Litex Motors

Litex Motors
Private
Industry Automotive
Founded 2008
Headquarters Sofia, Bulgaria
Area served
 Bulgaria, Macedonia, Italy, Romania, Serbia
Key people
 Iliya Terziev (Director)
Products Automobiles
Website greatwall.bg

Litex Motors is an automobile manufacturing company based in Sofia, Bulgaria and the official partner of Great Wall Motors in Bulgaria. It assembles vehicles of the Chinese manufacturer at the jointly-developed facility located in Lovech, Bulgaria.[1]

Products and marketing

It began manufacturing the Voleex C10 hatchback from knock-down kits in February 2012, in the first half of 2013, the Steed 5 was added to the line-up,[2] and in November 2013, the Hover H6.[3]

On the Bulgarian market, the company markets the Voleex C10, Steed 5 and Hover H5 models,[4] and from 2013, the Voleex C30, Voleex C20R and the Hover H6.[5][6]

The company has over 12 representative offices throughout Bulgaria,[7] and in November 2012 it opened its first dealership outside the country, in Macedonia.[8]

After one year of manufacturing, the factory assembled over 1,000 units of the Voleex C10.[2] In December 2013, the company performed its first regular export to Europe, a first batch of cars being sent to Italy.[3] In August 2014, the company started exports to Romania, as a first step towards expanding its presence into Eastern Europe.[9]

References

  1. ↑ "Great Wall Motor's Bulgaria KD Plant Officially Put into Production". Great Wall Motors. 22 February 2012.
  2. ↑ 2.0 2.1 "1 година производство автомобили Great Wall в България" (in Bulgarian). Litex Motors. 22 February 2013.
  3. ↑ 3.0 3.1 "Българските автомобили на път към Европа" (in Bulgaria). Litex Motors. 16 December 2013.
  4. ↑ "Галерия модели" [Models gallery] (in Bulgarian). Litex Motors. Retrieved 25 December 2012.
  5. ↑ "Представяне на премиерните модели Great Wall за 2013 година в Грейт Ауто" (in Bulgarian). Litex Motors. 11 December 2012.
  6. ↑ "The Bulgarian automobile manufacturer Litex Motors organized a media test drive of the model Great Wall Hover H6". Litex Motors. 29 July 2013.
  7. ↑ "Litex Motors (Литекс Моторс) company profile". ISI Emerging Markets. Retrieved 25 December 2012.
  8. ↑ "Официално представяне на Great Wall в Македония" (in Bulgarian). Litex Motors. 7 November 2012.
  9. ↑ "Litex Motors Expands Its Presence in Eastern Europe". Litex Motors. 12 August 2014.