Lifetime (TV network)

Lifetime
Launched February 1, 1984
Owned by Lifetime Entertainment Services
(A+E Networks)
Picture format 1080i (HDTV)
480i (SDTV)
Country United States
Broadcast area National
Headquarters New York City, New York
Replaced Daytime
Cable Health Network/Lifetime Medical Television
Sister channel(s) LMN
Lifetime Real Women
Website www.mylifetime.com
Availability
Satellite
DirecTV 252 (HD/SD)
Dish Network 108 (HD/SD)
Cable
Available on most U.S. cable providers Check local listings
IPTV
Verizon FiOS 140 (SD)
640 (HD)
AT&T U-verse 360 (SD)
1360 (HD)
Streaming media
Sling TV Internet Protocol television

Lifetime is an American cable and satellite television channel that is part of Lifetime Entertainment Services, a subsidiary of A+E Networks, which is jointly owned by the Hearst Corporation and The Walt Disney Company.[1][2] The channel features programming that is geared toward women or features women in lead roles.

As of February 2015, approximately 95,894,000 American households (82.4% of households with television) receive Lifetime.[3]

Predecessors

Daytime

Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services.[4][5][6] The cable service operated four-hour per day weekday. The service was focused on alternative women's programming.[5]

Cable Health Network

Cable Health Network was launched as a full time channel in June 1982 with a range of health-related programming. In November 1983, Cable Health Network adopted a new name, Lifetime Medical Television.[5]

History

Hearst/ABC-Viacom Entertainment Services

Lifetime was established on February 1, 1984 as the result of a merger of Daytime channel (which launched in March 1982 as a four-hour-per-day service with women's programming) and Viacom's Lifetime Medical Television.[4][5] A board for the new network was formed with equal representation from Hearst, ABC and Viacom, and the board elected Thomas Burchill as the new network's first CEO.[7] It was not an initial success, reportedly losing $36 million in its first two years of operation, and did not become profitable until 1986.[8] The channel suffered from low viewership, with a poll reportedly finding that some TV viewers erroneously believed it carried religious content.[8]

In 1985, Lifetime started branding itself as "Talk Television" with a nightly lineup of talk shows and call-in programs hosted by people like Regis Philbin and Dr. Ruth Westheimer. In the process, they dropped the apple from their logo. The idents were made by the famous branding agency Fred/Alan.

In 1988, Lifetime hired Patricia Fili as its head of programming. In the first three years of her tenure, she changed 60 percent of Lifetime's programming, by her own estimate.[8] In addition to overhauling Lifetime's signature talk show, Attitudes, by hiring a new producer and refocusing it on current women's issues, Fili acquired the rights to syndicated network hits like Moonlighting and L.A. Law, and oversaw the production of the first Lifetime movies ever made, along with carrying the final three seasons of the Blair Brown-starring dramedy The Days and Nights of Molly Dodd from NBC after the network canceled it. The network also showed movies from the portfolios of its owners, Hearst, ABC, and Viacom.[7] In 1991, reporter Joshua Hammer stated, "Considered one of cable TV's backwaters, [...] Lifetime network was replete with annoying gabfests for housewives and recycled, long-forgotten network television series, such as 'Partners in Crime' and 'MacGruder and Loud.' [...] Under Fili's direction, Lifetime has gone a long way toward shedding its low-rent image."[8]

Lifetime's well known logo. Used from 1995 to 2006.

Lifetime began airing a limited amount of women's sports coverage, including the WNBA and the America's Cup, in which it sponsored the first women's crew team to compete. McCormick also strengthened the network's ties with women's organizations such as the National Organization for Women, and began airing public service announcements about women's issues, such as breast cancer awareness. Lifetime also adopted a new tagline. "Lifetime – Television for Women."[7]

Logo used from 2008 to May 2, 2012.

Meanwhile, the channel's original programming was aimed not just at women aged 24–44, but these women's spouses, who research showed watched the network in the evenings with their wives. This was done by making the male characters in Lifetime's original programming – such as the film series Spencer for Hire – more appealing to men by making them more masculine. These roles were more stereotypical than previous Lifetime movies, which usually featured women protagonists on their own. This helped Lifetime take advantage of a known bias in the Nielsen ranking system that favored "upscale" couples who shared a television set. By January 1995, Lifetime was the sixth most-highly rated cable network by Nielsen.[7]

Lifetime Entertainment Services

In 1996, TCI, one of the United States' largest cable providers, announced that it would no longer carry Lifetime in certain markets to make room for the soon-to-be-launched Fox News Channel, in which TCI held a financial stake.[9] According to Lifetime executives, the network stood to lose up to one million subscribers due to TCI's move.[9] However, Lifetime published advertisements in some of the markets that would be affected – including Eugene, Oregon and Newport, Rhode Island – informing customers that TCI was removing the only network that was made for women.[7] After TCI customers called the company to complain, TCI cut back the number of homes that would lose Lifetime to approximately 300,000. Still, women's groups and politicians rallied behind Lifetime.[9] Colorado representative Patricia Schroeder called TCI's decision a "power play" between TCI chief executive John Malone and Fox executive Rupert Murdoch, and said, "Women kind of feel like they're being rolled over so that the guys who run these companies can make more money."[9]

