List of fictional beverages

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Many works of fiction have incorporated into their world the existence of beverages - liquids made for popular consumption - which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from The Simpsons; Buzz Beer from The Drew Carey Show). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek).[1]

While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in Alice in Wonderland) may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.

Alcoholic or intoxicating beverages

In literature and print

BeverageSourceDate of
first mention		Description and significance
GlingueValérian and Laureline1975An extremely strong and addictive alcoholic beverage, the favourite drink of the Shingouz. While its exact details have never been mentioned, it is depicted as strong enough to be toxic to humans, and not completely safe to the Shingouz either. The Shingouz usually carry a small glingue flask with them wherever they go, and their continued use of the drink has even resulted in a separate stomach having evolved just for its consumption.
Manhattan DynamiteMoomin comic strips A cocktail made from illegally produced distilled alcohol. Moominpappa used to both enjoy and distil Manhattan Dynamite during his adventures in his youth, and he sometimes still does it when reminiscing his youth, although this sometimes gets him in trouble with the police.
May Queen "Uncle Fred in the Springtime"1939Its full name is "Today shall be of all the year the maddest merriest day, for I'm to be queen of the May, mother, I'm to be queen of the May".
Moloko Plus (Nadsat for "Milk Plus")A Clockwork Orange1962Aka "milk with knives in it"; drunk by the protagonist to get him in the mood for "a bit of the old ultraviolence" [2]
Pan-Galactic Gargle BlasterThe Hitchhiker's Guide to the Galaxy1978A legendary cocktail invented by Zaphod Beeblebrox, the effect of drinking it is compared to having your brains beaten out with a gold brick wrapped in a slice of lemon, based on "Old Janx Spirit".
Piso MojadoSpook Country2007Spanish for "wet floor", this drink is composed of 3 kinds of mezcal and icy grape puree.
Victory GinNineteen Eighty-Four1949A cheap, low-quality drink supplied by the government. Winston Smith, the protagonist, frequently drinks it despite its disagreeable taste and smell.

In film

BeverageSourceDate of
first mention		Description and significance
Black Pony ScotchLaura[3]1944A bottle of this brand is found in the apartment of the title character (who is understood to have been murdered), leading the detective investigating the crime to develop suspicions based on his belief that she would not drink so cheap a brand. In the stage play of the film, the product is called "Four Hourses Scotch".[3]
Elsinore beerStrange Brew1983The plot was loosely based on Shakespeare's Hamlet, but the key characters were either stakeholders or employees of the company that made this beer, which was contaminated by an evil mastermind in a plot to control the world.[4][5]
Norbecker Beer Beer1985The beer produced by Norbecker Brewery and marketed with the slogan "Whip out your Norbecker."
Laughing Clown Malt Liquor Talladega Nights: The Ballad of Ricky Bobby2006Prominent sponsor of character Ricky Bobby's NASCAR car (logo displayed on hood of car)

