Mama Lover

Mama Lover
Studio album by Serebro
Released	June 19, 2012 (Italy) June 26, 2012 (Worldwide)
Recorded	2010-2012
Genre	Dance-Pop, nu-disco, Electropop
Length	59:04
Label	Columbia/Sony Music Entertainment Ego Records
Producer	Maxim Fadeev, Serebro
Serebro chronology
Izbrannoe (2009) Mama Lover (2012)
Singles from Mama Lover
"Не время" Released: 19 April 2010 "Давай держаться за руки" Released: 4 November 2010 "Mama Lover" Released: 15 September 2011 "Gun" Released: 13 June 2012

Mama Lover is the second studio album by Russian recording trio Serebro. It was released in Italy on CD and digital on June 19, 2012 (one week earlier than scheduled worldwide release) by Sony Music Entertainment.^[1][2] Then in Mexico on July 12, 2012 by Universal Music. It was produced by their previous manager Maxim Fadeev and some songs were produced by Serebro themselves. The album was released worldwide on June 26, 2012.

It is noted that the studio album is mostly comprised by English language tracks, although the song "Мама Люба" is featured as a Russian track. The group's only featured single "Mama Lover" was released by Universal Music and Ego Records, which achieved moderate success in Europe.

Background and composition

In 2010, Serebro announced they would be developing their second studio album. However, Fadeev announced that member Marina Lizorkina would be leaving the group, due to personal and financial reasons.^[3] Serebro were then intended to have a line-up change to replace Lizorkina. They announced that Anastasia Karpova would replace Lizorkina.^[3]

Then in the middle off 2009, it was announced the group released their single "Сладко", indicating the group were in production off their second studio album. After the announcement off their first single following the line-up change, the group released singles "Не время" and "Давай держаться за руки". This is band member Anastasia Karpova's first full-length studio album, while it's the other two members' second.

The album contains some songs from the group's previous album Опиумroz (2009) as well as the EP Избранное (2011). The songs have been re-recorded, as band member Anastasia was not featured on the previous album due to the line-up change. According to the group, they had described it saying "The songs are nice songs, very funny [and] very dance style".^[4]

Release

Originally, Mama Lover was scheduled to be released on June 26, 2012, however the album was released on June 19, 2012 by Sony Music Entertainment in Italy. Although it was released early in Italy, the album will be released worldwide on June 26, 2012 by Ego Records.^[5] The album is expected to be released in Southeast Asia in July 2012.^[6] It is the group's first album to be distributed by a major record label. The artwork of Mama Lover was released. According to band member Elena, she said the album is not to be released worldwide physically, stating: "Today, people, newspapers, programs, TV - all completely gone on the Internet. Release is already a thing of the past. If you want to hear our new songs, or create your playlist, or disk group SEREBRO, please - all of our music is on the Internet,".^[7]

Promotion

Throughout the start off the production off Mama Lover, the group have been touring throughout Europe to promote their music and album. During 2009, the group had performed at the New Wave Festival in Latvia. In February 2010, the group performed in Vancouver, Canada for the Olympic Games. The group then played at the Kremlin in Moscow, Russia in 23 June 2010. In September 2010, the group had performed their first solo concert at Czech Republic, where the group gave present gifts to children who reside in social rehabilitation centres. The group had performed their English premiere single "Sexing U" at the MTV Russia Beach Party in August 2010.

On July 2011, the group performed at Europa Plus Live, where they premiered their single "Mama Lover". In June 2012, the group performed at the Rome Gay Village concert, where they had presented custom made condoms by the group.^[8] On July 12, 2012, Serebro announced an auctioning off the album for a charity event for a nine-year-old girl named Lisa Kunigel, who has an undiscovered genetic disease. The album was ultimately auctioned for 34,500 Roubles ($1,083.65).^[9]

Singles

Album singles

• "Mama Lover" was the group's first official single off the album. The song was released on September 15, 2011 in Europe and the United States by Ego Records and Universal Music.^[10] It was also the group's first single to be featured on iTunes in Europe. The song was written by band member Seryabkina. The music video for the song features the group driving a car through Russian streets. The song was commercially successful, peaking at number eight on the Russian Charts, number sixty-four in Czech Republic, number twenty-five in Spain and number twenty-three in Italy. On YouTube, it became Serebro's most viewed single.^[11]

Non-album singles

• "Ne Vremya" (English version "Sexing U") was released as the album's first single. The single was released on April 19, 2010 in Russia, while the English release was on November 18, 2010. The song was written by band member Olga Seryabkina.^[12] A music video was released for the single, featuring the group dancing in a club. The song peaked at number six on the Russian Charts. The Russian version off the single was not featured on the album.

• "Davai Derzhatsya Za Ruki" (English version "Angel Kiss") was released as the second single off the album. The single was released on November 4, 2010 on the group's YouTube channel. The song was written by band member Seryabkina. A music video for the single was released, featuring the group nude in a white room dancing and walking. The song peaked at number six on the Russian Charts. The Russian version off the single was not featured on the album.

• "Mal'chik" (English version "Gun") was released as the third single on June 13, 2012. The Russian version of the song is not featured on the album.

Tracklist

Standard edition

Notes

• Available on CD and Digital download ^[13] (Italy has special tracklisting for digital release, see below)

iTunes edition (Italy only)

Notes

• A karaoke version of "Mama Lover" was originally listed on the tracklist, but after the iTunes release, it has been removed.^[2][14]

References