Massachusetts Congressman Barney Frank said that the decision showed that Fox "might have an agenda of its own that is anti-woman."[9] TCI executives were surprised and angry about the public's reaction. TCI's vice president of programming was quoted in The New York Times as saying, "I resent the implication that they are the women's network. Other networks come in to us and say Lifetime is not telling the truth. Lifetime is a women's channel only in name and advertising. [...] It programs for ratings." TCI senior vice president Robert Thomson stated that the reaction was "laughably out of scale," based on the fact that less than 10 percent of Lifetime's audience would be affected. TCI executives chalked the politicians' reactions up to lobbying by Lifetime and it being an election year, and suggested to the Times that in retaliation, Disney (one of Lifetime's parent companies), may have trouble launching a new network on TCI.[9] In 1997, it was reported that Lifetime had 67.7 million subscribers.[10]

A+E TV Networks

On August 27, 2009, A&E Television Networks acquired Lifetime Entertainment Services.[1][2]

Lifetime's current logo when it debuted in May 2012; modified to its current version in April 2013.

In the May of 2012, Lifetime unveiled a new logo and branding campaign.[11] The new slogan, "Your Life. Your Time.", "reflects how women value and experience time."[12] The new (and current) logo is the 11th in twenty years.[13] The logo was revamped and the tagline was dropped the following year.[14]

Programming

Lifetime airs a mix of original broadcast content - which comprise film, reality (such as Dance Moms and Preachers' Daughters), and dramatic programming (such as Devious Maids and Witches of East End) - and second-run syndicated series (such as Frasier, How I Met Your Mother, and Grey's Anatomy). The network states that it "is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families."[15]

In the past, Lifetime used to air several game shows in daytime and early evenings, including Supermarket Sweep, Shop 'til You Drop, and Debt. Lifetime also produced one original game show (Who Knows You Best?, starring Gina St. John), with a format based on The Newlywed Game; it was canceled after one season.

Lifetime has also purchased the rights to programs that originally aired on broadcast networks and produced new episodes. In 1988, it bought the rights to the existing 26 episodes of The Days and Nights of Molly Dodd from its original broadcaster NBC, and produced 13 additional episodes of the series. Lifetime did not renew the show reportedly because of low ratings and the high cost to produce the program.[8] In late 2011, the network began to air new episodes of America's Most Wanted, a program canceled in series form by Fox at the end of the 2010–11 season,[16] although special feature episodes continued to air intermittently on Fox. Lifetime aired more than 40 new episodes of the program before cancelling it in 2013.[16]

Lifetime Movies

Lifetime airs many movies targeted to women – made-for-television films produced for the channel as well as those previously broadcast on other networks, and some feature films, both on the main network (largely airing on weekends) and on Lifetime Movie Network (a spin-off digital cable and satellite channel that was launched in 1998).

International versions

Canada

Main article: Lifetime (Canada)

On May 30, 2012, Shaw Media announced that it would rebrand Showcase Diva, a Category B digital specialty channel as the Canadian version of Lifetime under a licensing agreement with A+E Networks; Showcase Diva relaunched as Lifetime on August 27, 2012.[17]

Latin America and Brazil

Lifetime announced the launch of a Latin American version of the network, which launched on July 1, 2014 (in South America, Caribbean and parts of Central America) in association with Sony Pictures Television Latin America. It supplanted the now-defunct Sony Spin channel on the Amazonas satellite serving South America. In Mexico, it was launched in October 1, 2014 replacing The Biography Channel. In Brazil, the channel broadcast their series and programming fully dubbed in Portuguese.[18]

United Kingdom

A+E Networks UK launched a version of Lifetime for the UK and Ireland in November 2013.[19] The shows announced to be airing on the channel are The Client List, Damages the Lifetime U.S. original movie, Liz & Dick, and an original series called The Proposers.[20]

Israel

A+E Networks launched a version of Lifetime for the Israel in 14 September 2014, replaced The Biography Channel.[21]

Asia

AETN All Asia Networks plans to bring the Lifetime channel into Southeast Asia. The channel began broadcasting on 14 June 2013, with Astro and StarHub TV being the two of the first providers to carry Lifetime in Asia. In July, available in Hong Kong now TV channel 520. And in September 1, 2014, Lifetime Asia airs in the Philippines on Dream Satellite TV channel 18 and SkyCable.[22]

In popular culture

An episode of Family Guy once parodied the network's most notable slogan ("Television for Women"), calling it "Lifetime: Television for Idiots"; "Movin' Out (Brian's Song)", a later episode of that series, showed one of the main characters watching a film which oversimplified the themes commonly featured in the channel's made-for-cable movies starring Valerie Bertinelli called Men are Terrible and Will Hurt You Because This is Lifetime.[23]

