Mediaocean
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| Private company | |
| Industry | Advertising, information technology |
| Predecessors | MediaBank, Donovan Data Systems |
| Founded | March 2012 |
| Headquarters | New York City, United States of America |
Key people | William Wise (CEO)[1] |
| Revenue | $200 million[2] |
Number of employees | 800[3] |
Mediaocean is an advertising services and software company, headquartered in New York City.[4] It was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which was originally announced the year before.[6] The company provides advertising purchasing, accounting. communication, advert integration and other services to clients, handling over $130 billion of advertising spending a year.[2] As of 2013 it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV based services.[7]
Bill Wise is currently CEO of Mediaocean.
References
- ↑ "William Wise". businessweek.com. Bloomberg. Retrieved 24 October 2014.
- ↑ 2.0 2.1 "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. 11 December 2013. Retrieved 24 October 2014.
- ↑ "Googler Who Facilitated $2.2 Billion Worth Of Integrations Bolts For MediaOcean". Business Insider Australia. Jun 27, 2012. Retrieved 24 October 2014.
- ↑ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
- ↑ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
- ↑ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
- ↑ "AOL Fishes Where TV Dollars Are: Mediaocean". Ad Age. 30 April 2013. Retrieved 24 October 2014.