Matt B. Britton

Matt B. Britton (born January 24, 1975) is a youth marketing media proprietor based in New York City.

Britton currently serves as Chief Executive Officer of MRY, a marketing and technology agency with over 500 employees that is part of the Publicis Groupe.[1] MRY, formed in 2013, is the combination of Mr. Youth, (the agency Britton founded in 2002) and the former U.S. operations of LBi. The two agencies merged under Britton's leadership in January 2013 to become MRY. MRY's clients include Visa, Coca-Cola, Bayer, and Neutrogena [2]

Career History

The Magma Group

In January 1997, Britton (then a college senior at Boston University) founded The Magma Group, a college marketing firm focused on the hi-tech industry.[3] The Magma Group's clients included Yahoo!, Lycos, eBay, and Sony Music. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development.

Britton was named to the Entrepreneur Magazine "30 Under 30" list (the top 30 U.S. entrepreneurs under 30 years of age) in April 2000.[4]

Mr. Youth

In September 2002, Britton joined Paul Tedeschi to found Mr Youth LLC, a youth marketing agency. In 2005, Britton's company Mr. Youth purchased the then 23 year-old CollegeFest event.[5] In 2005 & 2006, Britton gained industry notoriety when he was a guest expert on the daily show with Jon Stewart regarding youth marketing.[6][7] In February 2009, Mr Youth closed private equity financing with Alta Communications and The Mustang Group at which point Paul Tedeschi left the company [8] In 2009, Britton was also named a "modern day Don Draper" by the NY Post.[9] In March 2010, Britton's agency Mr Youth was named one of the top 10 most innovative Advertising/Marketing companies in the world [10] In March 2011, Britton announced the S-List a partnership with former NBA Star Rick Fox to leverage the use of social media by celebrities into branding opportunities.[11] In November 2011, Britton sold Mr Youth to LBi for a reported $40 to $50 Million.[12]

CrowdTap

In July 2011, Britton executed the spinoff of CrowdTap, a social media marketing software platform.[13] Shortly thereafter CrowdTap completed $7 Million in Series A Funding from the Foundry Group.[14] Britton serves CrowdTap as their Chief Advisor.

YouthNation

In April 2015 Britton will publish his first booked entitled "YouthNation" with Wiley Publishing. The book explores the impact millennials have on the future of business and brand building. [15]

References

  1. ↑ http://everything-pr.com/mry-lbi-merger/240854/
  2. ↑ Another Twist in Digitas-LBi Merger: LBi to Merge With MRY in U.S.
  3. ↑ http://www.thenyegotist.com/news/local/2011/december/12/acquired-lbi-mr-youth-looking-go-global
  4. ↑ Entrepreneur Magazine 2nd Annual Hot List http://216.39.100.211/magazine/businessstartupsmagazine/2000/april/23832-6.html/
  5. ↑ Mr. Youth Buys CollegeFest Event http://promomagazine.com/news/mryouth_collegefest_070605/
  6. ↑ Matt Britton Appears On The Daily Show In 2005 http://www.thedailyshow.com/video/index.jhtml?videoId=114608&title=beach-ploys/
  7. ↑ Matt Britton Appears On The Daily Show In 2006 http://www.thedailyshow.com/video/index.jhtml?videoId=124372&title=trendspotting-must-have-gift/
  8. ↑ Mr Youth lands private equity funding
  9. ↑ 'Mad' In Manhattan http://www.nypost.com/seven/08162009/entertainment/fashion/mad_in_manhattan_184870.htm/
  10. ↑ Fast Company 2010 Most Innovative Companies http://www.fastcompany.com/mic/2010/industry/most-innovative-advertising-marketing-companies/
  11. ↑ http://www.clickz.com/clickz/news/2034151/sxswi-eliza-dushku-rick-fox/
  12. ↑ LBi Acquires Mr Youth For $40 Million http://adage.com/article/agency-news/lbi-acquires-mr-youth-40-million/230936//
  13. ↑ http://venturebeat.com/2011/07/29/crowdtap-influence-funding/
  14. ↑ http://techcrunch.com/2011/07/27/crowdtap-raises-7-million-to-help-brands-connect-with-their-influential-customers/
  15. ↑ http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118981146.html/

External links