Master-McNeil
| Industry | Naming |
|---|---|
| Founded |
 Berkeley, CA, 1988 |
| Headquarters |
Berkeley, CA |
| Slogan | Thought Leaders in Naming |
| Website | www.naming.com |
Master-McNeil, Inc. is a naming firm that focuses on naming products, companies, and brands. The Berkeley, California firm was founded in 1988 by SB Master and is one of the three original naming firms in the world.[1]
Specifically, Master-McNeil’s naming process includes the following: linguistic analysis, trademark searching, and often, domain name acquisition.[2] In addition, the firm has experience in developing naming architecture (also referred to as brand architecture), for clients such as Cisco Systems and Sun Microsystems.
Clients
- AMD
- Apple
- Comcast
- Chevron Texaco
- Fujitsu
- General Motors
- Kodak
- Nestlé
- PayPal
- Volkswagen
- Walt Disney
References
External links
- Official Website
- Playing the Name Game: Sometimes, It’s A Losing Effort – E-Commerce Times
- How to Name Your Business – Entrepreneur.com
- A Stale Pitch – The Washington Post
- A Trying Time for New Names by SB Master – Channel Magazine
- Internet Company Naming Services Offered - Newsbytes