Live Well Network

Live Well Network

Type	subchannel network
Country	US
Availability	67% (past peak)
Slogan	Find Balance, Feel Beautiful
Owner	ABC Owned Television Stations (Disney–ABC Television Group)
Key people	Peggy Allen (vice president) Rebecca Campbell (ABC TV Stations president)
Launch date	April 27, 2009 (2009-04-27)
Former names	Live Well HD Network
Affiliates	See below
Former affiliations	See below
Official website	livewellnetwork.com/index

Live Well Network is a home, health and lifestyle high definition digital subchannel network owned by ABC Owned Television Stations, part of the Disney–ABC Television Group, a subsidiary of The Walt Disney Company. The network launched as Live Well HD Network on April 27, 2009, and is available on digital subchannels of all ABC -owned and -operated stations.

The channel aired home, health and lifestyle programming and was similar to Ion Life, which launched in 2007, with American Public Television's Create serving as its main competitor.

The network ended most national distribution on April 15, 2015, but continues to carry the HD version on eight stations that are ABC-owned, along with Media General's affiliates for the network.^[1] However, it will not produce any new episodes of Live Well programming.^[2]

History

ABC Owned Television Stations (ABCOTS) began development of a potential subchannel network in 2007. To appeal to non-ABC affiliates it was decided not to use ABC branding in any way.^[3]

Live Well Network was launched on April 26, 2009 in high definition on ABC's owned-and-operated stations as part of the stations' subchannels.^[4][5][6] Initially, the network only had three hours of original programming that are looped throughout the day which was all sourced from ABC stations.^[3] In September 2010, Belo became the first non-ABC group to sign on with the network, adding it to their stations on November 8, 2010. Not all of the Belo-owned stations originally aired the network in widescreen (unlike the ABC group), which led the network to drop the "HD" from its branding to become simply Live Well Network.^[7]

Two LWN owned and operated stations, WJRT and WTVG, were sold to Lilly Broadcasting closing on April 1, 2011.^[8] On May 26, 2011, it was announced that a deal has been reached to air the network on nine Scripps-owned stations (several, but not all of them, are ABC affiliates).^[9] In August 2011, the network picked up CBC Television's Steven and Chris for broadcast starting that fall.^[10] On January 9, 2012, Citadel Communications announced that it will be adding Live Well to all 5 of its major network-affiliated stations (four of them ABC affiliates), bringing the network's reach to around 55% U.S. television households.^[11] Young Broadcasting announced the addition of most of their stations to the network as of the end of January 2012; carriage agreements were maintained when Young was purchased by Media General in November 2013.^[12] In 2012, many ABC affiliates switching to the Live Well Network dropped Retro Television Network.^[13]

A 1 hour two-week LWN block was broadcast on Soapnet weeknights from 11 PM to 12 AM (ET/PT) starting on July 30, 2012 through Friday, August 10, 2012.^[14]

The network lost affiliates in Memphis and Jackson, Tennessee in March 2013 as a result of the sale of Newport Television's stations to Nexstar Broadcasting; Nexstar generally does not carry subchannel networks in any form, and lost three more affiliates in October 2013 in Kansas City, Missouri when KMCI-TV dropped the network in favor of Bounce TV and in January 2014 in Salt Lake City, UT when KSL-TV dropped the network in favor of Cozi TV and later that month in Rock Island, IL when WHBF-TV dropped the network likely for the same reason of the Memphis and Jackson, TN stations dropping the network. On February 17, 2014, KMOV in St. Louis dropped the network, as new owner Meredith Corporation plans on using the bandwidth for ATSC M/H mobile DTV, better known by the brand name Dyle (the subchannel was later re-launched to allow the launch of a replacement MyNetworkTV affiliate for the St. Louis area).^[15]

The Phoenix DMA is the largest TV market that did not have a Live Well affiliate, since Scripps-owned KNXV-TV (an ABC affiliate) switched to Antenna TV in January 2014, citing viewer demand for the classic TV network as the reason for dropping Live Well.^[16]

On June 9, 2014, network vice president Peggy Allen and ABC Owned Television Stations president Rebecca Campbell jointly announced to Live Well Network's staff that they planned to shut down the network in January 2015. Campbell and Allen stated that despite the success of the network, the division wanted to prioritize "local content" and its "core local news brands".^[17][18] Some of the network's shows might move over to the fyi cable network, a network ABC holds a half-interest in with Hearst Corporation via the A&E Networks joint venture.^[19] Many of the shows from ABC's stations are expected to end production.^[20]

On January 13, 2015 via an announcement by Green Bay affiliate WBAY-TV (and later confirmed by Chicago media writer Robert Feder), ABC announced that the network would be extended for two further months from their previous close date of January 16, 2015 with a revised program schedule to allow their remaining affiliates additional time to find subchannel programming.^[21][22] Two days later, ABCOTS and the E. W. Scripps Company announced a pickup of Katz Broadcasting's new subchannel Laff, including the DT3 subchannels of the ABC O&O stations, as of April 15, 2015; within that announcement, ABCOTS stated that Live Well Network would continue on their eight stations on their DT2 subchannels in HD, but no longer be distributed outside of ABC O&O stations and it will not produce any new episodes of Live Well programming.^[1][2] As of April 15, 2015, WBAY and all of the former Young stations now owned by Media General continue to run the network, with no mention of any new alternate programming for those subchannels.

Programming

Many of the network's shows were produced by the local ABC Owned Television Stations.^[19] Initially, the network only had three hours of original programming that are looped throughout the day which was all sourced from ABC stations.^[3] The network expanded to six hours on January 11, 2011 with six more 1/2 hour shows were added. This allowed the block of show to loop three times daily with rotating episodes with an episode not being shown more than twice in a day.^[23]

By July 2011, the network was scheduling 18 hours of original programming with 1 hour set aside for local programming. In September 2011, 3 hours children's E/I shows were added.^[24]

In February 2014, WPVI-TV Philadelphia and LWN were seeking participants for a pilot episode of Pop the Question, a reality series featuring wedding proposals.^[25]

FYI, a cable specialty channel partly owned by Disney through A&E Networks, may take on some of the Live Well Network programs with the network's contraction.^[19] Sweet Retreats was picked up starting on 02014-10-10-0000October 10, 2014 by FYI.^[26]

Video Quality

Former logo under the "Live Well HD Network" branding.

The network broadcasts in a lower-bandwidth form of 720p HD format in order to preserve bandwidth for the main HD station signal and additional 480i digital subchannels.

Cable carriage is also featured in the ABC markets (e.g., Comcast in Houston, Texas and Cablevision in the New York/Tri-State Region), either through the full HD feed or a 480i standard definition version.^[46][47]

Affiliates

Affiliates were given 1 hour of programming time by July 2011, more than 5 minutes of advertising time per hour and responsibility for gaining cable carriage.^[24]

References

External links

• Official website