Kraš

Kraš prehrambena industrija d.d.
Public
Traded as ZSE: KRAS
Industry Confectionery production
Founded 1911 (as Union)
1950 (incorporated as Kraš)
Headquarters Zagreb, Croatia
Key people
 Damir Bulić (Chairman)[1]
Products Confectionery
Number of employees
 2502 (Kraš Group, 31 Dec 2012)[2]
Website www.kras.hr

Kraš (Croatian pronunciation: [krâʃ]) is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.[3]

History

The company traces its origins from two factories from the early 20th century - "Union", founded in 1911, the oldest surviving chocolate manufacturer in southeastern Europe - and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honour of Josip Kraš, a union leader and prominent Croatian communist who was killed in WWII.

The company was state-owned during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two thirds of its market.[4]

In 1997 Kraš received the ISO 9001 certificate.

Products

The company's best known products include its line of milk chocolates now named Dorina; nougat dessert Bajadera; the candies KiKi, Bronhi, 505 sa crtom; biscuits Petit-Beurre, Napolitanke, and Domaćica; instant chocolate powder Kraš Express and the small chocolate Životinjsko Carstvo (themed animal kingdom).

See also

References

  1. ↑ Annual report for the fiscal year 2012
  2. ↑ Annual report for the fiscal year 2012, p. 14
  3. ↑ "Podravka, Kraš i Viro najveći izvoznici hrane". tportal.hr (in Croatian). HINA. 11 February 2013. Retrieved 23 July 2013.
  4. ↑ "Bitka do zadnjeg bombona". Globus (in Croatian). Retrieved 23 July 2013.

Sources

External links