Macron (sportswear)

Macron S.p.A.
Private
Industry Clothing
Founded 1971
Headquarters Crespellano, Bologna, Italy
Key people
  • Francesco Bormioli
  • —President
  • Gianluca Pavanello
  • —CEO
Products
Revenue Increase€ 64 million
Number of employees
 135
Website

Macron S.p.A. Italian sporting apparel company based in Crespellano, Bologna, Italy is a European leader in the production of active sportswear.[1] Macron operates in three main business areas: teamwear for football, basketball, volleyball, baseball, handball, five-a-side football, and running; -merchandising- official kits, free time apparel and accessories for the supporters of Macron’s Sponsored Clubs; -leisurewear- sports inspired apparel for those who want to wear Macron off the field.[1]

History

Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[1]

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna F.C. 1909.[1] Expansion beyond the domestic Italian market began in 2005.[1]

In 2014, Macron secured a four—year agreement with Bolton Wanderers F.C. for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[2]

Corporate governance

As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello.[3] As of 2014, the company's president was Francesco Bromioli.[4]


Sponsorships and customers

Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.

Basketball

Football

Rugby


References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe’s top sportswear companies". The Bolton News.
  2. ↑ 2.0 2.1 2.2 "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
  3. ↑ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
  4. ↑ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
  5. ↑ "Varese, Macron nuovo sponsor tecnico ufficiale" [Varese, Macron new official technical sponsor] (in Italian). Lega Basket. 20 Jul 2010.
  6. ↑ "The Official Website of Livingston Football Club". Livingston F.C. Retrieved 8 Feb 2015.
  7. ↑ "Stockport County". Historical Football Kits. Retrieved 8 Feb 2015.
  8. ↑ "Charlton Athletic". Historical Football Kits. Retrieved 8 Feb 2015.
  9. ↑ "Millwall". Historical Football Kits. Retrieved 8 Feb 2015.
  10. ↑ Staff (7 Feb 2012). "Aston Villa secure new £15 million kit deal with Macron". fcbusiness (Tyne and Wear, England: Baltic Publications).
  11. ↑ Hall, Danny (24 Apr 2014). "Blades agree kit deal as Croft features on Clough's radar". Sheffield Star.
  12. ↑ "Invitation to Press Conference" (Press release). Anorthosis Famagusta. 17 Jun 2014.
  13. ↑ "Παρουσίαση Εμφανίσεων & Macron (Βίντεο και Φωτογραφίες)" [Show Impression & Macron (Video & Photos)]. Anorthosis Famagusta. 20 Jun 2014.
  14. ↑ "New Macron kits: 2014/15" (Press release). Motherwell. 9 May 2014.
  15. ↑ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 Jan 2013.

External links

Wikimedia Commons has media related to Macron (sportswear).