Khaadi

For the handspun and hand-woven cloth from India, Bangladesh and Pakistan primarily made out of cotton, see Khādī.
Khaadi
Khaadi
Native name
 کھڈی
Private
Industry Fashion
Genre Clothing
Founded 1998
Founder Shamoon Sultan
Headquarters Karachi, Islambad and Lahore, Pakistan
Number of locations
 9 stores (2014)
Area served
Products Khaadi Lawn
Khaadi Menwear
Khaadi Womenwear
Khaadi Kid
Khaadi Home
Website www.khaadionline.com

Khaadi (literally "hand-woven") is a Pakistani multinational luxury fashion house founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique, products include unstitched lawn, menswear, luxury Prét, children’s clothing, shoes, bags and jewelry. Other than 9 flagship stores in Pakistan it has outlets in United Arab Emirates, Malaysia and United Kingdom.[1][2][3]

It won as a Best High Street Brand at 13th Lux Style Awards in 2014. It is currently developing a western fashion brand Khaadi West. A 22,000-square-feet Khaadi store under construction at Karachi’s Dolmen Mall Clifton.[4] In 2014 it opened a 1,630 sq ft store Bull Ring, Birmingham, other locations include Westfield London, Westfield Stratford City and 3,316 sq ft sized store in Westfield Bradford.[5][6]

Buisness

khaadi opened its first store in 1998 inspired by traditional hand-making clothes.[7]

Khaadi currently has 9 outlets in three major cities of Pakistan; Lahore, Islamabad and Karachi, each store features a similarly designed wooden floors and light colored walls. In 2010, Khaadi expanded internationally by opening its doors in the United Arab Emirates, first in Dubai and later in Abu Dhabi. In 2013, stores opened in Kuala Lumpur, Malaysia and London, England. In 2014, stores opened in India and Bradford.

Khaadi has three outlets in following countries:

Awards

2002 : 1st Lux Style Awards: Best Designer Menswear -> won
2011 : 10th Lux Style Awards: Best Achievement in Fashion Design - Prѐt -> won
2012 : 11th Lux Style Awards: Best Achievement in Fashion Design - Pret -> nominates
2012 : 11th Lux Style Awards: Best Achievement in Fashion Design - Lawn -> nominates
2012 : 11th Lux Style Awards: Best High Street Brand -> won
2013 : 12th Lux Style Awards: Best High Street Brand -> won
2014 : 13th Lux Style Awards: Best Achievement in Fashion Design - Prѐt -> nominated
2014 : 13th Lux Style Awards: Best High Street Brand -> won

References

  1. ↑ "Khaadi The Brand". Style.pk. Retrieved December 4, 2014.
  2. ↑ "Khaadi the fashion brand". Brandsynario. Retrieved December 5, 2014.
  3. ↑ Going Global: Khaadi sets foot in London’s Westfield Malls
  4. ↑ The rat-race to London – Khaadi strides ahead, the others just sell lawn
  5. ↑ Bullring move for Pakistani retailer Khaadi
  6. ↑ Khaadi to open six regional stores in 2015
  7. ↑ "Khaadi the label". BestoStyle. Retrieved December 5, 2014.

External links