List of Coca-Cola slogans

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.^[1][2]

Slogans, 1886 - 2015 in the United States of America (usually including Canada and the United Kingdom)^[1]

• 1886 - Drink Coca-Cola and enjoy it.
• 1904 - Delicious and refreshing.
• 1905 - Coca-Cola revives and sustains.
• 1906 - The great national temperance beverage.
• 1908 - Good til the last drop
• 1917 - Three million a day.
• 1922 - Thirst knows no season.
• 1923 - Enjoy life.
• 1924 - Refresh yourself.
• 1925 - Six million a day.
• 1926 - It had to be good to get where it is.
• 1927 - Pure as Sunlight
• 1927 - Around the corner from anywhere.
• 1928 - Coca-Cola ... pure drink of natural flavors.
• 1929 - The pause that refreshes.
• 1932 - Ice-cold sunshine.
• 1937 - America's favorite moment.
• 1938 - The best friend thirst ever had.
• 1938 - Thirst asks nothing more.
• 1939 - Coca-Cola goes along.
• 1939 - Coca-Cola has the taste thirst goes for.
• 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola.
• 1941 - Coca-Cola is Coke!
• 1942 - The only thing like Coca-Cola is Coca-Cola itself.
• 1944 - How about a Coke?
• 1945 - Coke means Coca-Cola.
• 1945 - Passport to refreshment.
• 1947 - Coke knows no season.
• 1948 - Where there's Coke there's hospitality.
• 1949 - Coca-Cola ... along the highway to anywhere.
• 1952 - What you want is a Coke.
• 1954 - For people on the go.
• 1956 - Coca-Cola ... makes good things taste better.
• 1957 - The sign of good taste.
• 1958 - The cold, crisp taste of Coke.
• 1959 - Coca-Cola refreshes you best.
• 1963 - Things go better with Coke.
• 1969 - It's the real thing.
• 1975 - Look up, America.
• 1976 - Coke adds life.
• 1979 - Have a Coke and a smile (see also Hey Kid, Catch!)
• 1981 - Coke is it!
• 1985 - America's real choice.
• 1986 - Red, white & you. (for Coca-Cola Classic)
• 1986 - Catch the wave. (for New Coke)
• 1987 - You can't beat the feeling.
• 1993 - Always Coca-Cola.
• 1999 - Enjoy. (also used in the UK)
• 2001 - Life tastes good. (also used in the UK)
• 2003 - Real. (also used in the UK)
• 2005 - Make It Real. (also used in the UK)
• 2006 - The Coke Side of Life (also used in the UK)
• 2009 - Open Happiness
• 2015 - Make it Happy

Australia/New Zealand

• "Be really refreshed" (1961)
• "Things go better with Coke" (1964)
• "It's the real thing" (1972)
• "Coke adds life" (1977)
• "Smile. Coke adds life" (1980)
• "Coke is it!" (1982)
• "You Can't Beat the Feeling" (1989)
• "Always Coca-Cola" (1993)
• "Enjoy" (2000)
• "Life tastes good" (2001)
• "Real" (2004)
• "As it should be" (2005)^[3]
• "The Coke side of life" (2007)
• "Live on the Coke side of life" (2008)
• "Real taste. Uplifting refreshment" (2009)
• "Open Happiness" (2010)
• "Share A Coke" (2011)
• "Real Taste. Uplifting Refreshment" (2013)

