Mall museums

Mall museums are a new development resulting from the 2007–2010 global recession, where museums take over large spaces within shopping malls, making beneficial use of the space and leveraging the foot traffic of the malls to bring more people into museums, exhibits and other educational venues.^[1] The trend has been instituted in countries around the globe, including Iran, Turkey, Spain and the United States.

Locations

Along Isfahan City Center Museum

Middle East

Isfahan City Center is a newly opened shopping mall, the largest shopping mall in Iran, and the largest shopping mall in the world with a museum. Its museum has the valuables from seven thousands years ago in an area of 16,000 square meters and more than 15 different collections including stamp, bill, coin, and art collections.^[2] Its main purpose is to make the world aware of Iran's history.^[3]

Europe

For example, one of the newest museums to open is the new Rock and Roll Museum housed in the newly opened shopping complex called Arenas de Barcelona mall in Barcelona, Spain.^[4] The mall was opened in March 2011 in what originally was a historic bullring called Plaza de Toros las Arenas (the Sands Bullring). The original bullring, designed by Catalan architect Lluís Domènech i Montaner, was converted into a mall and entertainment center because of the decline in the popularity of bull-fighting. The Museum of Rock Music claims to have one of the largest collections of rock music memorabilia in Europe, including 500 pieces from the Barcelona Private Rock Music Museum Foundation, and features four main exhibit rooms, including one devoted to rock music of Spain, one dedicated to the Beatles and another to the Rolling Stones. The fourth room will have temporary exhibits.^[5]

The Forum Istanbul shopping mall is home to the first ice museum in Turkey and opened on April 23, 2010. The year-round museum hands out arctic coats to all visitors at the entrance because the museum temperature inside is around minus 5 degrees Celsius (about 23 Fahrenheit).^[6]

United States

One of the first museums to open within a shopping mall in the United States is the Hungarian Heritage Museum at The Galleria at Erieview Mall in Cleveland, Ohio. The museum, sponsored by the Cleveland Hungarian Heritage Society, opened on March 15, 2003.^[7] Arizona has a number of museums opening or planning to open in vacant retail space. In December 2010, the Scottsdale International Auto Museum announced plans to open with approximately 100 cars on display at the Scottsdale Pavilions shopping center in Arizona.^[8] In May 2010, Sea Life Arizona, a 26,000-square-foot (2,400 m²)-aquarium, opened in the Arizona Mills Mall in Tempe. Sea Life Arizona is operated by Merlin Entertainments Group, the second-largest themed-attraction operator in the world, second to Disney. The Tempe aquarium is one of 33 Sea Life museums operated by Merlin in eleven countries. The aquarium features more than 5,000 sea creatures including sea horse, octopus and sting-ray exhibits.^[9] The Pop Culture Experience museum opened April 8, 2011 in Desert Ridge Shopping Mall in north Phoenix, and features Apollo 11 memorabilia, Barbie dolls, Superman figures and collectables from popular television shows and movies that are part of America's pop culture from the 1960s to today.^[10]

References