Marco's Pizza

Marco's Pizza
Limited liability company
Industry Restaurant
Founded 1978, Toledo, Ohio
Headquarters Toledo, Ohio
Key people
 Pasquale Giammarco, Founder
Jack Butorac, Chairman and CEO
Bryon Stephens, President & COO
Ken Switzer, Vice President and CFO
Don Vlcek, Vice President of Purchasing
Cathy Hull, Chief Marketing Officer
Tony Libardi, Executive Vice President of Operations
Products Pizza, subs, Chicken Wings
Website http://marcos.com/

Marco's Pizza, operated by Marco's Franchising, LLC, is a restaurant chain and interstate franchise based in Toledo, Ohio that specializes in Italian-American cuisine. The first store is in Oregon, Ohio at Starr Avenue and Wheeling Street. It was founded by Italian immigrant Pasquale "Pat" Giammarco in 1978.

Today, more than 500 franchised Marco’s Pizza locations are operated in 35 states and the Bahamas with agreements to open stores in Puerto Rico and India in 2015.[1] Most recently, it was announced that Marco’s Pizza had doubled its size and was expected to open its 1,000th store by the end of 2015.[2] Marco’s Pizza credits its fresh dough, three-cheese blend and secret pizza sauce recipe created by founded Pat Giammarco for its continued growth.[3][4]

Marco's Pizza is currently ranked #12, on the Top 100 Pizza Companies in the United States by Pizza Today.[5] Marketing Quarterly's Top 25 Pizza Chains named by Franchising World as number eight on the magazine's list of Fast and Serious growth franchises. The business operates locations in Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Illinois, Iowa, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, West Virginia and Wisconsin, as well as the Bahamas. Store locations are available with online ordering and payment. Family Video has partnered with Marco's Pizza and started opening new pizzerias with its stores in 2012.[6]

History

Marco's Pizza, Van Buren Township, Michigan

Born in Sulmona, Italy, Pasquale “Pat,” Giammarco is the founder of Marco’s Pizza.[3] Giammarco moved to the United States from the Abruzzo region of Italy when he was nine years old[7] and grew up in Dearborn, Michigan, where he worked in his family’s pizzeria.[8] He and his father ultimately refined and perfected the secret sauce recipe that is still used today in over 500 Marco’s Pizza locations.

In 2002, restaurant industry luminary, Jack Butorac, was asked to analyze three restaurant concepts as potential growth opportunities, including Marco’s Pizza, a 123 unit chain based in Northwest Ohio. Jack took a long drive through Ohio and stopped at five Marco’s Pizza stores in different cities along his route.[9] What he found was a revelation for an expert at packaging concepts - different exteriors and inconsistent branding, but the same great pizza at each location.[10]

Butorac began working as a consultant with Giammarco, and soon began negotiations to purchase the franchising rights to Marco’s Pizza. Butorac assumed leadership of the company in January 2004 with a clear vision: Marco’s Pizza would go national.[9]

In 2005, with the right people and plan in place, Marco’s expansion began. Marco’s experienced rapid expansion from the very beginning under Butorac’s leadership. Since Butorac has owned the company it, has more than doubled in size and expanded to over 35 states and the Bahamas.[7]

Growth

Marco's Pizza is currently listed #12 in Pizza Today's Top 100 Pizza Chains[11] and was named by Franchising Times as number eight on the magazine's list of Fast and Serious growth franchises.[12] In 2012, Marco’s Pizza partnered with privately held movie rental chain Family Video to open Marco’s locations in as many as 350 Family Video stores.[13]

In 2014, Marco’s Pizza was named the no. 3 pizza chain by Consumer Reports magazine on their list of Best and Worst Fast Food Restaurants in America based on survey results. It was the first time Marco’s Pizza had ever appeared on this list.[14]

Menu

Marco’s Pizza menu is available for delivery or take-out, while some locations offer dine-in and catering options. The menu includes pizza, subs, wings, salads and breadsticks. Also offered is Marco’s Pizza’s signature CheezyBread and CinnaSquares.[15]

Some of Marco’s specialty pizzas include the award-winning White Cheezy,[16] the Chicken Fresco pizza , and the Pepperoni Magnifico.

