KUMR
- For the FM radio station in Rolla, Missouri formerly known as KUMR, see KMST (FM).
| City of license | Doolittle, Missouri |
|---|---|
| Broadcast area | Rolla, Missouri |
| Branding | Sunny 104.5 |
| Slogan | Today's BEST Variety! |
| Frequency | 104.5 (MHz) |
| Format | Lite AC |
| ERP | 3,900 watts |
| HAAT | 124 meters |
| Class | A |
| Owner | Alma Corporation |
| Website | mysunny1045.com |
KUMR is a new radio station in Doolittle, Missouri area on 104.5 MHz FM; it is on the air with a Lite AC format, targeting women 25-50. The KUMR call letters were once used by KMST, Missouri University of Science and Technology's radio station. The station now calls itself Sunny 104.5.