KYMV

KYMV ("Rewind 100.7"), is a 1980s-based contemporary radio station serving the Salt Lake Valley. The Broadway Media outlet broadcasts at 100.7 MHz with an ERP of 88 kW and is currently licensed to Woodruff, Utah. They also use five on-channel boosters in the area to cover the metro due to its transmitter being based on Humpy Peak, located 50 miles east of Salt Lake City. The station's studios are located in Downtown Salt Lake City.

History

KYMV's logo under previous "Movin' branding.

KYMV signed on as KJQN, bringing back call letters historic to the Salt Lake-Ogden-Provo listening area. The format shifted around, starting as a 1980s and early 1990s alternative station, using the slogan "Utah's Original Alternative." The station tried to extend its reach by being on a translator in the Salt Lake Valley, at 103.1 FM. Originally the station was covering Utah County on a translator at 100.7 FM but Federal Communications Commission (FCC) regulations caused this to cease. After a time, the station began simulcasting on 105.1 FM KNJQ. The format changed and grew into a more Triple A styled format mirroring KENZ 107.5 FM. The station received a city of license change to Coalville and a new frequency of 103.1. At this time, 100.7 aired a continuous imaging loop telling northern Utah listeners to re-set their presets to 103.1 FM. 100.7 became KEGH with a simulcast of Simmons Media's country station, KEGA.

KEGH was serving as a simulcast of KEGA/Oakley, Utah, which broadcast a contemporary country music format. But this changed on September 7, 2006, when the station moved its signal from Brigham City, Utah to Woodruff, along with an increase of power of 88 kW, thus allowing the station to cover about 80% of the metropolitan area.

KEGH call letters moved to 106.9 FM, replacing KRAR; which is now a simulcast of KEGA covering the same area.

At the start, KYMV's format was patterned after KQMV/Seattle, Washington and was one of 13 stations to adopt the "Movin'" format, alongside KQMV, KMVN-FM/Los Angeles, WMVN/St. Louis and KFRC/San Francisco. However, after three years with Rhythmic AC, KYMV switched directions to Top 40/Mainstream on March 2, 2009, but kept the "MOViN" moniker for its new direction, and it was likely be used until the license to use it ran out. But after a year as a Top 40, KYMV returned to Rhythmic AC on June 11, 2010.^[1] Since that shift, it adopted a Rhythmic contemporary direction with emphasis on Dance-Pop tracks. As a result of this shift, KYMV was added to the Mediabase Rhythmic panel. Ironically at the same time KYMV made the shift to Rhythmic Top 40, parent company Simmons Media Group added rival Hip-Hop heavy Rhythmic outlet KUUU and Top 40/CHR KUDD to its portfolio, thus placing KYMV in the center musically.

On Monday, Aug. 1, 2011 at 12:00am, MOViN shifted to an '80s-focused hit music format but allowing for some 2000s-era songs from such acts as Beyoncé. The music is similar to what was heard on Movin' 93.9 in Los Angeles prior to Emmis' decision to lease the station to Grupo Radio Mexico, despite its surge in the Arbitron ratings as an 1980s-focused hit music station.

On September 1, 2011 KYMV changed their format to an 80s-leaning adult hits format, rebranded as "Rewind 100.7".

Current on-air staff/schedule

• Todd & Erin (Mornings) 6a-10a
• Kayvon (Middays) 10a-2p
• Dylan (Afternoons) 2p-6p
• Justin Taylor (Nights) 6p-10p

References

External links

• Rewind 100.7 KYMV official website
• Query the FCC's FM station database for KYMV
• Radio-Locator information on KYMV
• Query Nielsen Audio's FM station database for KYMV

Coordinates: 40°46′11″N 111°52′16″W / 40.76972°N 111.87111°W / 40.76972; -111.87111