McCann Erickson

McCann (before McCann - Erickson)
Subsidiary
Industry Advertising, Marketing
Founded 1902 (Erickson)
1912 (H. K. McCann)
1930 (merger)
Headquarters U.S.
Parent Interpublic Group
Website www.mccann.com

McCann is a global advertising agency network, with offices in 120 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry.[1]

McCann Erickson was named "Global Agency of the Year" by Adweek in 1998, 1999, and 2000.[2] McCann Erickson is part of McCann Worldgroup, which also includes planning and buying agency Universal McCann, direct/interactive web marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Healthcare Worldwide, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick.[3]

McCann Erickson was responsible for the success of The Hillside Singers' "I'd Like to Teach the World to Sing" in 1972 as well as developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying, "There are some things money can't buy. For everything else, there's MasterCard," as well as the Rice-a-Roni jingle (based on a 1923 song, "Barney Google").[4] Haddon Sundblom is often attributed as having created the modern depiction of Santa Claus in 1931 while working on McCann's Coca-Cola account.[5] McCann Erickson also developed the Gold Blend couple advertisements for Nescafé, which aired from 1987 and 1993.

Credo

Timeline

In popular culture

In the AMC series Mad Men, Sterling Cooper and its parent company, Putnam, Powell and Lowe, are acquired by McCann Erickson, leading Don Draper to help start a new agency rather than be part of what he calls a "sausage factory."[7] Responding to the show, the ad company bought space in Adweek, Brandweek, and Mediaweek reading, "Welcome, Sterling Cooper," which was signed, "Your friends at McCann Erickson."[8] Later in the series,[9] Roger Sterling negotiates the sale of 51% of Sterling Cooper & Partners to McCann as an independent subsidiary, but McCann later swallows up the company and consolidates it into its much larger business. [10]

Notable employees

Notable former employees include Theodor Seuss Geisel, best known to the world as Dr. Seuss, and President Ronald Reagan's brother, Neil Reagan, who was senior vice president of McCann Erickson.[11][12]

References

  1. ↑ Elliott, Stuart (September 2, 1997). "McCann-Erickson Wins Hotel Account". New York Times.
  2. ↑ "McCannWorldGroup". McCann WorldGroup.
  3. ↑ O'Leary, Noreen (February 28, 2013). "Fast Chat: McCann Worldgroup's Luca Lindner Says advertising is about 'risk, tears and smiling'". Adweek.
  4. ↑ Finz, Stacy (July 16, 2006). "Rice-a-Redux:Once again it's the San Francisco treat". San Francisco Chronicle.
  5. ↑ "The True History of the Modern Day Santa Claus". TheCocaColaCompany.com. January 1, 2012.
  6. ↑ Payne, S.G. The Franco Regime: 1936-1975. Madison: University of Wisconsin, 1987. p 530.
  7. ↑ Edwards Jim (August 16, 2010). "Why Ad Agency McCann Can't Stop AMC's Mad Men From Bashing Its Good Name". CBS News.
  8. ↑ Elliott, Stuart (November 17, 2009). "McCann Responds to ‘Mad Men’". New York Times.
  9. ↑ In the Mad Men Season 7 episode "Waterloo" (May 25, 2014)
  10. ↑ In the Mad Men Season 7 episode "Time & Life" (April 26, 2015)
  11. ↑ Parekh, Rupal (March 29, 2010). "Value Of McCann's Industry Influence? Priceless". AdAge.
  12. ↑ Holloway, Lynette (December 13, 1996). "Neil Reagan, 88, Ad Executive And Jovial Brother of President". New York Times.

External links