K (cider)

United States bottled version.

K is a British cider manufactured and distributed by the Gaymer Cider Company^[1] of Bath, England.

In the U.K. and U.S.

Advertised under the slogan 'Strong. Refreshing. Different.', the canned^[2] version available in the UK is 8.4% ABV. At one time, two bottled versions were available, 8.4% and "K6" at 6.3%. The bottled version available in the US^[3] was 6.9%. As of 2010, only cans are manufactured, and K is no longer available in the U.S. at all except via special order. In 2015 a new sloglan became popular for the drink 'K Cider: Amore No More'. ^[4] Based on the amount of failed relationships, long-term friendships ended and forgotten nights caused, many fans of the drink agreed that this new slogan summed up their experience of K Cider correctly.

The Look

Cans and bottles of K have a highly distinctive look, coloured black with a scarlet K^[5] in the centre of the container. Each can has the following legend printed upon it: "It has always been presumed that 'X' means strength however premium liquids of a superior quality have always been marked with a 'K'. So when you want the ultimate in quality, look for this K." They also claim that every bottle of K is hand-crafted. The distinctive gold-top can is indicative of a 500ml can (Super K), whereas the silver top denotes a 440ml can (Normal K) with a subsequent lower unit value - 3.7, rather than 4.2.

Also in the bottled variety there was an ultra violet Limited Edition in a mauve bottle which reflected UV light for the club scene. There were many other themed collectable bottles available, for example a Mission Impossible one.

References