LatinWorks

LatinWorks
Industry Advertising
Founded 1998
Headquarters Austin, Texas, United States
Key people
 Sergio Alcocer, Manny Flores, Alejandro Ruelas, Christy Kranik, Christian Filli
Parent Omnicom Group
Website latinworks.com

LatinWorks is an advertising agency based in Austin, Texas, with satellite offices in Dallas, Texas, and Detroit, Michigan, and is part of the Omnicom Group. The company was founded in 1998 by Manny Flores and Alejandro Ruelas. LatinWorks’ President and Chief Creative is Sergio Alcocer, who also served as a judge for the Cannes Festival.[1]

In 2012, LatinWorks was named Multicultural Agency of the Year by both Advertising Age[2] & AdWeek,[3] as well as being named Small Agency of the Year by Advertising Age.[4] In 2011, LatinWorks was named to Ad Age's A-List[5] and won two Lions at the Cannes Festival.[6] In 2010, LatinWorks was named Multicultural Agency of the Year by both Advertising Age[7] and AdWeek.[8]

The agency is most widely known for their Super Bowl XLI commercial for Bud Light which starred Carlos Mencia teaching a classroom of foreigners how to order a Bud Light. The spot was the #1 most replayed commercial that year according to TiVo.[9][10]

Clients

Agency culture

LatinWorks has over 125 employees representing the United States and regions around the world, including Argentina, Colombia, Venezuela, Mexico, France, Guatemala, Portugal, Puerto Rico, Cuba, and the Dominican Republic.[11]

References

  1. ↑ Ad Age (April 5, 2011)."LatinWorks' Sergio Alcocer and Lapiz's Laurence Klinger Named Cannes Judges". Retrieved on 2011-10-17.
  2. ↑ Ad Age (January 23, 2012). "LatinWorks Is Ad Age's Multicultural Agency of the Year". Retrieved on 2013-01-24.
  3. ↑ AdWeek (March 12, 2012). "LatinWorks: AdWeek's 2012 Hispanic Agency of the Year". Retrieved on 2013-01-24.
  4. ↑ Ad Age (January 23, 2012). "Small Agency of the Year, 76-150 Employees, Gold: LatinWorks". Retrieved on 2013-01-24.
  5. ↑ Ad Age (January 24, 2011). "LatinWorks Is No. 9 on the Ad Age Agency A-List". Retrieved on 2011-10-17.
  6. ↑ Ad Age (June 27, 2011). "U.S. Hispanic Agency LatinWorks Wins Two Lions at Cannes Festival". Retrieved on 2011-10-17.
  7. ↑ Ad Age (January 25, 2010). "LatinWorks Is Ad Age's Multicultural Agency of the Year". Retrieved on 2010-10-26.
  8. ↑ AdWeek (February 22, 2010). "LatinWorks: Multicultural AOY '09". Retrieved on 2010-10-26.
  9. ↑ TiVo (February 5, 2007). "Bud Light Reclaims Throne with Top Two Commercial Spots". Retrieved on 2008-08-15.
  10. ↑ Gianatasio, David. (February 5, 2007). "TiVo: Bud Light Wins Ad Bowl ". AdWeek. Retrieved on 2008-08-15.
  11. ↑ ihaveanidea (April 18, 2011). "Agency Profile: LatinWorks". Retrieved on 2011-10-17.

External links