In television

BeverageSourceDate of
first mention		Description and significance
Alamo BeerKing of the Hill The favorite brand of Hank, Dale, Bill, and Boomhauer. At one point, Hank's wife Peggy takes a job at the company that produces it and finds evidence of tainted beer being shipped to Mexico.
AmbrosaBattlestar Galactica Alcoholic beverage, often mis-heard as "ambrosia", was made is the 12 Colonies of Man, and also as the prison labor product on a penal colony, although the freed inmates descendants complained of the quality of the Colony-produced version.
Binge BeerNASULG1999Created by the National Association of State Universities and Land-Grant Colleges for a series of television commercials in their anti-drinking campaign.[6]
Black Yukon Sucker PunchTwin Peaks1991Ordered by Judge Sternwood and served to him, Agent Cooper and Sheriff Truman. The judge warns the drink will "sneak up on you!"
BloodwineStar Trek The most famous alcoholic beverage among the Klingons. It is a very important part of the Klingon culture, and it is traditional for Klingons to celebrate victorious battles with copious amounts of bloodwine. Bloodwine is extremely strong, and can even prove dangerous to Klingons themselves if not used carefully. As with most Star Trek beverages, its exact nature has not been mentioned, but it is apparently made from the blood of animals native to the Klingon homeworld. Worf frequently uses to substitute prune juice for bloodwine when drinking among non-Klingons, claiming it tastes just as good.
Blump's Pork JuiceThe Dark Backward1991A product advertised by Blump's International a fictional company who produces many pork based products
Stelberg LouisShameless (UK TV series)2004Ordered by Frank Gallagher
Ashbury ExportShameless (UK TV series)2005Ordered by Frank Gallagher
Chech'tluthStar Trek: The Next GenerationMay 22, 1989A traditional alcoholic beverage among the Klingons. It is served in a large metal cup, and produces a thick, smoke-like mist in the air when poured. Its exact nature has never been mentioned, but it is safe for humans, and is considerably stronger than whisky.
Churchill'sEastEndersMay 8, 1996Draught ale in the TV soap's Queen Vic pub
Buzz BeerThe Drew Carey ShowMay 8, 1996A mixture of beer and coffee brewed and mixed by the characters in Drew's garage.[7][8] The production and marketing of this product created numerous situations in which the dynamics of the characters played out. In one episode, a product with the same ingredients called Cap-Beer-Cino was made by a competitor.
Duff BeerThe Simpsons.[7][9] Consumed by many characters, this beer has been prevalent throughout the series since its introduction in May 1990, and provides a basis for numerous storylines. Variations include Duff Lite, Duff Dry, and Duff Dark. Fudd Beer is sold in competition with Duff Beer, and is reportedly popular in Shelbyville despite having blinded hillbillies.
Flaming Moe
(Flaming Homer)		The Simpsons episode
"Flaming Moe's"[7]		November 21, 1991 Drink invented by Homer Simpson and then co-opted by the Moe the bartender, which becomes wildly popular. It consists of several alcoholic beverages mixed together with children's cough syrup and is set on fire before serving.
Girlie Girl BeerMarried... with Children Lead character Al Bundy's favorite beer, and the official beer of his anti-feminist club, NO-MA'AM - that is, until Yoko Ono becomes the brand's official spokesperson.[10]
Glen McKenna scotchHow I Met Your Mother episode "Intervention"October 13, 2008An expensive scotch appearing at various point throughout the series.[11]
Glengoolie scotchArcher 2011 A scotch described by Sterling Archer as "mid-range" that shows up throughout the series in both Blue and Black varieties.
Hammersteen BeerTwo and a Half Men episode, "Twenty-Five Little Pre-pubers Without a Snoot-ful"November 10, 2003 Subject of the lyrics of a jingle Charlie includes in the musical he writes for Jake's class.
Jumbo Jim's Grape ScotchHow I Met Your Mother episode, "Architect of Destruction"October 18, 2010 When Barney claims that, in all situations, new is always better, Ted offers to buy the newest scotch they have at MacLaren's. The waitress warns him, "Don't let it touch your skin!"
Life CryBlack Books episode, "Elephants and Hens"March 18, 2004 Fran takes a bottle to her friend Becky's hen party; disaster ensues; "You know you're in for a good night when there's a picture of a polar bear bleeding on the label"
Mudder's milkFirefly episode, "Jaynestown" October 18, 2002 Simon Tam equates Mudder's Milk to the Ancient Egyptian's beer given to workers. According to Simon, it gave essential nutrition as well as making them docile.
Old DüsseldorfMagnum, P.I. Magnum's beer of choice was Old Düsseldorf in long-neck bottles, of which he kept a never ending supply in his mini-fridge. It was brewed by a fictional Maryland brewery.
Panther Pilsner BeerThe Three Stooges short subject,
Three Little Beers;[12]		November 28, 1935In this short, the Three Stooges work for the beer company that manufactures this product, and end up sending barrels of it rolling through the streets.
Samarian SunsetStar Trek: The Next Generation A fancy alcoholic drink that is served clear, but when the glass is tapped slightly, it becomes coloured with mixed hues. One of the most popular drinks in Guinan's bar Ten Forward, particularly among Cardassians.
SchraderbräuBreaking Bad2011Hank Schrader's garage homebrew.
Screaming VikingCheers September 24, 1987[13] This drink is made-up by the bar regulars to boot out the new bartender, Wayne, in favor of keeping Woody. It eventually becomes an actual drink in the real world.[14]
Shotz BeerLaverne and Shirley[7] The product of the Shotz Brewery, the fictional company by which the title characters were employed as bottle cappers throughout the first five seasons of the series. The catalyst for the show's Season 6 move from Milwaukee, Wisconsin to Burbank, California was the supposed elimination of the jobs of the title characters to automation.
SyntheholStar Trek: The Next Generation A replacement for ethyl alcohol, which allows the drinker to experience all the intoxicating effects upon consumption without any of the negative effects following it. Invented by the Ferengi, and because of this it is customary to say "To the Ferengi!" when toasting with synthenol-based drinks. Connoiseurs of alcoholic beverages claim synthenol-based drinks taste worse than real alcoholic drinks.
TantrumHow I Met Your MotherOctober 19, 2009Tantrum is an super-caffeinated soda that Ted and Marshall drink. It was very popular in the 90s, but was eventually discontinued after an extensive study by the FDA. Ted and Marshall drank Tantrum on their road trips from Connecticut to Chicago, to Gazola's, where they went to have pizza. Tantrum has dangerous side-effects; Ted was color blind for a week after drinking it, and Marshall thinks Tantrum is the reason why he passes out when he hears church bells. It gives Marshall super-strength, allowing him to tear a phonebook in two. (Duel Citizenship).
Uncle Jemima's Pure Mash LiquorSaturday Night LiveFebruary 5, 2000In three episodes airing February 5, 2000, March 18, 2000, and May 13, 2000; "Uncle Jemima" (played by Tracy Morgan), is the husband of Aunt Jemima, "the pancake lady", and the creator of the beverage in this commercial parody. The commercial jabs at old-time racial stereotypes perpetuated by products like Aunt Jemima. Uncle Jemima comments that while his wife says "sellin' booze is degradin' to our people", "I always say that black folk ain't exactly swellin' up with pride on account of you flippin' flapjacks".[15]
Vän Der BräuDon't Trust the B---- in Apartment 23 episode "Sexy People..."November 13, 2012A Danish beer named after James Van Der Beek
VitameatavegaminI Love Lucy episode,
"Lucy Does a TV Commercial"		May 5, 1952[16][17]Lucy schemes to get on Ricky's TV show by appearing in a commercial for this beverage, which is said to contain "vitamins, meat, vegetables and minerals". As Lucy does repeated takes of the commercial and swallows dose after dose, her increasingly tipsy behavior reveals that the product also contains alcohol.
Wharmpess BeerHow I Met Your Mother episode "Canning Randy"Nov 10, 2010Randolph Wharmpess (pronounced like Warm Piss, is an employee of GNB, who Barny convinces Marshall to fire. After doing so, Marshall feels guilty and re-hires Randy who is disappointed because he was so happy to be away from GNB. He convinces Marshall to fire him again, and goes on to start a brewery. At the end of the episode, future Ted tells his kids that Wharmpess Beer is now available in every bar in America.

