Kleeneze

Kleeneze Homecare is a multi-level marketing company, and was started in 1923, in Hanham, Bristol, England. The founder, Harry Crook, had emigrated to United States with his family several years earlier and while there joined Fuller Brush as a sales representative. He returned to Bristol several years later and started his business making brushes which were sold door-to-door by salesmen. Kleeneze is owned by Findel PLC.

During the war years of 1939-1945, women were encouraged to become salespeople while the men were away fighting. Since the 1980s, Kleeneze has used a different approach, using catalogues which each independent distributor delivers to households (blanket dropping). After an initial period distributors cease calling to people who do not purchase, and only call at selected customers, (customer base) so the initial stage of blanket dropping is used as a filtering process to find customers. Kleeneze distributors can also run their own ecommerce business or party plan business. Similar to other multi-level marketing companies, Kleeneze offers incentive schemes for higher performing distributors, such as chances to attend international conferences or cars.

In 1995 Kleeneze was bought by European Home Retail (EHR). The company was later bought by Findel PLC in 2007 after the collapse of EHR.

The company remained at its original Hanham site for almost 80 years. In May 2004, the company relocated to its headquarters and distribution centre to Warmley. In 2007, after the acquisition by Findel, the move to Hyndburn was announced.^[1]

Kleeneze is a founder member of the U.K.'s Direct Selling Association,^[2] and is also the oldest network marketing company in Europe, having started its networking operations in the 1970s.

The company has expanded into Europe, operating in the Republic of Ireland and the Netherlands beginning in 2004, and Germany in 2006.

References

External links

• Kleeneze company website