Lifetime Real Women

Lifetime Real Women
Launched August 20, 2001
Owned by A+E Networks
(Hearst (50%),
Disney-ABC Television Group (50%)
Sister channel(s) (see main infobox)
Availability
Cable
Available on some cable systems Check local listings
IPTV
AT&T U-verse Channel 364

Lifetime Real Women (stylized as LrW) is an American digital cable channel which is intended as a complimentary service to the main Lifetime network. It was launched in August 2001, mainly as a response to Lifetime's challenges from the then-launching WE tv and Oxygen networks for the women's cable network market.[24] LRW is available in over 10 million homes via digital cable and AT&T U-verse. The network has a mixture of comedies, dramas, how-to, game shows and reality programming that had once aired or is currently airing on the main Lifetime network, along with imported series with rights held by Lifetime but no carriage due to the main network's current format. LRW also features no original series or films, deferring to Lifetime and LMN.

The network is unavailable via satellite; DirecTV carried the network until July 2007. Cable carriage has declined as providers choose instead to carry high definition networks rather than standard definition-only channels such as LRW without original programming.

References

  1. ↑ 1.0 1.1 A&E Acquires Lifetime, Variety.com, August 27, 2009
  2. ↑ 2.0 2.1 A&E Networks, Lifetime Merger Completed, Broadcasting & Cable, August 27, 2009
  3. ↑ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015.
  4. ↑ 4.0 4.1 (June 15, 1983) Hearst-ABC, Viacom in Pact. New York Times.
  5. ↑ 5.0 5.1 5.2 5.3 Lifetime Entertainment Services History. International Directory of Company Histories, Vol. 32. St. James Press, 2000. Hosted on Funding Universe.com. Retrieved on December 4, 2013.
  6. ↑ "ABC and Hearst Set Up Women's Cable TV; ABC and Hearst Set Up Cable TV Unit for Women". New York Times. January 30, 1981. Retrieved April 13, 2015.
  7. ↑ 7.0 7.1 7.2 7.3 7.4 Meehan, Eileen and Jackie Byars. "Telefeminism: How Lifetime Got Its Groove: 1984–1997." The Television Studies Reader. Psychology Press, 2004.
  8. ↑ 8.0 8.1 8.2 8.3 8.4 Hammer, Joshua. "Programmer Revives Lifetime Cable Channel" (Page 1), (Page 2), The Spartanburg (SC) Herald-Journal, July 13, 1991. Retrieved July 7, 2013.
  9. ↑ 9.0 9.1 9.2 9.3 9.4 9.5 Carter, Bill. "Plan to Cut TV Channel Angers Women's Groups." The New York Times, September 14, 1996. Retrieved July 7, 2013.
  10. ↑ Winfrey, Lee. "The Man Who Leads A Women's Channel, Doug McCormick, Has Raised Lifetime's Visibility." The Philadelphia Inquirer, June 22, 1997. Retrieved July 7, 2013.
  11. ↑ "LIFETIME Rebrand sizzle reel". Retrieved 2014-08-25.
  12. ↑ LIFETIME UNVEILS NEW ICONIC LOGO AND TAGLINE TO TAP INTO CULTURAL SHIFT AMONG WOMEN
  13. ↑ Lifetime's New Logo Is Its 11th in 28 Years: See How They Evolved From 'Yuck' To 'Meh' Business Insider, May 2, 2012. Retrieved August 25, 2014.
  14. ↑ "Lifetime Rebrand Sizzle". Retrieved 2014-08-25.
  15. ↑ Press Release from A+E Networks: Lifetime Locks in Double-Digit Year-Over-Year Growth for Second Quarter 2013..., July 2, 2013. AENetworks.com, retrieved July 7, 2013.
  16. ↑ 16.0 16.1 Goldberg, Lesley. Lifetime Cancels 'America's Most Wanted', The Hollywood Reporter, March 28, 2013. Retrieved July 7, 2013.
  17. ↑ Shaw Media and A&E to Launch Two New Specialty Channels, Broadcaster Magazine, May 30, 2012
  18. ↑ Llega un nuevo canal en el mes de Julio, Otros Cines TV, April 28, 2014.
  19. ↑ "November UK launch for A+E’s Lifetime". Broadband TV News. 2013-09-29. Retrieved 2013-10-03.
  20. ↑ Jeffery, Morgan (2013-07-04). "Lifetime to launch in the UK, to air 'Damages', 'Liz & Dick'". Digital Spy. Retrieved 2013-07-04.
  21. ↑ "Bio to rebrand to Lifetime in Israel". Digital TV Europe. 2014-09-11. Retrieved 2015-01-23.
  22. ↑ "Lifetime and H2 roll out across Southeast Asia". realscreen. Retrieved 6 November 2013.
  23. ↑ "Movin' Out (Brian's Song)". Family Guy. Season 6. 2007-09-30. Fox Broadcasting Network. Men Are Terrible And Will Hurt You, Because This Is Lifetime
  24. ↑ Levin, Gary (11 April 2001). "Lifetime adds 'Real Women' to its networks". USA Today. Retrieved 8 January 2014.

External links