Maximizer Software
 | |
| Private | |
| Industry | Computer software |
| Founded | 2002 (predecessor company founded in 1985) |
| Headquarters | Vancouver, BC, Canada |
Key people | Vivek Thomas (President), Joseph Hui (VP of R&D) |
| Products | CRM Software |
| Revenue |
 $ 16.5 million (2006) |
| Website | www.max.co.uk/ |
Overview
Maximizer Software is a Canadian company that develops and markets customer relationship management CRM software for mobile devices, online, and desktops. They intend their products for small and medium businesses (SMBs), and divisions of large enterprises. Maximizer Software is a member of the British Columbia Technology Industry Association.
History
The Maximizer product line began as “personal information management” (PIM) and “contact management” software. Maximizer offers CRM software—software that manages customer information for sales, marketing, and customer service. Major company milestones are:
- 1995 – Multiactive Software acquires the Maximizer product line from Modatech Systems Inc.
- 1997 – Multiactive acquires Tracker Software (Australia) Pty Ltd.
- 1998 – The company acquires Cognitech’s Sharkware software to expand in the U.S. market'
- 1999 – Multiactive completes an initial public offering (IPO) that raises $13 million.
- 2000 – Multiactive acquires majority shares of Hong Kong-based ABC Data & Telecom Ltd.
- 2001 – The Hong Kong subsidiary, Multiactive Software, completes an IPO that raises $13.3 million.
- 2002 – To focus on CRM for small and medium businesses and leverage brand awareness, changes its name to Maximizer Software.
- 2005 – Microsoft gives Maximizer Software Gold Certification.
- 2006 – The company announces strong revenue growth and its third consecutive year of profitability.
- 2007 – The company launches the latest version of its software, Maximizer CRM 10, which unifies its four editions and adds Mobile CRM for BlackBerry to focus on the growing Mobile CRM market.
- 2008 – Maximizer announces record revenue for fiscal 2007 and launches the products New Brand and Corporate Focus on Mobile CRM.
- 2009 – The company reaches 2,000 customers for its Mobile CRM products.
- 2010 – The company launches Maximizer CRM Version 11, with a new GUI (graphical user interface).
- 2011 – Maximizer launches Maximizer CRM Live, a cloud-based CRM product that offers more deployment options.
- 2011 – The company launches Maximizer CRM 12, with enhanced Web access and new Mobile Access user interface optimized for newer smart phones.
Company facts
Maximizer Software has its headquarters in Vancouver, British Columbia, Canada and offices in the Americas, Europe, the Middle East, Africa and the Asia Pacific.
Maximizer Software has sold over 1.6 million software licenses to more than 120,000 customers in various industries. Customers range in size from entrepreneurs to multi-national organizations such as Hallmark Cards, HSBC, TD Securities, Gemcom, Ipsos, Vancouver Coastal Health, Royal LePage, and Cathay Pacific. The company counts Microsoft and RIM (makers of BlackBerry) as "key strategic alliance" partners.
Products
Maximizer CRM features sales force automation, marketing automation, e-mail marketing and customer service solutions through mobile devices, the Web or Windows desktop.
On-premise:
- Maximizer CRM Entrepreneur Edition for entrepreneurs and professionals
- Maximizer CRM Group Edition for small to medium sized businesses and divisions of large enterprises
- Maximizer CRM Enterprise Edition for medium sized businesses and divisions of large enterprises
Cloud-based:
- Maximizer CRM Live
Worldwide offices
Maximizer Software is a worldwide organization with business partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), Australia, New Zealand and Asia.
Distribution
Maximizer markets and sells products directly, and through a network of Maximizer Business Partners (Accredited CRM Specialists).