Mark Zuckerberg book club

Mark Zuckerberg book club aka A Year of Books is an online book club hosted by Mark Zuckerberg through his personal Facebook account started in January 2015.[1] Zuckerberg makes a book recommendation every two weeks to his millions of Facebook followers.[2]

Zuckerberg came up with the idea as part of his New Years Resolution for 2015 after Cynthia Greco, the Audience Development Manager for MediaOnePA/York Newspaper Company, suggested that Zuckerberg read a new book every month. Zuckerberg modified the idea to one book every two weeks and books which "emphasize learning about new cultures, beliefs, histories and technologies."[1]

Book club selections

# Date Author Title Citation
1 January 2, 2015 Moisés Naím The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’t What It Used to Be [3]
2 January 18, 2015 Steven Pinker The Better Angels of Our Nature: Why Violence Has Declined [3]
3 February 2, 2015 Sudhir Venkatesh Gang Leader for a Day: A Rogue Sociologist Takes to the Streets [2]
4 February 18, 2015 Eula Biss On Immunity: An Inoculation [4]
5 March 3, 2015 Ed Catmull Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration [5]
6 March 17, 2015 Thomas Kuhn The Structure of Scientific Revolutions [6][7]
7 March 31, 2015 Michael Chwe Rational Ritual: Culture, Coordination, and Common Knowledge [8][9]
8 April 15, 2015 Hank Paulson Dealing With China: An Insider Unmasks the New Economic Superpower [10]
9 April 22, 2015 Peter W. Huber Orwell's Revenge: The 1984 Palimpsest [11]

Reception

The Atlantic wrote that it "has the potential to be Oprahesque in its influence on book sales", in reference to the Oprah Book Club after the first selection by Moisés Naím caused Amazon's stock to sell out.[12] An article in The New Yorker made a similar comparison to Oprah.[13] The Associated Press noted that the second selection by Steven Pinker did not result in any increase in sales according to Nielsen BookScan data.[3]

References

  1. ↑ 1.0 1.1 Amit Chowdhry (January 5, 2015). "Mark Zuckerberg Starts A Book Club As His New Year's Resolution". Forbes. Retrieved February 2, 2015.
  2. ↑ 2.0 2.1 "Mark Zuckerberg makes 3rd book club pick". Denver Post. Associated Press. February 2, 2015. Retrieved February 2, 2015.
  3. ↑ 3.0 3.1 3.2 Rhiannon Williams (1 February 2015). "Mark Zuckerberg's Year of Books: the full list". The Daily Telegraph. Retrieved February 2, 2015.
  4. ↑ Claire Armitstead (February 19, 2015). "Mark Zuckerberg's book club fights US fear of vaccination". The Guardian. Retrieved February 19, 2015.
  5. ↑ Richard Feloni (March 3, 2015). "Why Mark Zuckerberg thinks everyone can learn something from Pixar". Business Insider. Retrieved April 19, 2015.
  6. ↑ Alison Flood (March 19, 2015). "Mark Zuckerberg book club tackles the philosophy of science". The Guardian. Retrieved April 19, 2015.
  7. ↑ Richard Feloni (March 17, 2015). "Why Mark Zuckerberg wants everyone to read this landmark philosophy book from the 1960s". Business Insider. Retrieved April 19, 2015.
  8. ↑ Michael Chwe (April 8, 2015). "Mark Zuckerberg wants people to understand common knowledge. What’s common knowledge?". Washington Post. Retrieved April 19, 2015.
  9. ↑ Richard Feloni (April 1, 2015). "Mark Zuckerberg hopes this book will help shape his vision for Facebook". Business Insider. Retrieved April 19, 2015.
  10. ↑ Richard Feloni (April 16, 2015). "Why Mark Zuckerberg is reading Hank Paulson's new book about China". Business Insider. Retrieved April 19, 2015.
  11. ↑ Richard Feloni (April 29, 2015). "Why Mark Zuckerberg is reading 'Orwell's Revenge,' an unofficial sequel to '1984'". Business Insider. Retrieved April 29, 2015.
  12. ↑ Adrienne LaFrance (January 5, 2015). "Mark Zuckerberg's Book Club Could Be (Much) Bigger Than It Looks". The Atlantic. Retrieved February 2, 2015.
  13. ↑ Lizzie Widdicombe (January 19, 2015). "The Zuckerberg Bump". The New Yorker. Retrieved February 2, 2015.

External links