Logan Mulvey

Logan Mulvey
Born Logan Mulvey
August 22, 1984
San Diego, California, United States
Alma mater Loyola Marymount University (B.A.)
Occupation SVP, Millenium

Logan Mulvey (born August 22, 1984) is the current CEO of GoDigital.[1][2] He oversees acquisitions, content operations, marketing, global product management, and the overall release strategy for all films serviced by the company.[1][3]

Mulvey is a frequent speaker at digital entertainment conferences, including Variety's BRIC Summit, Digital Hollywood, Variety's Film Finance Summit, and the New York Film Commission at the Sundance Film Festival.[1][4] In 2012, he was named one of The Hollywood Reporter's 35 under 35 in their annual Next Generation list.[2]

Early Years

Logan Mulvey was born in San Diego and grew up in Solana Beach, California. He attended Loyola Marymount University and received a BA in Communications with an emphasis in Rhetoric.[1]

Career

The Founding of GoDigital

While Mulvey attended Loyola in 2005, he co-founded GoDigital with Jason Peterson and Dave Lindsay.[5] GoDigital began as a music distribution service and Mulvey created campaigns for a variety of films and platinum selling artists.[6] At this point, he had produced music videos for top-selling artists such as Death Cab for Cutie, Lil' Romeo, Ashley Tisdale, Switchfoot, and Master P.[7][8] He also created marketing campaigns for dozens of award-winning films and platinum-selling artists as GoDigital's Chief Marketing Officer.[8]

As President

In September 2008, GoDigital announced the restructuring of their executive team, with Mulvey assuming the role of president.[7] He had realized as Chief Marketing Officer that CDs and DVDs would soon prove obsolete and that the emerging digital market had a strong future.[5] Under his direction, the company relaunched as a full-service distributor of premium, independent content to digital and Video on Demand (VOD) retailers.[9] After GoDigital's re-organization, Mulvey's responsibilities were expanded to include the oversight of GoDigital's content operations team, marketing initiatives, global product management and release strategies for both new and catalog titles,[7] orchestrating the distribution of feature film, television, and music content to hundreds of entertainment retailers including Netflix, iTunes, Hulu, and CinemaNow.[7]

Acquisition of Might Entertainment

In 2012, Mulvey coordinated the acquisition and merger of Might Entertainment, adding to GoDigital an expanded library and a VOD arrangement with Lionsgate.[10] Mulvey oversaw the acquisition of key digital rights to the 700+ title Kino/Lorber library,[10] a landmark event that more than tripled GoDigital's catalog of titles.[8] Shortly after, Preferred Ventures, a digital media venture fund made a notable investment to GoDigital.[11][12]

Recent Developments of GoDigital

In early 2014, Mulvey hired former Focus Features executive Kent Sanderson to be GoDigital's Executive Vice President of Distribution and Merchandising.[13] Trades noted this as a major move for Mulvey and GoDigital as Sanderson had worked on acquisition, distribution and marketing of Alex Gibney’s “We Steal Secrets: The Story of WikiLeaks,” “The Lifeguard” starring Kristen Bell, “C.O.G.,” “The World’s End,” “The Place Beyond the Pines,” and “Moonrise Kingdom” while at Focus.[14]

To date, GoDigital possesses a library of over 1,000 films and a wide range of genres including: foreign, documentary, horror, classical cinema, comedy, romance, film festival favorites, and more.[15][16]

Involvement

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "Mentors: Digital Media". SXSW Schedule. SXSW Inc. Retrieved 22 April 2013.
  2. ↑ 2.0 2.1 Miller, Daniel. "Next Gen 2012: Hollywood's Fastest-Rising Stars". The Hollywood Reporter. Retrieved 22 April 2013.
  3. ↑ "Logan Mulvey Speaking Schedule". Austin2013.sched. Retrieved October 14, 2013.
  4. ↑ "Logan Mulvey". FilmFinanceLive. FilmFinanceLive. Retrieved October 14, 2013.
  5. ↑ 5.0 5.1 Puza, Kay. "reward-and-risk-digital-niche". LMU. Retrieved 14 October 2013.
  6. ↑ Kay, Jeremy. "Logan Mulvey, GoDigital". Screen Daily. Retrieved 22 April 2013.
  7. ↑ 7.0 7.1 7.2 7.3 "GoDigital-media-group-makes-changes-on-top;-promotes-logan-mulvey-to-president". PRNewswire. Retrieved 14 October 2013.
  8. ↑ 8.0 8.1 8.2 "Logan-Mulvey-Go-Digital". Entmerch. Retrieved 14 October 2013.
  9. ↑ Kung, Michelle (11 January 2012). "GoDigital Ramps Up Digital Distribution Plans". The Wall Street Journal. Retrieved 22 April 2013.
  10. ↑ 10.0 10.1 "Digital Distributor GoDigital Acquires Rival Might Entertainment". Deadline. deadline.com. Retrieved October 14, 2013.
  11. ↑ Fernandez, Jay A. (2013-04-22). "GoDigital Secures New Funding From Preferred Ventures". IndieWire. Retrieved 22 April 2013.
  12. ↑ Fleming, Mike. "Preferred Ventures Invests in GoDigital". Deadline.com. Retrieved September 30, 2013.
  13. ↑ "GoDigital Snares Former Focus Features Exec Kent Sanderson For EVP Post". Retrieved 10 January 2014.
  14. ↑ McNary, Dave. "GoDigital Taps Former Focus Exec Kent Sanderson". Variety. Retrieved 10 January 2014.
  15. ↑ Thompson, Anne. "GoDigital Buys Might Entertainment; Expanded Digital and VOD Distributor To Seek Product at Sundance". Retrieved 2 July 2013.
  16. ↑ Hickman, Luke. "Sundance 2012 Interviews: CEO Logan Mulvey of GoDigital". HighDefDigest. HighDefDigest.com. Retrieved October 14, 2013.
  17. ↑ Miller, Daniel. "GoDigital Distributor Acquires VOD Firm Might Entertainment". The Hollywood Reporter. Retrieved September 30, 2013.