Michael Della Femina
Michael Thomas Della Femina (born June 18, 1965) is the founder of hybrid marketing and production studio StoreFront, as well as a producer, actor, and restaurateur.
Early life
Della Femina was born in Brooklyn, New York, and raised in Manhattan. He graduated from Quintano's High School for Young Professionals and attended The New School while studying acting with William Alderson (The Neighborhood Playhouse) and Larry Moss. Michael is the oldest son of advertising executive Jerry Della Femina and Barbara Rizzi.
Career
Early career
In the 1990s Della Femina spent most of his time acting in films, television shows, and commercials while also producing theater and events through his performance troupe SCRAP. He was coined the foremost member of “The Scrap Pack” by Interview Magazine and Hollywood’s Next Generation by The New York Times alongside the likes of Robert Downey JR and Kiefer Sutherland.
In 1995 Della Femina and filmmaker Jeff Joseph opened Fountain Films in New York City producing numerous shorts and feature films. In 1998 Della Femina and his wife Laurie opened the boutique The Stork Club on Sullivan Street in New York City. Della Femina moved his film company into the back of the shop, re-named it Storefront Films, and began producing videos and early internet content for local businesses.
In 2002 Della Femina began working closely with director Mark Ledzian and his production company N9 as their marketing director while also producing hundreds of hours of video, web content and commercials for advertising agencies, brands and internet channels.
In 2006 Della Femina began working with Brand Energy guru Matti Leshem and Leshem’s company Protagonist.
Looking for original, relevant ways to reach consumers, in 2007 Leshem and Della Femina opened the SoHo art gallery RetroNYM as inspiration for Pepsi’s innovation team. In 2008 he started their hospitality division and ran The Thought Leader Campaign in New York and Los Angeles for another Protagonist client IZZE sparkling juice.
StoreFront
In 2010 Della Femina produced the new media show Pipeline and in 2011 began working with Della Femina Advertising (DFA) under his own alternative marketing and production banner StoreFront Digital with clients including Haamonii Shochu (Share Harmony), Long Island Spirits (LiV Vodka...LiV It Up), The Allegria Hotel (Allegria Noir) and stress free beverage Zenify.
In 2012 Della Femina Hospitality (DFH) was formed as a division of StoreFront to support their fast growing list of restaurant/bar clients and projects including Barbacoa Mexican Grill, Bloody Bills BBQ pop up, SLATE pannini & martini lounge, Vietnamese installation indo and Croft Alley.
StoreFront and DFA are currently in production on several multi-platform campaigns and programs including the comedy series “Ivy League Crimelords” with Michael Mailer Films and Jon Friedman Productions.
In 2015 StoreFront Digital and DFA will be releasing their mobile application for consumers - AdAgency.
StoreFront Digital operates offices at Della Femina Advertising in New York City and Los Angeles.