Malabar (chewing gum)
| Malabar | |
|---|---|
| Type | Chewing gum |
| Place of origin | France |
| Creator | Kréma |
 Cookbook:Malabar  Malabar | |
Malabar is a trademark French brand of chewing gum, launched in 1958 by Kréma. It is now a brand of Cadbury which is owned by Kraft.
Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The figure, created by the designer Jean-Claude Poirier, is no longer the central part of the advertisements but is still present on the packaging of the gum. [1]