Mac Baren

Mac Baren Tobacco Company A/S
Private
Industry Tobacco
Founded 1887 (as Harald Halberg Tobaks and Cigarfabrik)
Headquarters Svendborg, Denmark
Key people
 Harald Halberg (founder), Henrik Halberg (owner),[1] Per Buch (CEO)[1]
Products Pipe tobacco, rolling tobacco, water pipe tobacco, chewing tobacco, cigarillos
Owner Halberg A/S[2]
Number of employees
 140[3]
Website mac-baren.com

The Mac Baren Tobacco Company is a Danish manufacturer of tobacco products. The company manufactures a range of pipe tobaccos, rolling tobaccos and smokeless tobaccos in their factory in Svendborg.

The company was established in 1887, when founder Harald Halberg purchased Svend Bønnelycke's tobacco spinning mill[4] and continued as a modern tobacco factory under the name Harald Halberg Tobaks and Cigarfabrik.[5] The company was renamed the Mac Baren Tobacco Company in 1995,[4] as the company had become synonymous with its successful Mac Baren line of pipe tobaccos.[5]

The company remains family-owned,[2] and Henrik Halberg is both the firm's owner,[1] and chief blender. The company employs 140 people, and exports tobacco products to 70 countries.[3]

The company's most popular line of tobaccos is currently its Mixture line of pipe tobaccos, introduced in 1958. Mac Baren's Choice series is line of mild aromatic pipe and flavoured hand-rolling tobaccos aimed at a younger market. In 2010, Mac Baren introduced 7 Seas,[5] a line of American-style aromatic pipe tobaccos broadly similar to,[6] and intended to compete with, STG's Captain Black.

In 2013, Mac Baren agreed to purchase Sutliff Tobacco, the Pipe Tobacco Division of Altadis USA,[7][8] immediately renaming the company back to its original name of Sutliff Tobacco Company. Sutliff was thereafter appointed distributor of all Mac Baren products sold in the United States.[8]

References

  1. ↑ 1.0 1.1 1.2 "Mac Baren Management".
  2. ↑ 2.0 2.1 "Mac Baren Ownership".
  3. ↑ 3.0 3.1 "About Mac Baren".
  4. ↑ 4.0 4.1 "BogFeature - Tobak til tiden: Mac Baren – en virksomhed i Svendborg" (in Danish).
  5. ↑ 5.0 5.1 5.2 "Tobacco Renaissance". Pipes and Tobaccos Magazine.
  6. ↑ "Mac Baren 7 Seas Regular Blend". Pipes Magazine.
  7. ↑ "Local pipe tobacco company to have new owner". Richmond Times-Dispatch.
  8. ↑ 8.0 8.1 "Mac Baren Purchases Altadis Pipe Tobacco Division Returning Co. to Sutliff Roots". Pipes Magazine.

External links