Madison Communications

Madison World

Type	Private limited company
Industry	Communications Agency
Founded	1988
Headquarters	Mumbai, India (Head Office)
Key people	Sam Balsara (Chairman and Managing Director)
Number of employees	1000 (2014)
Website	www.madisonindia.com

Madison World is a 26-year-old diversified communication group, with 26 units across 9 specialized functions of Advertising, Media, Business Analytics, Out-Of-Home, PR, Retail, Entertainment, Mobile and Sports; employing over 1,000 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is around Rs. 30 billion.

Services

Creative Advertising - Madison BMB

Media Planning & Buying - Madison Media Group

Media Planning & Buying -Platinum Media

Media Planning & Buying –MediaCom

Business Analytics - Madison Business Analytics

Out-Of-Home - MOMS Outdoor Media Solutions

Out-Of-Home -Platinum Out-of-Home

Out-Of-Home - Madison IES

Out-Of-Home - Outsel

Rural Marketing - Anugrah Madison

Public Relations - Madison Public Relations

Public Relations - Platinum Public Relations

Retail - Madison Retail

Entertainment – Mates

Mobile - Madison Xurpas

Sports Management – PMG

Sports Management –The Football Edge

Sports Management –Penada

See Madison World Organization Chart.

Recent Awards & Recognitions

Madison PR wins CMO Asia 2014 - “COMPANY OF THE YEAR”

Madison PR wins PR WEEK ASIA 2014 – Ambi Pur Campaign

Madison PR wins SABRE 2014 – DIAMOND - Excellence in PR, for superior achievement in brand building for our " Largest Laundry Lesson" campaign for Ariel, P&G.

Madison PR wins SABRE 2014 – GOLD - Consumer products category.

MOMS win OAC 2014 – SILVER – Pidilite – Mumbai’s Waterproof Autos Campaign – Real Estate & Construction Category

MOMS win OAC 2014 – SILVER – Sony Entertainment – KBC Season 7 Campaign – Outdoor Media Plan of the Year Category.

MOMS win OAC 2014 – SILVER – Pernod Ricard – Ramp to Glory Campaign – Best Use of Ambient Media Category

MOMS win OAC 2014 – SILVER – Docomo – Open Up Campaign – Street Furniture Category

MOMS win OAC 2014 – BRONZE – Docomo – Wi-Fi Showcase Campaign – Traditional Billboard Category

MOMS win OAC 2014 – BRONZE – Sony Entertainment – KBC Season 7 Campaign – Entertainment & Media Category

MOMS win OAC 2014 – BRONZE – ITC Personal Care – Engage with Valentines Campaign – Best Use of Ambient Category

MOMS win OAC 2014 – BRONZE – Cadbury - Cadbury Gems Campaign – FMCG Category

Madison IES wins OAC 2014 – GOLD - Sony Entertainment – Real Book Installation Campaign – Transit Media Category

Madison Media wins GOAFEST 2014 - GOLD - Best Use of Ambient Media – Cadbury Dairy Milk, The Sweet Mishti Love Story

Madison Media wins GOAFEST 2014 - SILVER - Best Integrated Campaign – Cadbury Dairy Milk, The Grand Indian Mishti Wedding

Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content for Internet - Cadbury Bournville, Tape a Tweet

Madison Media wins GOAFEST 2014 – SILVER – Best Use of Branded Content - Asian Paints, Har Ghar Kucch Kehta Hai

Madison Media wins GOAFEST 2014 – BRONZE – Best Digital Content Creation Strategy – Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Online Integrated Campaign - Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Branded Content & Branded Games for Internet –branded application / tool / mash up - Cadbury Celebrations, Songs for Sisters

Madison Media wins GOAFEST 2014 – BRONZE – Best Use of Youth Marketing – CEAT, MTV Chase the Monsoon

Madison PR wins GOAFEST 2014 - GOLD - Best Use of Public Relation – Puma, India-Foray and Leadership In Running Category In Just One Year

Madison PR wins GOAFEST 2014 - BRONZE – Best Use of Public Relation – Coffee Day Hotel and Resorts

Madison PR wins GOAFEST 2014 - SILVER – Best Use of Public Relation – Wake Up Clean Up Bangalore by Bruhat Bangalore Mahanagara Palike

MOMS win GOAFEST 2014 – SILVER - Best Use of Outdoor for Keo Karpin Hair Oil.

MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for makemytrip.com in Yeh Jawani Hai Deewani

MATES win GOAFEST 2014 – SILVER - Best Brand or Product Integration in a Feature Film, for Audi in Race 2

MATES win GOAFEST 2014 – BRONZE

Madison Media wins GOLDEN MIKES 2014 - GOLD - Best Use of Radio in Media Plan for Cadbury Celebrations Songs for Sisters

Madison Media wins GOLDEN MIKES 2014 - RADIO MEDIA AGENCY OF THE YEAR

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio Godrej Expert Hair Colours Rang Do Yeh Pal

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best On ground promotion by a single station for a client for Asian Paints, Bring Your Colour Home

Madison Media wins GOLDEN MIKES 2014 - SILVER - Best Use of Radio in Media Plan for Marico, How Radio Triggered 1.6 Years of Engagement around an Unspoken Problem

Madison Media wins FESTIVAL OF MEDIA - GLOBAL AWARD – Effectiveness Awards for Parachute Advanced Hair Oil for Convincing Consumers to Become the Brand’s Sales Force Utilizing the Power of Mobile

MOMS win OAC 2013 - 2 Bronze awards

MOMS win OAC Awards 2013 - 1 SILVER and 1 BRONZE

Madison PR wins SABRE AWARDS INDIA 2013 – GOLD - Public Sector/Government Bruhat Bangalore Mahanagara Palike

Madison Media wins FESTIVAL OF MEDIA, ASIA PACIFIC – HIGLY RECOMMENDED - Best Engagement Strategy for Mediker Anti-Lice Treatment Naturals, How Radio Triggered 1.6 years of Engagement Around an Unspeakable Problem

Madison Media wins SMARTIES 2013 (Global Mobile Marketing Award) – Best Marketing Strategy Award for Social Impact for Halls Breathe the Change

Madison Media wins EMVIES 2013 – GOLD - Best Media Innovation- OOH – Cadbury Dairy Milk, Sister Street

Madison Media wins EMVIES 2013 – GOLD - Best Ongoing Media Campaign – Cadbury Dairy Milk, Shubhaarambh

Madison Media wins EMVIES 2013 – GOLD - Best Integrated Campaign- Consumer Products – Cadbury Dairy Milk, The Grand Indian Mishti Wedding

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Events – Cadbury Dairy Milk, When Mishti Weds Cadbury

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Branded Content – Cadbury Dairy Milk, The Wedding Song

Madison Media wins EMVIES 2013 – SILVER - Best Media Innovation- Television - Consumer Products – Cadbury Celebrations, Gift a Diwali

Madison Media wins EMVIES 2013 – SILVER - Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media

Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Ongoing Media Campaign - Parachute Advansed Ayurvedic Hair Oil, Turing Print into Social Media

Platinum Advertising wins Indian Digital Media Awards 2013 – SILVER - ITC Fiama di Wills 'Face of the Year'

Madison Media wins EMVIES 2013 – BRONZE -Best Media Innovation- Digital-Mobile/Handheld Device – Cadbury Halls, Mobile Breath Machine

Madison Media wins EMVIES 2013 – BRONZE -Best Media Research using proprietary data – Cadbury Gems, Engaging The "Umarless" Audience

Madison Media wins EMVIES 2013 – BRONZE - Best Media Innovation – Sponsorship – Airtel, Fuelling India Social Fires

Madison Media wins EMVIES 2013 - PEOPLE’S CHOICE AWARD for Best Integrated Campaign- Consumer Products – Halls, Breathe The Change

Madison Media wins GOAFEST 2013 – SILVER – Best Use of Sponsorship – Cadbury Dairy Milk, Kaun Banega Crorepati

Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Cinema – Bournville, A Fine Dark Duet

Madison Media wins GOAFEST 2013 – BRONZE – Best Use of Newspapers And Magazines – Cadbury Oreo, Dear Dad

Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Special Events & Stunts/Live Advertising – Cadbury Dairy Milk, When Roshgulla Turns Chocogulla

Madison Media wins GOAFEST 2013 – BRONZE – Best Use Of Digital as a Medium – Cadbury Dairy Milk Eclairs, League of Xtra Ordinary Gentlemen

Madison Media wins WOW 2013 – SILVER - Cadbury Oreo ‘Dear Dad’ Campaign

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - SILVER - Best Brand Campaign – Café Coffee Day

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Wake Up Clean Up Bangalore - CSR Category

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - GOLD - Best Brand Campaign – Ariel

Madison PR wins TIMES OF INDIA, BIG BANG 2013 - BRONZE - Best Brand Campaign - Britannia Tiger Biscuits

Madison PR wins INDIA PR & CORPORATE COMMUNICATIONS AWARDS 2013 – PR Agency of the Year

Madison IES wins 2 awards at Outdoor Advertising Awards 2013 in creative awards - FMCG category GOLD - Cadbury Gems - Ganesh Chaturthi and SILVER - Cadbury Gems – Christmas

MOMS win E4M Awards 2013 - 2 GOLD, 1 SILVER and 1 BRONZE

MOMS win Outbiz Awards 2013 - 2 GOLD and 1 SILVER

The Economic Times, Brand Equity Ad Agency Reckoner 2005 and 2007 ranks Madison Media as the most admired Media agency. The same survey ranked Sam as “India’s Most Influential Media Person” for 6 consecutive years from 2006 till 2012 and also ranked Sam as the “4th Most Influential Person in Advertising” in 2009. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award.

Clients

References

https://www.madisonindia.com