In games

BeverageSourceDate of
first mention		Description and significance
GrogMonkey IslandOctober 1990This lurid and foul green drink is consumed by several pirates and is referenced to throughout the series. It is named after, but is not to be confused with, the real drink grog. Grog is said to be a secret mixture of one or more of the following: kerosene, propylene glycol, artificial sweeteners, sulphuric acid, rum, acetone, red dye #2, scumm, axle grease, battery acid and/or pepperoni. It is known for its extremely caustic and volatile properties and has been shown to melt straight through metal.
PißwasserGrand Theft Auto IVApril 29, 2008A fictional lager of German origin advertised in-game with satirical intent. Correctly spelled "Pisswasser", it is a German slang term for a watery tasting beer and literally translates to "pee water". Is advertised in-game with the slogan, "Cheap German lager for export only!"
HefecrockenDeus Ex: Human RevolutionAugust 23, 2011A fictional beer that grants 5 health points on consumption. The in-game billboards assumingly correctly spell "Hefecrocken", the bottles on the other hand spell "Hefeweizen", which is the German term for unfiltered wheat beer.

In radio

BeverageSourceDate of
first mention		Description and significance
ShiresThe Archers1951[18] Served in The Bull, Ambridge, the village pub in world's longest running soap opera[19] The Archers. A cask beer real ale.[18]
Otter's Crest, Old Monk's Bell, Sailor's Junk, Orbital, Tandoor, Riland's Dark Water, Allison's AmberDouble ScienceMay 2008[18] In all episodes fictional real ale is discussed by the errant science teachers. Particularly in episode 3, "4 Extra Premiere".

