Marimekko

Marimekko Corporation

Type	Public (OMX: MMO1V)
Industry	Textiles and fashion
Founded	Helsinki, Finland (1951)
Founder	Armi Ratia Riitta Immonen
Headquarters	Helsinki, Finland
Key people	Mika Ihamuotila (CEO) Maija Isola (design) Vuokko Nurmesniemi (design)
Revenue	81,107,000 € (2008)
Number of employees	414 (2008)
Website	www.marimekko.com

Marimekko in Kamppi, Helsinki

Marianne Aav's book on Marimekko has Maija Isola's iconic 1964 Unikko print as its background

Marimekko is a Finnish company based in Helsinki that has made important contributions to fashion, especially in the 1960s. It is particularly noted for brightly colored printed fabrics and simple styles, used both in women's garments and in home furnishings.^[1] Two designers in particular, Vuokko Nurmesniemi with bold stripes, and Maija Isola with large simple flowered prints, created hundreds of distinctive patterns and helped to make Marimekko a household name across the world.

History

Foundation

Marimekko was founded in 1951 by Viljo and Armi Ratia, after the former's oil-cloth factory project failed and was converted to a garment plant. Armi asked some artist friends to apply their graphic designs to textiles. In order to show how the fabric could be used, the company then designed and sold a line of simple dresses using their fabric. It came as an early recognition of fashion as an industrial art and of Marimekko's role in the process when Finland's leading industrial designer Timo Sarpaneva invited the company to present a fashion show (albeit canceled at short notice) at the 1957 Triennale in Milan. The garments were eventually showcased in the nearby Rinascente upscale department store under its then store display manager Giorgio Armani.^[2]

Pioneering design

Two pioneering designers set the tone for Marimekko: Vuokko Nurmesniemi in the 1950s, and Maija Isola in the 1960s. ^[3][4] Nurmesniemi designed the simply striped red and white Jokapoika shirt in 1956; Isola designed the iconic Unikko (poppy) print pattern in 1964.^[5]

Marimekko's bold fabrics and bright, simple design strongly influenced late 20th-century taste.^[6] Many of the early Marimekko designs, including Maija Isola's Unikko, remain in production today.^[7]

Commercial growth

Marimekko was first introduced to the United States by the architect Benjamin C. Thompson, who featured them heavily in his Design Research stores. They were made famous in the United States by Jacqueline Kennedy, who bought eight Marimekko dresses which she wore throughout the 1960 United States presidential campaign.^[8]

In the mid-1960s, Crate & Barrel began a relationship with Marimekko, which continues to this day, using their designs on textiles sold in their stores. Crate & Barrel also uses Marimekko patterns as display backdrops in their stores to add color and seasonality.

By 1965, the company employed over 400, and the company was in every aspect of fine design, from fabrics to toys, dinnerware, even completely equipped small houses. That year, Armi Ratia told Pan Am's Clipper magazine that she was "against success—it is a sick word. Too many side effects". In the interview by R. E. Smallman, she also said that she did not like "hats, corsets. There is almost no more bra or even pants—no elegant woman will wear stockings, perhaps even no shoes. The world changes quickly, and this is expression of the new society."

In 1985, the company was sold to Amer-yhtymä. In the early nineties Marimekko was in a bad financial condition and was considered ready for bankruptcy. It was then bought from Amer by Kirsti Paakkanen, who introduced new business methods in the company and is generally seen as having saved Marimekko.^[8]

Later on the 1990s Marimekko achieved publicity in the hit series Sex and the City. The fictional main character of the series, sex-and-relationship columnist Carrie Bradshaw, wore a Marimekko bikini on season 2 and later on, a Marimekko dress. In season 5 the series also introduced tablecloths with Marimekko prints.^[8]

In 2005, Marimekko's revenue had quadrupled since Paakkanen's purchase, and its net income grown 200-fold. Kirsti Paakkanen remained CEO of Marimekko and owned 20% of the company via her business Workidea. In 2007, Paakkanen announced she would gradually hand over her ownership to Mika Ihamuotila as CEO and biggest owner of the company.

In 2007, Marimekko began opening individually owned Marimekko Concept Stores in the United States and Canada.

Currently there are stores located in New York, Cambridge, Massachusetts; Oxford, Mississippi; Miami, Florida; and Vancouver, British Columbia.^[9] By September 2011 there were 84 stores across the world.^[8]

Marimekko chart

The Marimekko name has been adopted within business and the management consultancy industry to refer to a bar chart where all the bars are of equal height, there are no spaces between the bars, and the bars are in turn each divided into segments of different height. The design of the "marimekko" chart is said to resemble a Marimekko print.^[10] The chart's design encodes two variables (such as percentage of sales and market share), but it is criticised for making the data hard to perceive and to compare visually.^[11]

Reception

Cindy Babski wrote in the New York Times that "There was never any doubt about what the inside label would say. The clothes and fabrics, with their striking design and splashes of bold color, were clearly Marimekko. But for people of a certain generation—those who came of age in the 1960's—they represented more than just a brand name: They conjured up an image and an era."^[12]

In 2007, Heidi Avellan wrote in the Swedish newspaper Sydsvenskan that Marimekko was no longer a "statement, just as T-shirts with revolutionary Che Guevara or Palestinian scarves rarely express any political awareness. Marimekko is paper napkins and rubber boots". She wrote that Marimekko "began with the colourfully striped shirt, Jokapoika which Vuokko Nurmesniemi designed in 1956", which became the symbol for new radicalism in academia.^[13]

Bibliography

• Aav, Marianne. Marimekko: Fabrics, Fashion, Architecture. Yale University Press, 2003. ISBN 978-0-300-10183-6
• Cole, Drusilla. The Pattern Sourcebook: A Century of Surface Design. Laurence King, 2009. ISBN 978-1-85669-621-0
• Fogg, Marnie. 1960s Fashion Print: A Sourcebook. Batsford, 2008. ISBN 978-0-7134-9054-1 (6 page-sized illustrations of Isola's prints) Google Books
• Isola, Kristina. Maija Isola: Life, Art, Marimekko. Design Museo, 2005. ISBN 978-952-9878-42-0
• Jackson, Lesley. Twentieth Century Pattern Design. Princeton Architectural Press, 2007. ISBN 978-1-56898-712-5
• Suhonen, Pekko. Phenomenon Marimekko. Marimekko Oy, 1986.

References

External links

• Official website