List of benchmarking methods and software tools
Benchmarking requires the use of specific valuation methods. With evaluation is meant the evaluation the level of achieving the target for a particular evaluation item. There are general "methods" respectively approaches as well as IT-supported "software tools" that enable an effective and efficient work.
The following is a list of notable methods and benchmarking software tools.
Benchmarking methods
There are many benchmarking methods each having different analytical focus. The methods are mostly known and will be shown in the following summary.[1]
| Methods | Notes |
|---|---|
| Matrix technology | |
| Comparison tables | |
| Graphs: Pie chart, Bar chart / Histogram | |
| SWOT analysis | |
| Potential/resources-analysis | |
| Price/performance ratio | |
| Potential analysis | |
| Life cycle analysis | |
| market growth/market share portfolio | |
| market attractiveness/competitive strength portfolio | |
| Portfolio attractiveness customer/supplier position | |
| Technology/resource strength | |
| Market position/technology position portfolio | |
| Contribution margin/cost development portfolio | |
| Price/customer satisfaction portfolio | |
| Revenue share/revenue portfolio | |
| Spider web diagram | |
Benchmarking software tools
There are a number software tools that allow the support of different kinds of benchmarking types.
| Software | Publisher | Platforms | Notes | |
|---|---|---|---|---|
| Combo Benchmark | Compare to Compete Online Benchmarking | web-based database | This web-based database is suitable for groups of competitors to benchmark individual performance against group performance. All process and performance benchmarks can be processed in this software, providing interesting analysis tools and complete benchmarking report. | |
| GOBENCH | INDEC GmbH & Co. KG | web-based database | The web-based database supports different kinds of benchmarking categories (product, process, competitor / customer, reverse engineering, marketing, patents, technologies, innovations, ...) and allows reams of analysing possibilities [2] |
References
- ↑ Peter Kairies: So analysieren Sie Ihre Konkurrenz. expert Verlag, Renningen 2001, 3-8169-1977-4.
- ↑ Anette von Ahsen (Hrsg.): Bewertung von Innovationen im Mittelstand. Springer, Berlin-Heidelberg 2010, 978-3-642-01699-8.