Mavis Amankwah

Mavis Amankwah
Born 28 August 1974
East London, England
Nationality British-Ghanaian
Ethnicity Black-British
Occupation Business owner
Children 2
Website
mavisamankwah.com

Mavis Amankwah (born 28 August 1974) is a British-Ghanaian businesswoman specialising in marketing, public relations, diversity communications and business start up & sustainability.

In 2002, Amankwah set up the communications arm of Rich Visions after noticing a gap between large corporations/companies and traditionally hard-to-reach ethnic communities in the UK. As well as Rich Visions, Amankwah has several other businesses to her name.

Amankwah has been listed in PR Week's PowerBook[1] for six consecutive years between 2009–2015.

Early life and education

Amankwah was born in Newham, East London to a Ghanaian family. Mavis has one son aged 20 and one daughter aged 15.

Having completed secondary school in 1990 at St Angela's Usruline Convent School in East London, Amankwah went on to study IT at the College of North East London where she qualified as an IT Technician.

Career

St Leonard's Primary Care Trust

Amankwah worked as an IT Technician at St Leonard's Primary Care Trust in London for six years. During that time, she spent her spare time organising community events targeting hard-to-reach communities. After working on a few events, Amankwah became the Event Organiser for Miss Ghana UK.[2]

Sleek International

Amankwah joined makeup company, Sleek International, as their ICT manager. As ICT Manager, Amankwah was responsible for developing the IT infrastructure and implementing strategies in line with the company's corporate standards. As well as managing her own team, Amankwah assisted the marketing and PR team with their publicity campaigns that specifically targeted niche audiences in Europe, Africa, Asia and the USA.

Sankofa African Caribbean Organisation

Whilst still working at Sleek, Amankwah decided to set up a social enterprise, Sankofa African-Caribbean Organisation in 2003.[3] The aim of the organisation was to aid young people to fulfill their dreams by working on their personal development, education, career and enterprise skills. Sankofa ceased operations in 2008.

Rich Visions

After leaving Sleek International, Amankwah went on to start up marketing and PR communications agency, Rich Visions. They have created campaigns for ASDA, Comic Relief,[4] HMRC, Metropolitan Police, HSBC, MoneyGram and for the Digital UK TV switchover.[5]

Rich Visions previously assisted the social enterprise Positive Inclusions,[6] the delivery partners on the government-backed initiative, the Start Up Loans Scheme.[7] The scheme offers loans, business support and mentoring to aspiring entrepreneurs aged 18–30 who want to start or grow their enterprises.

Redbridge Homes and Surrey County Council

In July 2009, after studying the value of Equality and Diversity, Amankwah worked as a consultant as Equality and Diversity (E&D) Manager for Redbridge Homes and Surrey County Council.

Rich Visions Small Business

In 2009, Amankwah launched another arm of the agency, Rich Visions Small Business.

Rich Visions Digital

In January 2012, the digital arm of the company, Rich Visions Digital, was formed.

Author

Amankwah wrote a self-help book for businesses and entrepreneurs called, "44 Ways to Grow Your Business or Brand: a step-by-step guide to increase profits”.[8]

Business Ambassador

In January 2013, Amankwah was appointed as the Business Ambassador[9] for a social enterprise called Positive Inclusions. The organisation works with young people from hard-to-reach communities to improve their personal, social, career and business skills. Positive Inclusions were working on the Start Up Loans Scheme as one of the official "Delivery Partners[10]" on the project delivering the scheme. Amankwah, as Business Ambassador for Positive Inclusions, is working on promoting this scheme to budding entrepreneurs and raising awareness as well as offering personal mentoring and business plan/cashflow forecast assistance.

Young UpStarts

Mavis was featured on a programme called 'Young UpStarts' which was aired on satellite TV channel London Live on 15 June 2014. Mavis was seen mentoring and guiding a young lady on her journey into the world of business ownership.[11]

Public speaking

Amankwah is a public speaker[12] who has performed at various conferences and seminars over the years. She was a keynote speaker at the prestigious Business 2012 event, alongside Stedman Graham (Oprah Winfrey's partner), Lord Alan Sugar and Sir Richard Branson.

Amankwah holds workshops and one-to-one mentoring programmes. She recently launched a business club, Diva Visions, for female business owners, career professionals and aspiring entrepreneurs from diverse backgrounds. It currently consists of seventy members.

Media coverage

Amankwah has been featured in various press titles[13][14][15][16][17] from The Guardian,[18] The Voice[19] to PR Week.[20][21][22] She has been included in PR Week's Powerbook for five consecutive years (2009–2013).

