ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.
- ↑ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.
- ↑ "Fruity Facts about Mike and Ike" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
- ↑ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.
- ↑ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
- ↑ 7.0 7.1 "Just Born Interactive Timeline" (PDF). Just Born. Retrieved 2013-05-11.
- ↑ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. 2013-03-20. Retrieved 2013-05-11.
- ↑ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
- ↑ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.
- ↑ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.
- ↑ Bangert, Dave (April 28, 2012). "A culture war in the candy aisle". Journal & Courier. Retrieved May 15, 2012.
- ↑ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.
- ↑ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. 2013-03-27. Retrieved 2013-05-11.
- ↑ "Fruity Facts about MIKE AND IKE" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
External links
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