Lindsay Blackwell

Lindsay Blackwell (born August 3, 1989)^[1] is the assistant director of social media at Fluency Media in Ann Arbor, Michigan.^[2]

Early life

A native of Livonia, Michigan, Blackwell graduated from Stevenson High School in Livonia in 2007. Blackwell then went on to study English and linguistics^[3] at The University of Michigan in Ann Arbor, Michigan.

Professional career

Shortly after graduating, Blackwell worked as the Box Office and Administrative Assistant at the Ann Arbor Symphony Orchestra (A2SO).^[4] Blackwell was promoted to Marketing Manager of the A2SO after six months,^[4] and worked in that position ^[5]until she applied for a social media director opening at the University of Michigan advertised as paying a $90,000 to $110,000 a year salary.^[6]

Blackwell realized that she may not have the formal experience for such a high-profile role and needed a unique way to secure an interview.^[7] She pored over the idea for several days and from a Friday evening to Monday morning, she created a website, dearlisarudgers.com, targeting Lisa Rudgers, the Vice President of Global Communications for The University of Michigan and the hiring manager. Blackwell described the website as an interactive cover letter,^[8] featuring an embedded YouTube video describing her interest in the position. The campaign that followed spawned much coverage from local and national media, including American Public Media's Marketplace Money.^[9]

Blackwell was successful in obtaining Rudgers' attention and was offered an interview less than 12 hours after the campaign's launch. Though she was not contacted about a follow-up interview,^[10] the buzz generated by Blackwell's campaign led to other job offers, ultimately leading to a position at Ingenex Digital Marketing^[11] in Ann Arbor. Blackwell now works at Fluency Media.^[12]

References

External links

• dearlisarudgers.com