La Vida es Así

"La Vida Es Así"
Single by Ivy Queen
from the album Drama Queen
Released May 11, 2010 (Reggaetón version)
May 22, 2010 (Bachata version)
Format Digital download
Recorded 2009–2010
Mas Flow Studios
(Carolina, Puerto Rico)
Genre Reggaetón, Bachata
Length 3:12 (Reggaetón version)
3:31 (Bachata version)
Label Machete Music
Writer(s) Martha Ivelisse Pesante, Francisco Saldaña, Marcos Masis
Producer(s) Luny Tunes, Tainy
Ivy Queen singles chronology
"Dime"
(2008)		 "La Vida Es Asi"
(2010)		 "Amor Puro"
(2010)
La Vida Es Asi (Bachata Version)
La Vida Es Asi (Bachata Version) cover

"La Vida Es Así" (English: Life Is Like That) is a song by Puerto Rican reggaetón singer-songwriter Ivy Queen. It was written by Queen, Francisco Saldaña and Marcos Masis, produced by Tainy and released as the lead single off her seventh studio album, Drama Queen (2010) on May 11, 2010. The song was serviced to Latin radio in both Urban and Tropical formats. The reggaeton version of "La Vida Es Así" was a success on the Billboard Latin charts. The song's accompanying music video was shot on May 17, 2010 in Miami and premiered on mun2 on June 22, 2010 and VEVO on June 28, 2010 and was directed by Marlon Peña. The video has over 16 million views on YouTube.[1]

Background

After the success of her 2007 effort Sentimiento, which would be certified Platinum by the United States Recording Industry Association of America (RIAA), a substantial live album was distributed by Machete in 2008.[2] This would lead up to Queen signing with the label in April 2010 as the label celebrated its fifth anniversary.[3] The signing, described as a 360 deal, includes profit sharing in tours, sponsorships and merchandising.[3] Ivy Queen was previously signed to a distribution deal with Univision Records, which in turn was acquired by Machete's parent company Universal Music Latin Entertainment in 2008.[3] President of Universal Music Latino and Machete, Walter Kolm, commented in a press release "It's a privilege to have Ivy Queen apart of over artistic roster. Ivy is an extraordinary woman with incomparable talent, and she's number one in her genre. We're happy to be able to work with her on her new album as well as future projects".[3] "I'm very proud to be a part of Machete Music. They are a young, vibrant company that has created a name for itself in Latin music in the United States and the world. They are a strong and important company that has been recognized for nurturing their artists’ creative talents," said Ivy Queen, regarding the partnership.[4] Ivy Queen told Efe that the composition process started while she was heartbroken at home. Her emotions then burst out in the recording studio. She added the song is one of 26 songs she wrote during this period.[5]

Composition
Ivy Queen "La Vida Es Así" - Video Version (2010)
A 21 second sample of the video version of the lead single "La Vida Es Así" which appears as a bonus track on the Deluxe Edition of Drama Queen.
Problems playing this file? See media help.

"La Vida Es Así" was written by Queen, along with Francisco Saldaña and Marcos Masis. The song features vocal effects, minor key tonality and synthesizers.[6] The urban version attacks with a modern and aggressive beat, while the bachata version slows with tropical rhythms by Luny Tunes.[7] In the lyrics, Ivy Queen declares to a rival "The guy you're dating is mine, and you know it, but here's the detail: He's worthless in bed. That's why I'm here to congratulate you for setting me free, I have to confess." The reggaeton rhymes depict how life is while telling a story of revenge and love sickness.[8][9] Angie Romero of Latina Magazine describes the song as being a "powerful and pulsating break-up anthem."[10] Recording for "La Vida Es Así" and the rest of Drama Queen took place at Mas Flow Studios, in Carolina, Puerto Rico, owned by Luny Tunes.[11] The reggaeton version was produced by Tainy, who also produced "Acércate" off of Drama Queen. The bachata version was produced by Tainy and Luny Tunes who also co-produced "Acércate". Queen has worked with Luny Tunes previously before, with Luny Tunes producing many of her biggest hits such as "Te He Querido, Te He Llorado".

Release and chart performance

"La Vida Es Así" was released in both urban and bachata versions on May 11, 2010 by Machete Music.[12] The reggaeton version became a success on the Billboard Latin charts, while the bachata version failed to acquire any chart success. On the Billboard Hot Latin Songs chart, the song debuted at #49 on the week of June 6, 2010 and peaked at #11 on the week of August 21, 2010.[13][14] On the Billboard Latin Pop Airplay chart, the song debuted at #33 on the week of July 3, 2010 and peaked at #10 on the week of August 28, 2010.[15][16] On the Billboard Latin Rhythm Airplay chart, the song debuted at #29 on the week of May 22, 2010. The previous week, the single catapulted 29-7, enjoying a 1.8 million audience impression, up 154%.[17] It reached #1 for the week of July 10, 2010, becoming her second number-one single, replacing "Cuando Me Enamoro" by Enrique Iglesias featuring Juan Luis Guerra and was later succeeded by "Cuando Me Enamoro" a week later.[18][19] It was the 16th most played song on Miami's La Kalle 106.7FM in 2010.[20]