Miscellaneous

BeverageSourceDate of
first mention		Description and significance
Heisler BeerVarious Essentially a placeholder name for a beer, this brand has appeared in many films and television shows.

Non-alcoholic beverages

In literature or print

BeverageSourceDate of
first mention		Description and significance
Ebola ColaTransmetropolitan1997A presumably carbonated beverage advertised ubiquitously throughout The City, it's logo being a small circular face with sharp jagged teeth.
GurgleurpDonald Duck1964A dark brown -coloured carbonated refreshment beverage similar to the real-world Coca-Cola. It is available almost everywhere, cheap and good-tasting, but not very healthy. Donald Duck is particularly fond of the beverage, and is often seen drinking it.
Sani-ColaThe Adventures of Tintin1968A light green refreshment beverage containing chlorophyll. Claimed to be very healthy, but this claim was disproved by Captain Haddock when he poured a glass of Sani-Cola into a plant pot. Within minutes, the plant withered away and died.

In film

BeverageSourceDate of
first mention		Description and significance
Adrenalode[20]Turbo2013A potent energy drink promoted by 5-time Indianapolis 500 champ Guy Gagné, Adrenalode contains ingredients such as Phonisirene, Ethylonium, Tauranidrene, Chloriadium, and Tastebadazine which in fine print are "not recommended for ingestion".
Blue milkStar Wars1977Blue coloured bantha milk. Bantha is an animal, which lives on planet Tatooine.
Booty Sweat energy drinkTropic Thunder2008Part of the multi-pronged product empire of that film's character, Alpa Chino.[21] The drink, like other products, supports the use of Chino as a parody of other rappers or musicians who become multi-product moguls. Chino has a supply of the beverage throughout the film, and plugs it (anachronistically) during the filming of the Vietnam war film-within-a-film.
BotijolaMort & Phil. Mission: Save Earth2008An awful beverage that contains no water in its formula. The evil producer of the beverage wants to produce a world drought, so people will be forced to drink his product.
Buzzz ColaSurf II: The End of the Trilogy1984A popular soft drink that the film's antagonist, teenage mad scientist Menlo Schwartzer, chemically alters to turn its drinkers into garbage-eating zombie slaves as part of a scheme to rid Southern California of its surfer population.[22] The preferred drink of rebellious youth and mindless drones.
Cadre ColaThe Running Man1987The sponsor of The Running Man TV game show.
Dark Planet ColaEscape from Planet Earth2013A green cola popular on Planet Baab that is somehow 800% sugar and made to promote Scorch Supernova's mission to the Dark Planet.
Fizzy BubblechYou Don't Mess with the Zohan2008A soft drink in an unusually shaped bottle popular in Israel.
Slusho!Cloverfield, Star Trek2008
(earlier in Alias)		As part of the viral marketing campaign, the drink Slusho! has served as a tie-in. The drink had already appeared in producer Abrams' previous creation, the TV series Alias.[23]

In games

BeverageSourceDate of
first mention		Description and significance
Bouncy Bubble BeverageParanoia (role-playing game) 1985 The most popular mandatory beverage in Alpha Complex, the setting of the Paranoia tabletop RPG. First introduced in the 1985 mission Send in the Clones.[24]
Kaja'cola"World of Warcraft"2010A soft drink based on an ore called Kaja'mite. The person that drinks it gets a random idea. Official description: "Kaja'cola gives you IDEAS!"
QuafeEVE Online2003A popular soft drink in the EVE Online universe.[25]
Nuka-ColaFalloutSeptember 30, 1997Nuka-Cola was the most popular flavored soft drink in the United States before the Great War. After the War, it remains the most popular soft drink of the post-nuclear world, as much of it was preserved in a fairly pristine state, although it tends to be warm, irradiated and flat.
Sunset SarsaparillaFallout: New VegasOctober 19, 2010A root beer inspired carbonated beverage found around the post-nuclear remains of New Vegas.
Bonk! Atomic PunchTeam Fortress 22009A favorite beverage of the Scout, Bonk! is an energy drink full of radiation, which gives the Scout the ability to temporarily become invincible by allowing him to move fast enough to dodge bullets.
Crit-A-ColaTeam Fortress 22009The second beverage of the Scout, Crit-a-Cola is an energy drink that allows the player to gain Instant Critical Hits on the enemy for a short time.
Perk-a-ColaCall of Duty 2008 The common name for several beverages in the zombie levels of Call of Duty: World at War and Call of Duty: Black Ops. The beverages give added perks to the player.
e-ColaGrand Theft Auto IV2008A cola-flavoured beverage seen on many billboards throughout the game, but not giving the player any certain advantages. Its name may be a reference to the bacterium, E-Coli
BanangSam & Max Beyond Time and SpaceJanuary 10, 2008A banana-flavoured powdered drink mix, fortified with vitamins and minerals such as niacin and riboflavin. Makes further appearances in later works by Telltale Games, in different forms.
OverCharge Delirium XTSunset OverdriveOctober 28, 2014Most likely tastes like a mix between Irn-Bru and Fanta. It is an orange flavoured citrus energy drink.

