Lawrence G. Chait

Lawrence G. "Larry" Chait (27 June 1917 – 18 July 1997) was an American advertising executive who was a pioneer in mail order and direct marketing.

He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents.

References

• Staff report (January 21, 1970). Ad man looks into future. Minneapolis Star Tribune
• Staff report (July 28, 1997). Lawrence Chait, 80, Pioneer in Mail Order. New York Times