Larry Tanz

Larry Tanz
Nationality American
Education BA, MS, and MBA
Alma mater Harvard University and Wharton School of the University of Pennsylvania
Occupation Entertainment executive
Employer Vuguru

Larry Tanz is an entertainment industry executive. He has held executive positions with AOL Time Warner, and previously served as president and CEO of LivePlanet. He is currently the president and CEO of Vuguru.

Education

Tanz graduated with a BA in Psychology from Harvard University. He also earned an MS in Behavioral Psychology from Harvard and an MBA from the Wharton School of the University of Pennsylvania. At Harvard he served on the staff of the Harvard Lampoon.[1] His published research as a graduate student included the study of addiction, in addition to experiments on decision mechanisms of laboratory animals.[2]

Early career

Tanz worked as a Senior Associate at Mercer Management Consulting (now named Oliver Wyman). He left Mercer to become the Director of Strategy and Operations for AOL Time Warner. At AOLTW, he was also a founder of Netscape Netbusiness. He remained with AOLTW until 2000.[3][4]

LivePlanet

Tanz worked with LivePlanet from its founding in 2000.[5] He served four years as CEO and president of the company, which was founded by Matt Damon, Ben Affleck, Sean Bailey, and Chris Moore. He oversaw strategy and operations, as well as projects for the company, including serving as an executive producer for Project Greenlight.[3][6] While there he created partnerships with studios including Universal, Miramax, ABC, NBC, MTV, E! and Spike TV.[1] He also served as a producer on related film projects like the horror film Feast[7] as well as documentaries like First Descent and Running the Sahara.[5][8] Tanz also executive produced other television series including the reality show American Start-Up.[9]

While there, Tanz described many of his digital projects as allowing audience members to determine the degree of involvement they want in the stories being told, describing the method as providing a "treasure hunt for waders, swimmers, and divers"—indicating the varying level of interaction an audience member could have with the story.[10] Tanz remained with LivePlanet until the shuttering of its film division in 2008.[11]

Agility Studios

In 2008 Tanz co-founded Agility Studios, along with Scott Ehrlich and Keith Quinn. Agility Studios is a multiplatform production. Among the projects Tanz produced at Agility was The Legion of Extraordinary Dancers by Jon M Chu. They started the firm with $7 million in venture capital funding. Shannon Pruitt also joined the firm, which specialized in digital content.[1][4][5][12]

Vuguru

In December 2009 Tanz was hired as the president of Vuguru,[13] as Vuguru became a stand-alone entity (after the joint investment by Rogers Media and Michael Eisner's The Tornante Company). Variety Magazine said of his role that in addition to overseeing the scripted television and web series Vuguru produced, "A big part of Tanz’s job will be enlisting sponsorship and finding creative ways to work with brands to help finance the various series."[6] Tanz was promoted to the role of CEO and president in February 2012.[4] During his tenure as CEO, Tanz expanded Vuguru's investment in long form scripted web series.[14] Tanz further expanded business into long form television series, hiring the former president of programming at Comedy Central Lauren Corrao.[15] He has been interviewed regarding the effects of the Internet on television viewership and profit margins, stating that Internet video portals have begun to ebb away significantly at the importance of network television broadcasts.[16] He discussed the further success of digital-first programming after the first Emmy nominations for digital programming in 2013 in an interview with Bloomberg News, stating, "Remember, it wasn’t that long ago when cable shows weren’t even eligible to win Emmys or be nominated. And now, cable entirely dominates the Emmy’s. So, we’re now seeing it be repeated again with digital."[17]

Philanthropy

Tanz co-founded a charity in 2006 with partners Matt Damon, Keith Quinn, and Marc Joubert which later became known as H2O Africa Foundation and then water.org. Tanz continues to sit on the organization's board.[18][19]

References

  1. ↑ 1.0 1.1 1.2 "Larry Tanz". Retrieved November 21, 2013.
  2. ↑ Gene M. Heyman (2009). Addiction: A Disorder of Choice. Harvard University Press. p. 138. Retrieved November 22, 2013.
  3. ↑ 3.0 3.1 "LivePlanet - People". Retrieved November 21, 2013.
  4. ↑ 4.0 4.1 4.2 "Larry Tanz". Businessweek. Retrieved November 22, 2013.
  5. ↑ 5.0 5.1 5.2 Andrew Wallenstein (September 29, 2008). "LivePlanet execs launch online prod'n outfit". The Hollywood Reporter. Retrieved November 22, 2013.
  6. ↑ 6.0 6.1 Cynthia Littleton (December 13, 2009). "Vuguru taps Tanz prexy". Variety Magazine. Retrieved November 21, 2013.
  7. ↑ Ryan Parsons (August 9, 2006). "Feast Hits Theatres". CanMag. Retrieved November 22, 2013.
  8. ↑ Michael Fleming (September 20, 2005). "Moll set for LivePlanet's 'Running' pic". Variety Magazine. Retrieved November 22, 2013.
  9. ↑ "TV Land just can’t get enough of Alf". Glens Falls Post-Star. August 5, 2004. Retrieved November 22, 2013.
  10. ↑ Carolyn Handler Miller (2008). Digital Storytelling: A Creator's Guide to Interactive Entertainment. CRC Press. p. 154. Retrieved November 22, 2013.
  11. ↑ Michael Fleming (January 30, 2008). "LivePlanet film unit takes final bow". Variety Magazine. Retrieved November 22, 2013.
  12. ↑ Hugh Hart (November 25, 2008). "Roll-Outs Keep Coming for Web-Based Series". Wired Magazine. Retrieved November 22, 2013.
  13. ↑ Dawn C. Chmielewski (December 14, 2009). "Digital media veteran Larry Tanz named president of Vuguru". Los Angeles Times. Retrieved November 22, 2013.
  14. ↑ Todd Spangler (November 5, 2013). "Vuguru Hires Lauren Corrao as Chief Creative Officer". Variety Magazine. Retrieved November 21, 2013.
  15. ↑ Todd Spangler (November 5, 2013). "Vuguru Hires Lauren Corrao as Chief Creative Officer". Variety Magazine. Retrieved December 4, 2013.
  16. ↑ Jeff Bercovici (October 7, 2013). "Can Twitter Save TV? (And Can TV Save Twitter?)". Forbes. Retrieved January 21, 2013.
  17. ↑ "What's Netflix Pulled Off With Emmy Nominations?". Bloomberg News. July 18, 2013. Retrieved January 21, 2014.
  18. ↑ Damon spices up fund-raiser - The Boston Globe
  19. ↑ "Larry Tanz - Board Member". Retrieved December 4, 2013.

External links