Spain

• 1886: «Disfrute Coca-Cola».(Enjoy Coca-Cola)
• 1929: «La pausa que refresca». (The Break That Refreshes)
• 1959: «Coca-Cola refresca mejor». (Coca-Cola refreshes better)
• 1963: «Todo va mejor con Coca-Cola». (Everything goes Better with Coke)
• 1970: «El sabor de la vida» (Spain) (The Flavor of Life)
• 1976: «Coca-Cola da más vida». (Coke Adds Life)
• 1982: «Coca-Cola es así» (Spain) (Coke Is It)
• 1987: «Sensación de vivir» (Spain) (You Can’t Beat the Feeling)
• 1993: «Siempre Coca-Cola» (Always Coca-Cola)
• 2000: «Vívela» (Spain and Mexico) (Live It)
• 2001: «La vida sabe bien» (Spain) (Life Tastes Good)
• 2003: «Coca-Cola, de verdad». (Coca-Cola, Truly)
• 2006: «El lado Coca-Cola de la vida (Spain and Latin America) (The Coke Side of Life)
• 2008: Desde 1886 repartiendo felicidad (Spain). (Spreading Happiness since 1886)
• 2008: «El lado Coca-Cola de la vida» (Spain and Latin America) (The Coke Side of Life)
• 2009: «Destapa la felicidad» (Spain) (Open Happiness)

Hungary

• "Mindig Coca-Cola" ("Always Coca-Cola") (1993)
• "Nyiss a Boldogsagra" ("Open Happiness") (2009)

India

• "Always the Real Thing!"
• "ठंडा मतलब Coca-Cola!" (Thanda matalaba Coca-Cola!) ("Cold means Coca-Cola!")^[4]
• "पीओ सर उठा के " (Pī'ō sar uṭhā kē) ("Drink with pride")
• "जो चाहो हो जाये, कोका-कोला enjoy!" (Jo Chaho ho jaye, Koka-kola enjoy!) ("Whatever you wish will come true, enjoy Coca-Cola!")
• "Burrrrrrrrr" ("Refreshment")
• "Open Happiness"

Indonesia / Malaysia

Coca-Cola

1950 - "Minumlah Coca-Cola" (Enjoy Coca-Cola)
1983 - "Coca-Cola Tentu!" (Coke is it!)
1993 - "Always Coca-Cola"
2000 - "Semangat Coca-Cola" (Coca-Cola Enjoy)
2002 - "Segarkan Harimu" (Refresh Your Day)
2004 - "Segarnya Mantap" (Feel Refreshed)
2006 - "Hidup ala Coca-Cola" (Live on The Coke Side of Life)
early2009 - "Brrr... Hidup ala Coca-Cola" (Brrr... Live on The Coke Side of Life)
late2009 - "Buka Coca-Cola, Buka Semangat Baru" (Open Coca-Cola, Open Happiness)
2010 - "Buka Semangat Baru" (Open Happiness)
2012 - "Segarkan Semangatmu" (Refresh Your Spirit)
2013 - "Buka Semangat" (Open Happiness)

Coca-Cola Zero no sugar

• "Great Taste, Zero Sugar" (2008)

Italy

• 1993 - Sempre Coca-Cola (Always Coca-Cola)
• 1999 - Enjoy
• 2001 - Life tastes good
• 2006 - Taste the Coke side of life
• 2007 - Make every drop count
• 2008 - Vivi il lato Coca Cola della vita (Welcome to the Coca-Cola side of life)
• 2009 - Stappa la felicità (Open Happiness)
• 2009 - Vivi la musica e accendi l'estate (Experience music and light up the summer)
• 2010 - Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
• 2011 - Open Happiness
• 2013 - stappa la felicità (Open Happiness)

Japan

• 1962 - スカッとさわやかコカ・コーラ (Roma-ji:Sukattosawayaka koka kōra) (Sparkling and refreshing Coca-Cola)
• 1976 - Come on in. (Drink) Coke.
• 1980 - Yes Coke Yes
• 1985 - Coke is it.
• 1987 - I feel Coke.
• 1991 - さわやかになるひととき。(Roma-ji:Sawayaka ni naru hitotoki) (Make a refreshing moment.)
• 1993 - Always Coca-Cola
• 2000 - Enjoy
• 2001 - No Reason
• 2004 - Special Magic
• 2007 - The Coke Side of Life
• 2010 - Open Happiness
• 2012 - Refreshing & Uplifting

