Marchex

Marchex
Traded as NASDAQ: MCHX
Industry Digital marketing
Headquarters Seattle, Washington, United States
Key people
  • Pete Christothoulou (Chief Executive Officer)
  • Clark Kokich (Executive Chairman)
  • Michael Arends (Chief Financial Officer)
  • Ethan Caldwell (Chief Administrative Officer, General Counsel and Corporate Secretary)
  • Rod Diefendorf (Chief Operating Officer, Archeo)
Products
  • Marchex Call Analytics
  • Marchex Call Marketplace
  • Marchex Local Leads
  • Marchex Search Advantage
Number of employees
 400+

Marchex Inc. is a Seattle-based public company, founded in 2003, with offices in NYC and Las Vegas and over 400 employees. Marchex provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Its mobile advertising platform delivers phone calls to businesses by placing ads on search and mobile networks, and its technology platform analyzes the data in these calls to optimize campaign results.

History

In October 2000, an internet-based company named Go2Net Inc. merged with another company named InfoSpace Inc. It was a $1.5 billion deal that set the stage for the formation of Marchex, a start-up company whose founders were all former Go2Net executives. John Keister, Ethan Caldwell, and Peter Christothoulou were part of the Go2Net team that founded Marchex, led by a fourth member, Go2Net's founder and the current CEO of Marchex, Russell Horowitz. In January 2003, the four formed Marchex, Inc. Each member of the founding team assumed executive responsibilities at the new start-up.

Products and Services

Marchex Call Analytics

Marchex Call Analytics platform measures and analyzes the leads/calls delivered to businesses by their mobile, online and offline ad campaigns, then provides insights about which ad campaigns give the most ROI.

Marchex Call Marketplace

Marchex Call Marketplace aggregates a set of mobile distribution partners who deliver new customer phone calls to businesses on a pay-for-call basis.

Marchex Local Leads

Marchex Local Leads is a solution for driving leads to local businesses. Advertising packages include conversion focused landing pages, mobile and online media distribution, leads and analytics reporting.

Marchex Search Advantage

Marchex Search Advantage is search advertising based on a pay-for-call business model and references model.

References