KSD (FM)

KSD
City of license St. Louis, Missouri
Broadcast area Greater St. Louis
Branding 93.7 The Bull
Slogan The Bull Rocks
Frequency 93.7 MHz FM (also on HD Radio) 93.7-2 FM "Classic Country"
First air date 1962 (as KCFM)
Format Country
ERP 74,000 watts
HAAT 313 meters
Class C1
Facility ID 20360
Transmitter coordinates 38°36′47″N 90°20′08″W / 38.61295°N 90.33559°WCoordinates: 38°36′47″N 90°20′08″W / 38.61295°N 90.33559°W
Callsign meaning K-"St. Louis Post-Dispatch"
(founder of KSD (AM), now KTRS)
Former callsigns KCFM (1962-1980)
Owner iHeartMedia, Inc.
Sister stations KATZ, KBWX, KLOU, KMJM-FM, KSLZ
Webcast Listen Live
Website thebullrocks.com

KSD (93.7 FM, "The Bull") is a country music radio station in St. Louis, Missouri. The station is owned by iHeartMedia, Inc. (formerly Clear Channel Communications until September 2014) and broadcasts with 100 kW of power. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.

History

For many years, KSD played rock music as a competitor to KSHE. But, the station actually began life in the mid-1960s as easy-listening KCFM. However, in the late 1970s, KCFM went to an adult contemporary format, and their call-letters would eventually be changed to KSD-FM in 1980, and the station until 1988 was known as "KS94 FM". The classic rock format was played by the station between 1988 and 1999, when KSD-FM briefly went into a hot-AC format dubbed "Mix 93.7." Then, KSD switched to a country music format in the fall of 2000, soon after 106.5 WKKX "Kix 106" dropped country to become WSSM "Smooth Jazz 106.5" (The station at 106.5 became WARH in April 2005), as due to a big ownership shakeup in 2000, Bonneville Radio ended up owning both competing Country stations, thus opening up a spot for a competitor to longtime country station WIL. KSD-FM began broadcasting NASCAR NEXTEL Cup races in 2005.

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