Accolades

Amankwah is a full member of the Chartered Institute of Public Relations (CIPR).

Amankwah has won eight business and community awards.

In 2012, she won two awards out of four nominated categories at the first annual Women4Africa Awards (Business Woman of the Year and Entrepreneur of the Year).[23]

Winner of the 2008 Black Business Awards – Innovation category Winner of the 2010 ‘Outstanding Achievement in Business’ Women In Enterprise award Winner of the ‘Innovation Award’ in 2007 GAB Awards – Media category Winner of the 2011 ‘Outstanding Career Achievement ’ Powersis Award Women4Africa Awards in 2012 – ‘Business Woman of the Year’ Women4Africa Awards in 2012 – ‘Entrepreneur of the Year’ Winner of the Junior Chamber of Commerce ‘Outstanding Young Persons of The World’ 2013 [24] Finalist of the Great British Entrepreneur Award 2013 [25] African Business Excellence Award 2014 Ebony Business Recognition (EBR) Awards 2014 – Nominated for two awards: ‘Women’s Business Coach of the Year’ and ‘Motivational & Inspirational Business Women of the Year’

In 2012, Amankwah judged for the Ghana UK-Based Achievement Awards (GUBA).[26]

References

  1. ↑ "Mavis Amankwah's 2015 entry in PR Week's Powerbook". PR Week. Retrieved 2013.
  2. ↑ "Miss Ghana UK". Miss Ghana UK. Retrieved 2001.
  3. ↑ "Sankofa African Caribbean Organisation". Newham Voluntary Sector Consortium. Retrieved 2003.
  4. ↑ "Comic Relief appoints Rich Visions to raise awareness of projects in Africa". PR Week. Retrieved 21 February 2011.
  5. ↑ "Digital UK appoints Rich Visions to prepare ethnic consumers for digital switchover". PR Week. Retrieved 5 May 2011.
  6. ↑ "Positive Inclusions". Positive Inclusions. Retrieved 2013.
  7. ↑ "Start Up Loans". Start Up Loans. Retrieved 2013.
  8. ↑ "44 Ways to Grow Your Business or Brand: a step-by-step guide to increase profits – book listing on Amazon". Amazon. Retrieved September 2011.
  9. ↑ "Mavis Amankwah becomes Positive Inclusions Business Ambassador". Positive Inclusions. Retrieved January 2013.
  10. ↑ "Start Up Loans Delivery Partners Network". Start Up Loans. October 2013.
  11. ↑ http://www.londonlive.co.uk/programmes/8-debate/cf9d3e06
  12. ↑ "Mavis Amankwah to speak at Women Mentoring Women event". The Trumpet. Retrieved 16 March 2013.
  13. ↑ "'Wonder Woman Extraordinaire': Mavis Amankwah, Rich Visions". Ventures Africa. Retrieved 3 June 2012.
  14. ↑ "Inspirational Women – Mavis Amankwah – Managing Director – Rich Visions". We Are The City. Retrieved 20 May 2010.
  15. ↑ "Inspirational PR Guru, Mavis Amankwah Reveals Her Childhood Traumas". Diva Scribe. Retrieved 2012.
  16. ↑ "Mavis Amankwah: Ghana’s PR Guru…". Me Firi Ghana. Retrieved 24 February 2012.
  17. ↑ "Profile: Mavis Amankwah, MD, Rich Visions". ReConnect Africa. Retrieved 2010.
  18. ↑ Dudman, Jane. "'There was a gap in the market for a PR agency to build communications between public sector organisations and hard-to-reach communities'". London: The Guardian. Retrieved 10 April 2010.
  19. ↑ "Ten Years at the Top of the PR Chain". The Voice. Retrieved 21 May 2012.
  20. ↑ "Industry fails to value diversity of background, research finds". PR Week. Retrieved 10 June 2010.
  21. ↑ "Profile: Mavis Amankwah, managing director, Rich Visions". PR Week. Retrieved 1 September 2009.
  22. ↑ "29 under 29: Framing the stars of the future". PR Week. Retrieved 14 October 2009.
  23. ↑ "Women4Africa's 2012 Winners". Women4Africa. Retrieved 2012.
  24. ↑ "Meet the winners of 2013 JCI London Ten Outstanding Young People Awards". JCI London. Retrieved 9 May 2013.
  25. ↑ "East Ham businesswoman shortlisted for award". Newham Recorder. Retrieved 26 October 2013.
  26. ↑ "2012 JUDGES". GUBA Awards.co.uk. Retrieved 9 November 2012.

External links