Links of London
 | |
| Private | |
| Genre | Concept Store |
| Founded | 1990 |
| Founder | John Ayton and Annoushka Ducas |
| Headquarters | UK, Europe, US, Asia, Mayfair, London, England |
| Products | Fashion, Jewellery, Accessories |
| Website | http://www.linksoflondon.com/us-en/ |
Links of London is a UK jewellery company founded in 1990 by John Ayton and Annoushka Ducas.[1][2] It became a global luxury jewellery brand with physical locations in the UK, Europe, US, Asia and a successful e-commerce[3] operation which resulted in sales of over £50m.
History
Links of London started in 1990 when a London restaurant owner commissioned fish-shaped cufflinks.[4] Throughout the next 15 years, Links of London quickly expanded, and now has retail outlets in the United Kingdom, the United States, Canada and Hong Kong. In July 2006, the company was sold to Folli Follie SA.[5] [6] In October 2007, Ducas left the company. In July 2009, Ducas launched the brand Annoushka Jewellery.[7]
The company’s revenue jumped to £85m in 2009, despite a worldwide economic downturn. Business continued to grow throughout the early 2010s, as Links of London maintained a strong presence in the UK and global jewellery markets. In 2014, Links of London was named the official jewellery sponsor of Wimbledon.[8][9]
Notable designs
During the 2014 Wimbledon women’s singles tournament, champion Petra Kvitová wore Links of London jewellery at the trophy presentation. The two-time Czech singles champion showcased Essentials Hope earrings, the Effervescence Bubble bracelet and a 20/20 Sterling necklace.[10]
Duchess of Cambridge, Kate Middleton, can be seen wearing the Links of London 'Hope Topaz' earrings in her official engagement photos.[11]
Awards
Since 2000, Links of London has earned both UK and international recognition for their jewellery designs, website, marketing campaigns and more:[12]
- 2010 International VM Awards, Best use of in-store graphics
- 2010 International VM Awards, Best Sale windows
- 2009 Best British Brand Overseas, Walpole Awards for Excellence
- 2005 Jewellery Brand of the Year, UK Jewellery Awards
- 2005 NMA Effectiveness Awards - Best Retail Website
- 2004 Walpole Brand of the Year, Walpole Awards for Excellence
- 2003 Gift Brand of the Year, UK Jewellery Awards
- 2002 Gift Brand of the Year, UK Jewellery Awards
- 2001 Gift Retailer of the Year, UK Jewellery Awards
External links
References
- ↑ Callan, Eoin (2006-04-30). "Links of London courts buyers". FT.com. Retrieved 2014-04-17.
- ↑ "Links of London see buoyant festive sales". Telegraph. Retrieved 2014-04-17.
- ↑ Scott, Jon (2000-09-27). "Luxury goods - The Links effect". Marketing Magazine.
- ↑ "The Links of London Story". Official website. Retrieved 21 March 2015.
- ↑ Moodie, Martin. "Hellenic acquires Links of London". The Moodie Report. Retrieved 2006-07-27.
- ↑ Doherty, Kate (2012-01-03). "Annoushka Ducas and John Ayton awarded MBEs | News". Retail Jeweller. Retrieved 2014-04-17.
- ↑ "Annoushka". LUX Worldwide. Retrieved 2014-04-17.
- ↑ "Links of London named Wimbledon’s official jewellery sponsor". www.jewelleryfocus.co.uk. Retrieved 21 March 2015.
- ↑ "IN DEPTH: Jewellery's creative collaborations". Retrieved 21 March 2015.
- ↑ "Petra Kvitova wins Wimbledon 2014 in Links of London". www.tracepublicity.com. Retrieved 21 March 2015.
- ↑ http://www.dailymail.co.uk/home/you/article-2000304/Kate-Middleton-The-sellout-effect-high-street-Duchess-Cambridge.html
- ↑ "Awards Won". Official website. Retrieved 21 March 2015.