Pakistan

• "Dill Hai To Mango Aur" ("if you have a heart ask for more")
• "Khulein Khushian" ("Open Happiness")
• "Kha Le Pee Le Jee Le" ("eat drink live")
• "Aao mil kar khayen" ("Eat together")
• "Piyo Zara Jhoom K" ("Drink in Excitement")

Philippines

• 1912 - Drink Coca Cola
• 1923 - Enjoy Life
• 1954 - Ice Cold Coca Cola
• 1977 - Coke Adds Life
• 1983 - Coke Is It!
• 1989 - Can't Beat The Feeling
• 1991 - Coca Cola Is It!
• 1993 - Always Coca-Cola
• 2004 - Coke Ko To!
• 2005 - Kasama Ka Coke!
• 2008 - Buhay Coke Buksan Mo!
• 2009 - Mag Smile Sa Buhay, Mag Coke Araw Araw!
• 2010 - Open Happiness
• 2011 - Coke Mismo!
• 2012 - 100 Taon Na Saya Sa Coke!
• 2013 - Sino Ang Napasaya Mo Today?
• 2014 - Breaktime is Coca-Cola Time
• 2014 - Share A Coke Sa Saya

Poland

• 1971 - "Coca-Cola orzeźwia". ("Coca-Cola refreshes")

• 1982 - "Coca-Cola to jest to!" - Agnieszka Osiecka (literary: "Coca-Cola - this is it!")^[5]

• 1993 - "Zawsze Coca-Cola" ("Always Coca-Cola")

• 2000 - "Coca-Cola: co za radość" ("Coca-Cola: such a joy") - created by professor Jerzy Bralczyk, authority in linguistics.^[5]

• 2007 - "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")

• 2011 - "Otwórz Szczęście" ("Open Happiness")

Russia

• "Всегда Coca-Cola" (Vsegda Coca Cola) (1993, "Always Coca-Cola")
• "Coca-Cola идет в дом!" (Coca Cola idet v dom!) (2010, "Coca-Cola is going to the house!")
• "Открой Счастье" (Otkroy Schast'ye)(2011, "Open Happiness")
• "Вливайся!" (Vlivaisya)

Czech Republic

Coca-Cola

• 1990 - Coca-Cola je to pravé! ("The Real Thing!")
• 1994 - Vždy Coca-Cola ("Always Coca-Cola")
• 1997 - Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
• 1998 - Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
• 2000 - 2002 Vychutnejte si! ("Enjoy!")
• 2002 - Chuť, kterou miluje celý svět ("A taste the whole world loves")
• 2003 - Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
• 2004 - Vždy osvěží ("Always Refreshes")
• 2006 - Ber život s radostí ("Enjoy life with happiness")
• 2009 - Radost otevřít ("Open Happiness")

Coca-Cola Cherry

• 1996 - Žij jinak! ("Live differently!")

Coca-Cola Light

• 1995 - Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
• 1998 - Už pro ten pocit ("Just for the feeling")
• 2006 - Neodolatelná chuť ("Irresistible taste")

Coca-Cola Zero

• 200x - Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
• 2012 - Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")

Christmas

• 1996 - Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
• 1997 - To pravé Vánoční osvěžení! ("The real Christmas refreshment")
• 2001 - Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
• 2003 - To pravé Vánoční osvěžení ("The real Christmas refreshment")
• 2007 - Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
• 2008 - Vánoce s chutí ("Christmas with taste")

Special

• 1994 - Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
• 1996 - Celosvětový Olympijský partner ("World partner of the Olympics")
• 1997 - Překvapení pod každým víčkem "(Surprise under every cap")
• 1999 - Osvěž se a vyhraj! ("Refresh yourself and win!")
• 2002 - 2003 Osvěž se na Ex! ("Refresh yourself in one shot")

References

External links

Wikimedia Commons has media related to Coca-Cola.

• Official Coca-Cola website
• The Coca-Cola Company