In television

BeverageSourceDate of
first mention		Description and significance
Blue Rat15 Storeys High2002A bargain energy drink from an Eastern European supermarket that causes Vince a few problems in the episode of the same name.
E-ColaTransformers A cola drink whose advertisement appear in some Transformers episodes.
RaktajinoStar Trek: Deep Space Nine Klingon coffee, very popular among both Klingons and non-Klingons. The favourite drink of Benjamin Sisko, the station commander.
Slug-O-ColaStar Trek: Deep Space Nine The Ferengi's most popular drink, a thick, light green refreshment beverage containing 43% live algae. Its slogan goes "Drink Slug-O-Cola, the slimiest drink in the galaxy!" Most non-Ferengi find the drink repulsive.
SlurmFuturama1999A highly addictive soft drink introduced in the episode "Fry and the Slurm Factory".
TantrumHow I Met Your Mother2009A highly caffeinated soft drink popular when Ted, Lily and Marshall were in college. "Duel Citizenship".

Magical/fantasy beverages

In literature and print

BeverageSourceDate of
first mention		Description and significance
ButterbeerHarry Potter and the Prisoner of AzkabanMay 31, 2004The drink of choice for younger wizards. Though House-elves can become intoxicated on butterbeer, there is a very small amount of alcohol in it, and humans are usually unaffected by it save for a feeling of "warmth". In the sixth book, Harry wonders what Ron and Hermione might do at Professor Slughorn's Christmas party "under the influence of Butterbeer", indicating that it can lower inhibitions, though presumably in very large amounts. J. K. Rowling said in her interview to Bon Appétit magazine that she imagines it "to taste a little bit like less-sickly butterscotch". Butterbeer can be served cold or hot but either way it has a warming effect. Butterbeer actually exists, and is for sale in The Wizarding World of Harry Potter at Universal's Islands of Adventure in Orlando, Florida.[26]
Ent-draughtThe Lord of the Rings An extremely invigorating drink of the tree-like Ents. Characters Merry and Pippin drink this while traveling with the Ents, which results in both characters growing taller.
Getafix's magic potionAsterix The magic potion the druid Getafix makes to give the villagers superhuman strength to fight the Romans.
LacasaThe Road to Oz "A sort of nectar famous in Oz and nicer to drink than soda-water or lemonade."
Nectar and AmbrosiaGreek mythologyBefore
424 BC		In ancient Greek mythology, nectar is drunk by the gods, and ambrosia (αμβροσία, Greek: immortality) is sometimes the food, sometimes the drink, of the gods, often depicted as conferring ageless immortality upon whoever consumes it. Ambrosia was brought to the gods in Olympus by doves (Odyssey xii.62), so may have been thought of in the Homeric tradition as a kind of divine exhalation of the Earth.
FrobscottleThe BFG A drink which tastes of vanilla and, in the BFG's words, "makes you whizzpop".

Fictional beverages later marketed

Some real-life beverages were created and marketed after appearing as fictional, as is the case with Duff Beer from the TV show The Simpsons. To promote The Simpsons Movie, convenience store 7-Eleven marketed a Duff-branded energy drink.