In 2013, the company introduced two Limited Time Offers: Chicken Florentine and Spicy Fresco Pizzas.[17] On August 4, 2014 Marco’s Pizza launched the Spicy Fresco and Double Pepperoni Spicy Fresco pizzas. The signature ingredient on both pizzas is Marco’s special Giardiniera, an authentic Italian pepper relish.[18]

See also

References

  1. ↑ Chavez, Jon (2013-11-19). "Marco’s to open in Puerto Rico". The Toledo Blade. The Toledo Blade. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  2. ↑ "Marco’s Pizza Franchise on Track to 1,000th Store". Restaurant Magazine. Restaurant Magazine. 2014-09-16. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  3. ↑ 3.0 3.1 Ramsey, Duane (2013-11-15). "Marco’s continues to grow after 35 years in pizza business". Toledo Blade. Toledo Blade. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  4. ↑ Cho, Janet (8/7/14). "Marco's Pizza sees Northeast Ohio as ripe for expansion, with 14 more pizza shops by 2016". Cleveland.com. Cleveland.com. Retrieved 1/15/15. Check date values in: |date=, |accessdate= (help)
  5. ↑ "2013 Top 100 Pizza Companies List". Pizza Today. Pizza Today. 2014-11-13. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  6. ↑ Penzenstadler, Nick. "Movie chain adds pizza to fight streaming wave". USA Today. Retrieved 31 January 2014.
  7. ↑ 7.0 7.1 Hoppe, Janet. "Marco's Franchising Inc.". Supply Chain World. Supply Chain World. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  8. ↑ Livingston, John (2013-12-13). "Marco's Pizza Previews New Headquarters, Sets Ambitious Growth Plan For 1997". The Free Library. The Free Library. Retrieved 1/15/15. Check date values in: |accessdate= (help)
  9. ↑ 9.0 9.1 Patt, Rebecca (7/4/2014). "Executive Chat Featuring Jack Butorac, CEO of Marco’s Pizza". RebeccaPatt.com. RebeccaPatt.com. Retrieved 1/15/15. Check date values in: |date=, |accessdate= (help)
  10. ↑ Killifer, Valerie (1/10/11). "Pizza Market Place". The Pizza Marketplace. The Pizza Marketplace. Retrieved 1/15/15. Check date values in: |date=, |accessdate= (help)
  11. ↑ "2013 Top 100 Pizza Companies List". Pizza Today. Pizza Today. 2013-11-13. Retrieved 1/22/15. Check date values in: |accessdate= (help)
  12. ↑ Ewen, Beth (3/1/2014). "Marco's Pizza". Franchise Times. Franchise Times. Retrieved 1/22/15. Check date values in: |date=, |accessdate= (help)
  13. ↑ Brandau, Mark (2/9/2012). "Marco’s enters $100M deal with Family Video". Restaurant News. Restaurant News. Retrieved 2015-01-22. Check date values in: |date= (help)
  14. ↑ "Consumer reports survey ranks Marco's Pizza in the top three". PMQ Pizza Magazine. 6/1/14. Retrieved 1/22/15. Check date values in: |date=, |accessdate= (help)
  15. ↑ "Marco's Pizza Menu". Marco's Pizza. Marco's Pizza. Retrieved 2/23/15. Check date values in: |accessdate= (help)
  16. ↑ "Marco's Pizza maker wins gourmet competition in Calif.". QSR Web. QSR Web. 2006-08-31. Retrieved 2/23/15. Check date values in: |accessdate= (help)
  17. ↑ "Marco’s Pizza Introduces Grilled Chicken Florentine Pizza". Bernetta Style. 2014-03-31. Retrieved 2/23/15. Check date values in: |accessdate= (help)
  18. ↑ "Marco’s Pizza's New LTOs a Little Sweet, a Little Spicy". QSR Magazine. QSR Magazine. 2014-08-08. Retrieved 2/23/15. Check date values in: |accessdate= (help)

External links