Krishna Subramanian

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.^{[1][2][3][4][5]} He is best known for co-founding Mobclix, a mobile ad exchange network acquired by Velti in 2010.^[1][6][7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.^{[8][9][10][11]}

Subramanian serves on the board of the Mobile Marketing Association, a trade association focused on mobile marketing.^[12] He has also served on the Internet Advertising Bureau’s committees for Broadband and Lead Generation, where he helped establish industry-wide standards for lead generation.^[13]

Career

Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.^[14][15][16] Burrp! was acquired by Network 18 in 2009.^[16]

He also co-founded BlueLithium with Gurbaksh Chahal in 2004.^[4][5] BlueLithium was an online advertising network, which provided a platform that displayed highly targed advertising impressions.^[17][18] BlueLithium was acquired by Yahoo! in 2007 for $300 million.^[17] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.^[17]

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.^[19][20] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.^{[6][7][19][21]} Subramanian became chief marketing officer of Velti in 2011.^[13][22]

Subramanian resigned from Velti in October 2013.^[7] He was reelected to Mobile Marketing Association’s board of directors the same month.^[12]

Personal life

Subramanian was born in Long Beach, California and grew up in Fremont, California. He graduated with honors from the University of California, Davis as a pre-med student.^[23] He dropped out of medical school to become an Internet and tech entrepreneur.^[19]

References