See also

References

  1. ↑ Robin Andersen, Jonathan Gray, Battleground: The Media (2008), p. 386.
  2. ↑ Toxic substances, semiotic forms: Towards a socio- and textual analysis of altered senses - Semiotica. Volume 2007, Issue 166, Pages 409–426, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, doi:10.1515/SEM.2007.064, August 2007
  3. ↑ 3.0 3.1 Eugene McNamara, "Laura" as Novel, Film, and Myth (1992), p. 10.
  4. ↑ Duane Swierczynski, The Big Book O' Beer: Everything You Ever Wanted to Know About the Greatest Beverage on Earth (2004), p. 182-83.
  5. ↑ "Rick Moranis opts out of cartoon take on iconic comic duo Bob and Doug". CKWS. November 3, 2008. And we can't drink Elsinore beer because we don't own that, MGM does. And all these big companies are so litigious and so proprietary that you can't mess ...
  6. ↑ "Anti-Binge Forces Tap 'Beer' Ad". CBS News. 1999. Retrieved 2009-05-11. The ads feature a bottle of the fictional beverage, which is not available in any stores. The National Association of State Universities and Land-Grant Colleges (NASULG), sponsor of the campaign, doesn't intend to sell the fictional beer to college students, but to convince them and their parents that binge drinking is dangerous.
  7. ↑ 7.0 7.1 7.2 7.3 7.4 McDuffee, Keith (February 5, 2008). "Nine fictional beverages from TV". TV Squad. Retrieved 2009-05-11.
  8. ↑ Barry Nalebuff, Ian Ayres, Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small (2006), p. 168.
  9. ↑ Jonathan Gray, Watching with The Simpsons: television, parody, and intertextuality (2006), p. 80.
  10. ↑ "Married... with Children" And Bingo Was Her Game-O, IMDB (1995).
  11. ↑ Kara Newman, "Good Riddance, Glen McKenna: I'll miss How I Met Your Mother, but I won’t miss its stupid fake Scotch", Slate.com (March 16, 2014).
  12. ↑ Robert Kurson, The Official Three Stooges Encyclopedia (1999).
  13. ↑ Bjorklund, Dennis A. Toasting Cheers: An Episode Guide, 1982–1993. Jefferson, NC: McFarland & Co, 1997. 332. Google Books. Web. 21 May 2012. ISBN 978-0-89950-962-4.
  14. ↑ Silverstein, Clara. "Cheers". The Boston Chef's Table. Guilford, CO: The Globe Pequot Press, 2008. Google Books. Web. 20 May 2012.
  15. ↑ Script of SNL commercial.
  16. ↑ Michael Karol, Lucy A to Z (2004), p. 197,
  17. ↑ Karin Adir, The Great Clowns of American Television (2001), p. 12.
  18. ↑ 18.0 18.1 18.2 "Liquid assets: Shires". Telegraph Media Group Limited. Retrieved 2012-10-20.
  19. ↑ The Archers airs 15,000th episode, BBC News, 2012-10-20
  20. ↑ Adrenalode - Feed the Speed
  21. ↑ 21.0 21.1 "Booty Sweat". Paramount Pictures. Retrieved 2009-05-11.
  22. ↑ "Surf II > Overview". AllMovie.
  23. ↑ Silas Lesnick (2007-12-14). "Cloverfield Director Matt Reeves". IESB. Retrieved 2007-12-22. One of the weirdest aspects of the advertising has been the Slusho tie-in. It was also later referenced in the beginning bar scene during the 2009 film Star Trek, as it too was directed by Abrams.
  24. ↑ "Bouncy Bubble Beverage". Paranoia Live. Retrieved 2012-12-28.
  25. ↑ CCP Games. "EVE Online Chronicles - Quafe". eve-online.com. CCP Games. Retrieved 2009-09-27.
  26. ↑ Buttered Beere 1588. "Buttered Beere 1588 Recipe". Recipewise. Retrieved 2013-09-18.
  27. ↑ "Brawndo". Twentieth Century Fox as Omni Consumer Products. Retrieved 2009-05-11.
  28. ↑ "Energy Drink Puts Hair on Your Breath". National Public Radio. January 17, 2008. Retrieved 2009-05-11. Brawndo started out as a fictional beverage in Idiocracy. Now James Kirby has turned it into a real energy drink ...