Charts

Weekly charts

Chart (2010) Position
US Latin Songs (Billboard)[21] 11
US Latin Digital Songs (Billboard)[22] 11
US Latin Pop Songs (Billboard)[23] 10
US Tropical Songs (Billboard)[24] 7
US Latin Rhythm Digital Songs (Billboard)[25] 2
US Latin Rhythm Songs (Billboard)[26] 1

Year-end charts

Chart (2010) Position
US Latin Songs (Billboard)[27] 37
US Latin Digital Songs (Billboard)[28] 49
US Latin Rhythm Digital Songs (Billboard)[29] 18
US Latin Rhythm Airplay (Billboard)[30] 4

References

  1. ↑ "Ivy Queen - La Vida Es Así - YouTube". YouTube. Google. 2010-06-16. Retrieved 2013-07-14.
  2. ↑ "American album certifications – Ivy Queen – Sentimiento". Recording Industry Association of America. Retrieved 2011-04-15. If necessary, click Advanced, then click Format, then select Album, then click Type, then select Latin, then click SEARCH
  3. ↑ 3.0 3.1 3.2 3.3 Leila Cobo (2010-04-05). "Ivy Queen Signs With Machete Music". Billboard. Prometheus Global Media. Retrieved 2012-12-21.
  4. ↑ Carla Lopez (2010-04-07). "Ivy Queen Signs With Machete Music". PR Web. Vocus PRW Holdings, LLC. Retrieved 2013-01-10.
  5. ↑ Jorge J. Muñiz Ortiz (2010-04-09). "Ivy Queen desahoga todos sus sentimientos en su nuevo disco "Drama Queen"". Terra Networks (in Spanish). Telefónica. Retrieved 2012-11-03.
  6. ↑ "La Vida Es Asi - Ivy Queen". Pandora. Pandora Media Inc. 2010-07-10. Retrieved 2012-10-29.
  7. ↑ "'La vida es asi' Nuevo sencillo de Ivy Queen". Terra Networks. Telefónica. 2010-05-19. Retrieved 2012-11-06.
  8. ↑ Ayala Ben-Yehuda (2010-07-23). "Ivy Queen's reggaeton rhymes depict "How Life Is"". Billboard. Prometheus Global Media. Retrieved 2012-06-13.
  9. ↑ Ayala Ben-Yehuda (2010-06-25). "Ivy Queen Brings the 'Drama,' Eyes Timbland, Ne-Yo Collaborations". Billboard. Prometheus Global Media. Retrieved 2012-10-29.
  10. ↑ Angie Romero (2010-04-13). "Ivy Queen on Relationship Drama and Ruling Reggaeton". Latina. Latina Media Ventures LLC. Retrieved 2012-06-15.
  11. ↑ "Ivy Queen - Drama Queen CD Album". CD Universe. Muze Inc. 2010-08-06. Retrieved 2012-06-15.
  12. ↑ "Amazon.com: La Vida Es Así: Ivy Queen: MP3 Downloads". Amazon. Amazon.com, Inc. Retrieved 2012-11-11.
  13. ↑ "Hot Latin Songs 2010-06-12". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  14. ↑ "Hot Latin Songs 2010-08-21". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  15. ↑ "Latin Pop Airplay 2010-06-03". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  16. ↑ "Latin Pop Airplay 2010-08-28". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  17. ↑ "Latin Billboard: May 29, 2010". Billboard. Prometheus Global Media. Retrieved 2014-10-31.
  18. ↑ "Latin Rhythm Airplay 2010-05-22". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  19. ↑ "Latin Rhythm Airplay 2010-07-10". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  20. ↑ "Top 17 of 2010". Maxima Musica. Univision. 2010-12-30. Retrieved 2013-10-28.
  21. ↑ "Ivy Queen - Chart History: Latin Songs". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  22. ↑ "Ivy Queen - Chart History: Latin Digital Songs". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  23. ↑ "Ivy Queen - Chart History: Latin Pop Songs". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  24. ↑ "Ivy Queen - Chart History: Tropical Songs". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  25. ↑ "Ivy Queen - Chart History: Latin Rhythm Digital Airplay". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  26. ↑ "Ivy Queen - Chart History: Latin Rhythm Airplay". Billboard. Prometheus Global Media. Retrieved 2012-10-30.
  27. ↑ "Latin Songs (Year-end) 2010 - Billboard Chart Archive". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  28. ↑ "Latin Digital Songs (Year-end) 2010 - Billboard Chart Archive". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  29. ↑ "Latin Rhythm Digital Songs (Year-end) 2010 - Billboard Chart Archive". Billboard. Prometheus Global Media. Retrieved 2012-10-31.
  30. ↑ "Latin Rhythm Songs (Year-end) 2010 - Billboard Chart Archive". Billboard. Prometheus Global Media. Retrieved 2012-10-31.