Menulog

Menulog Pty Ltd
Private
Industry Online food ordering
Founded Sydney, Australia
(2006)
Headquarters Kent Street, Sydney, NSW (National Headquarters) (phone:1300-787-955)[1]
Website www.menulog.com.au

Menulog is Australia’s largest online food and beverage ordering service company by number of orders. The service allows users to search for restaurants and various takeaway establishments, indicative of chosen cuisine and location, and browse local takeaway menus and reviews before placing an order online, and selecting payment method.

Nationwide operations

As of March 2015, Menulog has over 5,000 restaurant partners across Australia and operates in most major cities, including Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.[2][3] The company also has over 500 restaurant partners throughout New Zealand.

History

Based in Sydney, New South Wales, Australia, Menulog was founded in 2006.[4] Since its founding the company has handled over 22 million meal orders.[5]

In February 2015, Menulog and EatNow announced their agreement to merge, forming Menulog Group Limited.[6]

McDonalds

In 2013 Menulog began a delivery partnership with McDonald’s, North Parramatta. It has since expanded to include a number of other McDonald’s stores across Australia.[7]

Red Rooster

In 2014 Menulog began a delivery partnership with Red Rooster, launching a trial at the Baulkham Hills store in Sydney.[8]

Services

Menulog customers enter their suburb or postcode and are presented with a list of restaurants available for pick up and/or delivery in their area. This will include restaurants in neighbouring suburbs that will deliver to the user's address.

Restaurant selection is aided by customer reviews, minimum order requirements, promotions available, a speed of delivery rating, plus an overall rating out of 5 stars. The restaurant listings can also be filtered based on these ratings, as well as by cuisine, distance and open time.

Customers add menu items to their order before proceeding to payment, where cash, credit or PayPal is used before the order is submitted. Customers can register their credit cards to easily place their orders through the website or mobile app.

Menulog electronically relays the order to the restaurant, and the restaurant confirms that the order has been received. An SMS is sent to the customer with an estimated time of delivery. The restaurant then cooks and delivers the food, or the customer picks up the food from the restaurant.

The service offers a best price guarantee to ensure parity with on premises prices. To attract more restaurants, Menulog also offers restaurants free websites and mobile apps, as well as various marketing tools and campaigns. There are no setup costs or fixed term contracts for restaurant partners.[9]

Recognition

In 2012 Menulog received the Deloitte Technology Fast 50 Rising Stars award.[10] In 2013 Menulog was a winner in the Deloitte Technology Fast 50 awards.[11] In August 2014 the Menulog app was ranked one of the best new apps by Australian TV program Today.[12]

References

  1. "Menulog headquarters".
  2. "About Menulog.com.au". Retrieved 30 March 2015.
  3. "Good Food Guide on Canberra takeaways". Retrieved 14 August 2014.
  4. "Menulog official Blog". Retrieved 14 August 2014.
  5. "SMH article on Menulog order volume". Retrieved 17 September 2014.
  6. "You won't takeaway our market share: Menulog and EatNow merge against offshore threat". Retrieved 24 March 2015.
  7. "Pedestrian TV on McDonalds expansion". Retrieved 17 September 2014.
  8. "Good Food review of McDonald's home delivery program". Retrieved 17 September 2014.
  9. "Menulog Service overiew". Retrieved 17 September 2014.
  10. "List of Deloitte Technology Fast Winners 2012" (PDF). Retrieved 17 September 2014.
  11. "List of Deloitte Technology Fast Winners 2013" (PDF). Retrieved 17 September 2014.
  12. "Excerpt of Today, Aus. TV program". Retrieved 17 September 2014.

External links

see also: Delivery Hero, a similar online ordering service, headquartered in Germany