LaTresEuro
La Tres Euro RSCG is an advertising company founded in Costa Rica in 2006. La Tres is part of Jotabequ Group and it takes its name from being the 3rd advertising-related business created by the investment group. As belonging to Euro RSCG, La Tres's main clients include Reckitt Benckiser (Lysol, Vanish, Brasso, Veet, Nugget, Rex, Finish and Harpic), Riteve SyC, Assa Compañía de Seguros, Tesoro del Mar, Welch, Clover, Harifina, Act II and Maruchan. It is currently run by Marcos Blanco (CEO), Pablo Silva (Accounts Manager) and Marie Lopardo (Creative Director).
La Tres pioneered viral advertising in Costa Rica by launching the first viral campaigned known in this country for its client La Teja Newspaper. This case has been widely studied by local scholars as it opened a new chapter in electronic advertising.[1][2]
La Tres has also been awarded with several prizes at Festival Volcán de Oro organised by the local Advertising Agencies Association (Ascap) [3] and also by Pregonero de Bronce, organised by Grupo Nación [4]