Mann Ki Baat

Mann ki Baat

Narendra Modi during Mann ki Baat in 2014
Country India
Language(s) Hindi, English
Home station All India Radio
Starring Narendra Modi
Air dates since October 3, 2014
Website pmonradio.nic.in

Mann Ki Baat is an Indian radio programme hosted by the Prime Minister Narendra Modi in which he freely addresses to the people of nation on radio. [1][2][3]

Broadcast

The Prime Minister, Narendra Modi, is usually expected to address the nation every month on All India Radio. Having officially started on and from October 3, 2014, the programme aims to deliver the Prime Minister's voice to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium [4] Additionally, various private FM radio stations in the metropolitan cities of India are allowed to broadcast a recording of the show.

Doordarshan's Direct to Home (DTH) service Freedish relays feeds of the 20-minute long episodes, to television and radio channels.

The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014.[5][6] followed by the second, broadcast on November 2, 2014.[7][8]

The President of the United States was a part of the January edition of 'Mann Ki Baat', which was aired on January 27, 2015. Obama had arrived in India to be a part of the Republic Day Parade.

Episodes

# Date Topic
1 3 October 2014 Modi urged the listeners to purchase Khadi clothes to contribute to the prosperity of the poor. He also discussed the Swachh Bharat Abhiyan, the success of India's Mars Mission, skill development, disabled children and mygov.in website.[9]
2 2 November 2014 Modi discussed several Government initiatives, including a scholarship for disabled children and grants to educational institutions for developing infrastructure for such children. He also discussed the positive effects of Swachh Bharat Abhiyan on health. He paid tributes to Indian soldiers, whom he had visited during Diwali in Siachen area.[10]
3 14 December 2014 Modi discussed drug abuse, and appealed the youth to say no to drugs. He also said that the money spent on drugs might be used for funding terrorism. He stated that a toll-free helpline would be set up to help drug addicts and their families.[11]
4 27 January 2015 The US President Barack Obama co-hosted the show with Modi. Both answered a series of questions from Indian citizens. Obama also discussed the impact of some of the policies he had implemented in the US.
5 22 February 2015 Modi addressed students, asking them to avoid exam stress and compete with themselves, not others.[12]
6 22 March 2015 Modi discussed issues of concern to farmers, like soil health, right value for yield and land acquisition. He clarified many misunderstandings about the recent Land Act. Additionally, he addressed several concerns and questions voiced to him by the farmers of India .[13]
7 26 April 2015 To be announced.[14]

Reception

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey conducted in the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful.[15]

Mann Ki Baat became a major source of revenue for the All India Radio. The usual ad slots on AIR sold for INR 500-1500 per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost INR 200,000.[16]

References

  1. ↑ PM's first radio address 'Mann ki baat': Top 10 quotes
  2. ↑ Narendra Modi touches people through his Mann Ki Baat, leaves opposition squirming
  3. ↑ Modi goes on AIR
  4. ↑ http://www.livemint.com/Politics/hdhhF1FzazRPQCrZegyr8I/Narendra-Modis-All-India-Radio-chat-show-starts-Friday.html
  5. ↑ Gladdening to read wonderful response to 'Mann Ki Baat' radio address: Modi
  6. ↑ Mann Ki Baat from the PM
  7. ↑ PM praises comments and ideas received for ‘Mann ki Baat’ Radio Programme
  8. ↑ PM Narendra Modi's Second Round of 'Mann ki Baat' on Radio on November 2
  9. ↑ 10 highlights from Prime Minister Narendra Modi's 'Mann Ki Baat'
  10. ↑ Modi talks of govt schemes on ‘Mann ki Baat’ address
  11. ↑ Say NO to drugs, it's not cool: PM Modi on Mann ki Baat
  12. ↑ 'Compete with yourself, not others': PM Narendra Modi tells students
  13. ↑
  14. ↑ "Narendra Modi’s next Mann ki Baat to be telecast on Sunday April 26". news.biharprabha.com. 21 April 2015. Retrieved 21 April 2015.
  15. ↑ Modi's 'man ki baat' was heard by 66% of listeners in 6 cities
  16. ↑ "PM Narendra Modi’s 'Mann Ki Baat' turns big business for All India Radio". Economic Times. 2015-02-21.